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2021 Event Trends and Predictions

Event Birdie

How could anyone in early January have predicted that by mid-March all live events around the entire world would grind to a halt and that Zoom meetings, virtual, and eventually, hybrid events would be all the rage in 2020? As 2020 came to a close in Australia the situation seemed to be improving. 1/ Local + Hybrid.

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Featured Event: The ANZ Programmatic Summit 2020

Floktu

This year, the Summit is partnering with IAB Australia for two days of speakers and forums led by a lineup of international and local experts. 270 Collins Street, Melbourne, Victoria, Australia. 26-32 Pirrama Road, Pyrmont, New South Wales, Australia. When: March 3, 8am – 5:05pm. Where: Novotel Melbourne on Collins.

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Converting Your Event To An Online Format

Floktu

In an effort to contain the virus, all non-essential gatherings of more than 500 people have been banned across Australia. In this unprecedented situation, it’s our responsibility as event professionals to act in our attendee’s best interests, even if that means making the tough call to cancel or postpone an event.

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12 Imaginative Events from Cisco

Bizzabo

In this article, we'll look at 12 of them and analyze the corporate event management tactics that make them so successful. Let's start with Cisco Live, one of Cisco's main events, which happens multiple times a year in different cities around the world. The event's content is totally up to you. Cisco Live. Source: Cisco.

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Event Heroes: How SEMrush is Building a Global Events Brand

Bizzabo

Each month we interview an events professional who is breaking the mold. This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. So I set a very specific goal for myself.

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Converting Your Event To An Online Event

Floktu

Option one: follow Vivid Sydney and the Formula 1 Melbourne Grand Prix in canceling upcoming events. . Option two: postone your event to a later date like Adelaide’s Tasting Australia (now postponed until October or November). .

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Fostering Attendee Engagement at Virtual Events

Floktu

With online or hybrid events still the preferred format for large gatherings, event managers are navigating a number of challenges that come with converting live events to digital formats, including ticket sales and engaging attendees. .