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Shipt Embarks on a College Campus Tour to Drive Awareness for its New Student Membership

Event Marketer

Throughout the month of August, Shipt visited The University of Alabama, Georgia Tech, Purdue University, Ohio State, Florida A&M University and an event for the Atlanta University Center Consortium, which includes HBCU member institutions Clark Atlanta University, Morehouse College, Morehouse School of Medicine and Spelman College.

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Propel Evolves its Live Events in the Fitness Space with a Hyper-local Strategy

Event Marketer

–Emily Boido, Senior Director-Marketing, Enhanced Water Brands, PepsiCo Propel Fitness Water’s long-standing focus on the fitness space has taken a hyper-local turn with the “Propel Your City Project,” a community event program launched this summer that is offering free exercise classes for consumers in Atlanta, Detroit, Houston and Los Angeles.

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FX and Nobu Partner on Experiences to Give Consumers a Taste of the World of ‘Sh?gun’

Event Marketer

Guests at Nobu Hotels in Atlanta, Chicago, Las Vegas, Miami Beach and Palo Alto traveled back in time to Japan’s late Sengoku period through pop-up lobby installations showcasing costumes and designs seen in “Shōgun.” In the two weeks leading up to the Hulu premiere on Feb.

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How HBO Max’s Date Night Connected Black-Owned Businesses

Event Marketer

The subscription video on-demand streaming service built excitement for the launch of Max Original “Love Life” season two with a four-day series of romantic evenings for couples at eight Black-owned restaurants in New York City, Los Angeles, Detroit and Atlanta. 26-29 for the Oct. 28 show premier.

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8 Insane (but True) Facts about Corporate Events

Master the Event

This is one of the main challenges that an event planner faces. It’s important to cover the basics of what the event is intended to accomplish as well as to offer incentives, such as unique venues and attractions, that an event marketer can use to promote the event. million meetings and events occur in the U.S.

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Luggage Brand BÉIS Activates a Shoppable Three-city Hotel Pop-up Tour

Event Marketer

The industry shift is driving brands like BÉIS, a d-to-c brand popular on social media, to create moments for fans to get their hands on its collections of suitcases, backpacks and totes they see in their feeds every day. being its biggest market, BÉIS looked at other large U.S. and Dallas.

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Was Your Last Event a Success? Here’s How to Tell.

Meeting Tomorrow

For instance, the following are just a few common event goals and the essential types of data that event marketers will track: Capture New Leads — Lead capture software is a worthy investment for event managers. At the very least, the size of the space and event preparations will have an assumed guest count.