Management Events

OCTOBER 16, 2023

B2B networking is one of the pillars of sales and marketing. Mastering the art of B2B networking is essential for every sales professional to build relationships with potential customers, learn about new opportunities, and stay ahead of the competition. Fortunately, with every challenge there are solutions.

B2B 52

B2B B2C Social Media Meetings 52

Eventtia

JANUARY 2, 2023

Event marketing can be B2C or B2B in nature. B2C, when you promote your event directly to a target audience with the hope of getting them to register as an attendee and/or buy a ticket, as well as inviting their friends and peers to also attend. In B2B event marketing (i.e. Social Media Marketing.

Event Marketing 113

Event Marketing 2023 Marketing B2C 113

Event Geek

APRIL 4, 2016

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community. What's your event ROI? Use this free worksheet to find out now.

Social Media 60

Social Media B2B B2C Advertising 60

Eventmobi

APRIL 10, 2024

If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. Consider including your booth number, social media handles, and a special show promo code inside each bag.

Trade Shows 221

Trade Shows 2024 B2B Sponsorships 221

Event Industry News

MARCH 9, 2020

Vividink PR & Social Media has announced that it has agreed a three-year deal with East of England Arena & Events Centre to provide a complete PR and social media service. “The fact that the venue is now home to some of the UK’s largest B2B/B2C events is a testament to the work that Vivid Ink has done.”

Contracts 112

Contracts B2C Social Media B2B 112

Skiddle

DECEMBER 13, 2023

Last week, we focused on what our B2C marketing team had in store for the ‘Isn’t New Year’s Brilliant?’ ’ campaign, covering everything from SEO to social content and paid media. This week, we’re putting the spotlight on our B2B team.

B2B 59

B2B B2C Social Media 2022 59

Eventinterface

SEPTEMBER 20, 2017

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. Drum up sufficiently high levels of social media buzz before the event.

Insurance 207

Insurance B2C Social Media B2B 207

Management Events

JULY 14, 2022

You must have heard the term “social selling” before. We’ll get into why it’s so popular a little later, but first, let’s understand social selling vs social media marketing or advertising. What is social selling? Social Selling Index (SSI). billion social media users, that’s a 10.1%

Social Media 52

Social Media B2B B2C 2014 52

Skiddle

DECEMBER 19, 2023

Last week, we focused on what our B2C marketing team had in store for the ‘Isn’t New Year’s Brilliant?’ ’ campaign, covering everything from SEO to social content and paid media. This week, we’re putting the spotlight on our B2B team.

B2B 52

B2B B2C Social Media 2022 52

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Decide your marketing channels to promote your event: social media, email marketing, podcasts, blogs, ads, etc. These may include: Social media. Website (B2B blog). What does it entail?

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Eventinterface

SEPTEMBER 20, 2017

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. Drum up sufficiently high levels of social media buzz before the event.

Insurance 154

Insurance B2C Social Media B2B 154

Eventinterface

SEPTEMBER 20, 2017

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. Drum up sufficiently high levels of social media buzz before the event.

Insurance 154

Insurance B2C Social Media B2B 154

Event Industry News

APRIL 11, 2019

James probed into the “grey area” that is Facebook and asked if Google can pick up data coming from ‘events’ created on the social media platform. Referring to it as primarily a B2C platform, James enquired whether B2B companies should dismiss Facebook quite so readily as they do.

B2C 90

B2C B2B Social Media Events 90

Event Industry News

AUGUST 29, 2019

Social media posts and digital content has added another layer to work responsibilities in PR and other sectors. She also describes the difference between working on a B2B and B2C show regarding press coverage and interview opportunities. With B2B, you’ve got a more focus niche of media that’s going to be interested.

B2B 62

B2B B2C Negotiating Social Media 62

Eventscase Blog

FEBRUARY 8, 2024

Marketing and Promotion: they allow for integration with digital marketing tools, such as email marketing, social media advertising and web analytics, for effective event promotion. Consider platforms that allow for social media integration, detailed analytics, and exceptional customer support.

Social Media 52

Social Media Advertising B2C Sustainability 52

Retro Events & Marketing

MAY 13, 2020

He’s a craft beer enthusiast and likes to spend his weekends traveling to new breweries and sharing his findings on social media (and his network of friends and family can certainly include like-minded potential new customers for you). For example, if you run a brewery, one of your buyer personas could be Shane, 25.

Social Media 98

Social Media Advertising B2B B2C 98

Skiddle

DECEMBER 13, 2022

The Choose Skiddle campaign pulls together both the current social affairs while communicating the message that with all the choices they are to make, Skiddle offers a huge choice to different people, from different walks of life.” ” B2C, B2B blogs & the NYE Promoter Guide. Social media and Email content.

2022 40

2022 B2B B2C Social Media 40

Event Industry News

MARCH 6, 2020

Both companies ordinarily work in the corporate sectors, so having an event which is B2C whether it be a concert or an afternoon with Martin Brundle and Mark Gallagher, is very different. As well as event running schedule, and all manifests and performer movements as you would for a conference, exhibition or awards evenings.

B2C 96

B2C B2B Negotiating Venues 96

Hubilo Blog

FEBRUARY 5, 2019

There’s a vast difference between planning B2B events and B2C events. B2B focusses on setting up corporate meetings, conferences and discussions so that the business delegates can have a f2f conversation and understand the business future better while B2C is focused on making their customers and clients happy!

