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The Anti-Diet Movement on Display at an Event for Dieticians

PCMA Convene

The article is the result of an investigation by The Washington Post and The Examination, a nonprofit newsroom that covers global public health, and finds that General Mills, in particular, “has launched a multi-pronged campaign that capitalizes on the teachings of the anti-diet movement.” The obesity rate in the U.S.

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Try Out New Trade Show Booth Ideas

Endless Events

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows.

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Skyrocketing Costs Squeeze Event Budgets

Velvet Chainsaw

Expenses for exhibitors at association trade shows have increased significantly while corporate marketing budgets have remained flat. Meeting audiovisual equipment and labor are increasing rapidly according to a recent MeetingsNet article. Some of our clients are experiencing up to 30% increase in prices over 2022.

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Science Says: Scents Drive Home a Meeting’s Messages

MeetingsNet

Her contention is backed by science; according to this article in the Harvard University Gazette , “odors take a direct route to the brain’s limbic system, including the amygdala and the hippocampus, the regions related to emotion and memory.” Many of them are effervescent and bubbly, like a champagne.”

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Use Event Sponsorships To Stretch Your Budget Dollars Further

Maritz Global Events

The National Association of College & University Food Services (NACUFS) has been particularly adept at creating event sponsorships that enhance experiences for guests in meaningful ways. But the expense for food and beverage at events can be a steep one. Donna Kastner, Founder of Retirepreneur, contributed to this article.

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66 Creative Event Sponsorship Ideas to Help You Secure Your Ideal Sponsors

Eventmobi

PR/media coverage Include sponsors in press releases, media interviews, and event-related articles. Bonus points if they provide food and beverage options. Trade Show Sponsorship Ideas Trade shows provide valuable opportunities for businesses to showcase their products and services.

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The Winning Recipe for Successful Association Events

StraussCA

Food and Beverage Selections. Food and beverage: don’t forget this is a variable expense dictated by attendance numbers. Food and Beverage Selections . Consider ways to make food and beverage fun and engaging, like a coffee station with a barista or a custom corporate cocktail. Ingredients: