Event Geek

APRIL 4, 2016

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community. What's your event ROI? Download Worksheet.

Social Media 60

Social Media B2B B2C Advertising 60

Hubilo Blog

JUNE 29, 2020

Influencers are the pillars of success for several brands and products we see out in the market. B2B Influencer marketing has been a buzzword, we’ve listened for a while now. Some of you might still be wondering what exactly is influencer marketing? Posting once in a while or is it a big marketing strategy we’re missing out on?

B2B 81

B2B Marketing B2C Social Media 81

Event Industry News

MARCH 9, 2020

Vividink PR & Social Media has announced that it has agreed a three-year deal with East of England Arena & Events Centre to provide a complete PR and social media service. In addition, its sister company, Vividfish, will be providing inbound marketing and lead generation services.

Contracts 111

Contracts B2C Social Media B2B 111

Event Industry News

DECEMBER 17, 2020

In the run up to the launch date, a series of teaser content including supporting videos from a wide range of high profile personalities were sent across the OIOV social media channels. The mission is to encourage them to look ahead to 2021 now – start to plan, brief and commit budgets to events.

B2B 138

B2B B2C Social Media 2021 138

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. ENGAGEMENT PRE-, DURING, AND POST-EVENT.

Insurance 207

Insurance B2C Social Media B2B 207

Endless Events

JUNE 8, 2018

Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. As a bonus, here’s our free event planning checklist.

Corporate Events 108

Corporate Events Event Planning Marketing Social Media 108

Eventscase Blog

FEBRUARY 8, 2024

The success of any event lies in its ability to attract and retain an engaged audience. In the digital age, online ticketing has become an indispensable tool for event organisers, providing global reach, transactional efficiency, and valuable data collection about attendees.

Social Media 52

Social Media Advertising B2C Sustainability 52

Eventbrite UK

MARCH 27, 2017

Successful B2C marketing is about more than getting the word out about your event. The post 3 Top Tips for Marketing Consumer Events appeared first on Eventbrite UK Blog. It’s about getting the right words out to the right people. Here’s how.

B2C 60

B2C Marketing Events Social Media 60

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. ENGAGEMENT PRE-, DURING, AND POST-EVENT.

Insurance 154

Insurance B2C Social Media B2B 154

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. ENGAGEMENT PRE-, DURING, AND POST-EVENT.

Insurance 154

Insurance B2C Social Media B2B 154

Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Retro Events & Marketing

MAY 13, 2020

Events from festivals, to trade shows, to 5Ks and marathons have been postponed or outright canceled stretching into June and likely beyond, depending on how hard-hit certain areas are, and companies who rely on these types of events to drive revenue are feeling the sting. How can you still keep up new customer acquisition right now?

Social Media 98

Social Media Advertising B2B B2C 98

Management Events

JULY 14, 2022

You must have heard the term “social selling” before. We’ll get into why it’s so popular a little later, but first, let’s understand social selling vs social media marketing or advertising. What is social selling? Social selling done well can potentially replace cold calling altogether.

Social Media 52

Social Media B2B B2C 2014 52

Skiddle

NOVEMBER 29, 2023

As December approaches, it’s nearly time for perhaps the most significant date in the event industry’s calendar: New Year’s Eve. If you’re a promoter, you’ll likely know just how busy the clubs are on 31st December and the competition involved when putting on events. Keep scrolling to get the lowdown.

2023 59

2023 Social Media B2C Marketing 59

Skiddle

NOVEMBER 29, 2023

As December approaches, it’s nearly time for perhaps the most significant date in the event industry’s calendar: New Year’s Eve. If you’re a promoter, you’ll likely know just how busy the clubs are on 31st December and the competition involved when putting on events. Keep scrolling to get the lowdown.

2023 52

2023 Social Media B2C Marketing 52

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Event Farm

JUNE 14, 2017

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

Social Media 117

Social Media Speakers B2C Event Marketing 117

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack.

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. to cover your event costs.

2019 150

2019 Food and Beverage B2B Social Media 150

Event Industry News

APRIL 11, 2019

Joining our host, James Dickson, on this week’s podcast was Fleek Marketing founder, Jonny Ross. James enquired about the SEO (search engine optimisation) side of things in terms of building and developing a website for an event. He followed this with some comments on Google Analytics.

B2C 89

B2C B2B Social Media Events 89

Skiddle

DECEMBER 13, 2023

Last week, we focused on what our B2C marketing team had in store for the ‘Isn’t New Year’s Brilliant?’ ’ campaign, covering everything from SEO to social content and paid media. It gives you the knowledge to tweak parts of your event and ensure your customers have an even better night.

B2B 59

B2B B2C Social Media 2022 59

GEVME

JUNE 5, 2020

Live event video streaming is an excellent way to reach a broader audience and to make your event content more accessible to more people. Today, it is possible to live stream any event. Today, it is possible to live stream any event. However, it is fundamental to know where and how to live stream an event.

2020 218

2020 Social Media B2C Events 218

PCMA Convene

JULY 31, 2017

Oklahoma City is using influencer marketing in the form of a travel-writing team who will highlight the city’s leisure attractions — and is also bolstering its meetings portfolio with a new convention center. People just don’t know really what to think of Oklahoma City,” said Seth Spillman, the CVB’s director of marketing and communications.

Marketing 81

Marketing Meetings Social Media 2013 81

Skiddle

DECEMBER 19, 2023

Last week, we focused on what our B2C marketing team had in store for the ‘Isn’t New Year’s Brilliant?’ ’ campaign, covering everything from SEO to social content and paid media. It gives you the knowledge to tweak parts of your event and ensure your customers have an even better night.

B2B 52

B2B B2C Social Media 2022 52

Event Industry News

MARCH 6, 2020

More than just a cruise, Imagine Cruising create holidays for every type of traveller and events play a crucial part in these extraordinary, money-can’t-buy cruise packages. Universal Live was charged with the technical production including management of lighting, sound and technical requirements for all three events.

B2C 95

B2C B2B Negotiating Venues 95

Management Events

APRIL 2, 2024

Management Events prides itself on creating connections that matter, and that starts with knowing your audience inside and out. Conducting market research and analyzing data can provide valuable insights into your prospects’ behavior and preferences. What are their pain points? What solutions are they seeking?

B2C 40

B2C B2B Social Media Management 40

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms. How Do You Generate B2B Leads?

B2B 130

B2B Social Media Marketing Events 130

PCMA Convene

JUNE 28, 2019

Based on an industry-wide research study, Agency EA ’s “2019 Experiential Marketing Trends Report” uncovered a number of emerging trends and traditional tactics that are being approached in new ways. It’s becoming increasingly popular to integrate local talent, cuisine, and characteristics into your B2B events. Location integration.

B2B 94

B2B B2C 2019 Social Media 94

Retro Events & Marketing

MAY 13, 2020

Events from festivals, to trade shows, to 5Ks and marathons have been postponed or outright canceled stretching into June and likely beyond, depending on how hard-hit certain areas are, and companies who rely on these types of events to drive revenue are feeling the sting. How can you still keep up new customer acquisition right now?

Social Media 52

Social Media Advertising B2B B2C 52

ePly

JANUARY 14, 2024

And not just a success, but a spectacular event that people will be talking about for years to come. Consumer Exhibitions Consumer exhibitions, also known as expos, are for a B2C target audience. The CEM designation reflects the highest possible professional standard in the exhibition and events management field.

Management 62

Management Social Media B2C Insurance 62

Hubilo Blog

FEBRUARY 5, 2019

Starting off with another year, entering a new phase of event industry and meetings industry, event professionals await the new trends and tech integrations that will transform the event industry. What great events await the huge crowd of event professionals? Event Planer Net –. Event Industry News –.

B2C 61

B2C Trade Shows 2019 B2B 61

Event Industry News

FEBRUARY 18, 2019

In a world where attention spans are short and consumers are more critical of brands than ever , traditional marketers are increasingly embracing our craft. They recognise the value live events can bring to the table from an engagement and authenticity perspective, and of late, the same can be said for social media influencers.

B2C 103

B2C Social Media 2018 B2B 103

GEVME

NOVEMBER 17, 2020

In the fifth episode of GEVME’s Digital Event Series , we went hybrid. This episode was organised in a truly hybrid sense, which means the event was hosted in a hybrid venue, with a hybrid panel of speakers curated for our hybrid audience. . Currently, it will be mainly based on their social media profiles.

Food and Beverage 120

Food and Beverage Sports B2C B2B 120

Event Industry News

MAY 28, 2019

Scott Cullather has more than 25 years of brand communications and live event experience. Across his career, Scott has led teams in the design, production, and execution of hundreds of large-scale B2B and B2C events in more than 40 countries, for dozens of the world’s leading brands, companies, and trade associations.

Event Technology 94

Event Technology Technology 2008 B2C 94

Eventinterface

JULY 2, 2016

When planning to exhibit at a tradeshow or event, it is easy to get drawn into the idea of grand audio-visual displays and flashing lights. When you secure a spot at a trade show or event, do not go in all guns blazing. Take a step back and create a campaign idea that represents your brand. Create hashtags and create a buzz.

Conference 124

Conference Trade Shows B2C Social Media 124

Endless Events

JANUARY 10, 2023

That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. Feel free to invest in marketing or other areas of your business, but customer experience is a must to keep your sales figures in a healthy range. . You can also forge deeper customer relationships with regular events.

Ecommerce 71

Ecommerce B2C B2B Social Media 71