B2C 61

B2C Trade Shows 2019 B2B 61

Eventmobi

JUNE 16, 2023

When a low budget is a big factor, associations can explore cost-effective alternatives, seek partnerships and sponsorships, and invest in low-cost marketing tactics (like organic social media or comarketing) to overcome budget limitations. Too many ideas A surplus of ideas can lead to scattered efforts and a lack of focus.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Management Events

APRIL 2, 2024

With a plethora of platforms available, from social media to email marketing, it’s essential to identify where your prospects are most active and receptive. For instance, LinkedIn might be more appropriate for B2B communications, while Instagram could be better suited for a younger, B2C audience.

B2C 40

B2C B2B Social Media Management 40

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. Whether it’s social media or email marketing and list building , your database of potential attendees will grow substantially, which means your leads and brand awareness will grow, too. Take the annual Marketing Profs B2B Forum.

2019 150

2019 Food and Beverage B2B Social Media 150

PCMA Convene

JUNE 28, 2019

It’s becoming increasingly popular to integrate local talent, cuisine, and characteristics into your B2B events. More B2B events are adopting the B2C approach of partnering with brands or personalities that complement their mission and share their values. The top 10 trends include: 1. Location integration.

B2B 94

B2B B2C 2019 Social Media 94

GEVME

NOVEMBER 17, 2020

Currently, it will be mainly based on their social media profiles. Diogo is a commercially minded and people-focused individual with B2B and B2C experience across Europe. That’s a great example of the potential of having an integrated strategy with digital being implemented with live events. About Diogo Lourenço.

Food and Beverage 120

Food and Beverage Sports B2C B2B 120

Event Industry News

FEBRUARY 18, 2019

They recognise the value live events can bring to the table from an engagement and authenticity perspective, and of late, the same can be said for social media influencers. We know that social media can be used to extend an event’s reach exponentially. So, why influencers?

B2C 103

B2C Social Media 2018 B2B 103

Eventinterface

JULY 2, 2016

Remember, regardless of whether you have a stand at a B2C or B2B show, people and companies alike buy services so it is worth considering your environment while in the planning stages. If you are hosting an interactive experience at your booth, hint at this with visuals in your virtual press kit and on social media.

Conference 124

Conference Trade Shows B2C Social Media 124

PCMA Convene

JANUARY 10, 2019

Lichtenstein, who has 17 years of experience in business development and account management for live events, digital, social media, as well as integrated communications experience in B2B and B2C marketing, has served with world-recognized companies such as NBCUniversal, Moet Hennessy, Tesla, and BNY Mellon.

B2C 40

B2C B2B Consulting Social Media 40

ePly

JANUARY 14, 2024

Trade exhibitions are for a B2B target audience and are created with a focus on a specific industry. Consumer Exhibitions Consumer exhibitions, also known as expos, are for a B2C target audience. Then you will need to market your exhibition by posting on your social media pages to build anticipation for the event.

Management 62

Management Social Media B2C Insurance 62

Event Farm

JUNE 14, 2017

Content marketing, big data, mobile marketing, and social media—all of these make up a lot of what experiential is naturally good at. Content marketing, for example, is all about providing value to your audience, whereas social media helps marketers engage with consumers in their everyday lives.

Social Media 117

Social Media Speakers B2C Event Marketing 117

GEVME

JUNE 5, 2020

Are you going to stream your event to clients (B2C) or other businesses (B2B)? Third, you can quickly and effectively promote your event on social media. Once your embed code is ready, copy and paste it into your webpage, social media campaigns, or even emails. . Do you want more exposure or more security?

2020 218

2020 Social Media B2C Events 218

Endless Events

JANUARY 10, 2023

That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. Tracking the digital journey: Now’s the time to dig into your website, social media, email, and eCommerce data. See which pages people bounce from the most or which areas of your site people are rage-clicking on.

Ecommerce 71

Ecommerce B2C B2B Social Media 71

Retro Events & Marketing

MAY 13, 2020

He’s a craft beer enthusiast and likes to spend his weekends traveling to new breweries and sharing his findings on social media (and his network of friends and family can certainly include like-minded potential new customers for you). For example, if you run a brewery, one of your buyer personas could be Shane, 25.

Social Media 52

Social Media Advertising B2B B2C 52

Bizzabo

JUNE 12, 2020

Black-owned experiential agencies with extensive B2B and B2C portfolios. If you have any suggestions for black-owned B2B or B2C agencies that aren’t mentioned below, you can submit them here for consideration. Featuring Beyond 8, Andrew Roby Events, W.P. Miller Special Events, and other leading firms. Andrew Roby Events.

B2C 71

B2C Fashion 2002 B2B 71

Event Industry News

MAY 28, 2019

Across his career, Scott has led teams in the design, production, and execution of hundreds of large-scale B2B and B2C events in more than 40 countries, for dozens of the world’s leading brands, companies, and trade associations. What experience can you draw upon to successfully judge the ETAs?

Event Technology 94

Event Technology Technology 2008 B2C 94

Converve

OCTOBER 27, 2017

The fast-paced social media world demands a much higher frequency of digital ‘feeding’. We have selected several really well done event videos, from B2C music festivals to B2B corporate events. Cool B2B: Dreamforce, San Francisco. The classic is of course the picture or video diary of the event.

B2B 40

B2B B2C Social Media Events 40

Converve

OCTOBER 27, 2017

The fast-paced social media world demands a much higher frequency of digital ‘feeding’. We have selected several really well done event videos, from B2C music festivals to B2B corporate events. Cool B2B: Dreamforce, San Francisco. The classic is of course the picture or video diary of the event.

B2B 40

B2B B2C Social Media Events 40

All Seated

JANUARY 11, 2021

Social media and other tech platforms have always been popular additions to couples’ celebrations, but now they serve as the primary mode of participation for some guests. . Savvy wedding planners can ease their customers’ stress by handling social media plans and implementation as part of their services.” .

Tech 43

Tech Social Media 2021 2020 43