Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. Attendee Poll: How often do you update your strategy?

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Event Marketing Marketing Social Media Events 134

Expo Pass

JANUARY 9, 2024

You’ll be familiar with some players, like Generative AI and virtual reality, but other strategies might be new. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. This new shopping method transforms digital marketing strategies. The year of change.

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2024 Event Marketing Marketing Social Media 136

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Event Marketing Marketing Social Media Advertising 148

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

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Marketing Social Media Advertising B2B 103

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

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Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.

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Expo Pass

OCTOBER 6, 2021

After organizing any kind of event, the first thing you should do is take a well-earned break. Post-event marketing can wait for a day. Good… Now let’s talk marketing. There have never been more ways to stay connected with attendees after your event. Learn About Expo's Virtual Event Solution.

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Event Marketing Marketing Social Media Speakers 130

CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Mobilize your speakers as event marketing partners. Tamara McCleary, founder and CEO, Thulium ( Forbes article ).

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Event Marketing Marketing Social Media Speakers 80

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

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Event Marketing Marketing Social Media Trade Shows 62

Hubilo Blog

DECEMBER 21, 2018

The most successful marketers today show a lot of care when it comes to their event marketing strategy. In fact, according to the Event Marketing Institute, seventy-seven per cent of marketers perceive marketing experientially as a crucial part in the marketing strategy of their brand.

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Event Marketing Marketing Social Media Technology 68

MeetingsNet

JUNE 10, 2020

The cost of event marketing, speakers, and staff. This article on conference pricing from The Balance Small Business blog was written pre-pandemic and is focused on live events, but its take on five basic strategies are evergreen. . • The costs for the virtual meeting platform and associated consultants. •

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Conference Retail Consulting Education 110

Attendease

OCTOBER 20, 2023

They tell real truths about your audience’s journey and your event’s reach. Whether it’s a small tweak today or a seismic strategy shift for the future, you can learn how to measure event success and make tangible improvements to your event marketing by taking the time to understand website analytics.

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Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

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Event Marketing Marketing Social Media Event Apps 167

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

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Event Marketing Marketing Social Media Advertising 120

Maritz Global Events

NOVEMBER 21, 2019

Post authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing. As an event manager, you work with a lot of moving pieces and parts as you bring your event marketing strategy to life. So what’s the secret to this event marketing strategy? Related Articles. .

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Event Marketing Marketing Tech Consulting 45

Momencio

OCTOBER 2, 2023

Welcome to the Topic “Sustainability in Event Planning: Strategies for Eco-Friendly Events” For good reason, event sustainability is one of the fastest-growing themes in the meetings sector. Today’s event professionals are more environmentally concerned than ever before and are already helping preserve the globe.

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Event Marketer

JUNE 14, 2021

Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. This article was originally published in 2020 and is updated periodically.

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Event Marketing Marketing Food and Beverage Travel 141

Bizzabo

JULY 17, 2020

The COVID-19 pandemic has changed event marketing as we know it. That’s why we developed LEAD, a data-driven framework that helps event marketers navigate current changes in the industry. In this article, Bizzabo CEO and Co-Founder Eran Ben-Shushan shares how to successfully reshape your organization’s event strategy.

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Eventtia

SEPTEMBER 20, 2022

A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Creating a successful business strategy requires following specific steps. Let’s begin.

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2022 Marketing Meetings Event Marketing 62

ePly

NOVEMBER 22, 2022

This will open doors to new perspectives, and sending out a request for proposals (RFPs) or abstracts is a great way to kick off event marketing. The content standards for these sessions should align with the overall event focus and goals and should always provide value for your attendees. Happy event planning, Team GTR™ ?

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Speakers Social Media Events Education 62

Hubb

NOVEMBER 12, 2020

What goes into a social media strategy for virtual events? It’s really composed of three core pillars, which are your owned strategy, earned strategy and paid strategy. This is also commonly referred to as your organic social media marketing. This strategy encourages others to share your message.

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Social Media Speakers Marketing Events 83

Momencio

OCTOBER 10, 2023

Make the Experience Unique Customize each attendee’s event experience, a critical component of efficient event planning solutions. Make participants feel appreciated and involved by using customized microsites and interaction strategies. Consider developing a post-event content center on your website.

Social Media 52

Social Media Technology Event Technology Advertising 52

Eventory

APRIL 5, 2018

With events being a spectator turns into experiencing so the participant’s attention is sensitized. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company. Event marketing – the right definition and meaning.

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Eventsforce

FEBRUARY 18, 2020

The opportunity to use videos and tell the story of your event before it’s happened is enormous as long as you keep in mind the benefit to your viewer of attending. For more ideas, check out this article that lists a number of ways you can use video when promoting events. Events as you know, are not produced in a bubble.

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Event Marketing Marketing Social Media Speakers 99

CadmiumCD

MARCH 13, 2019

Good social media marketing can greatly improve your ROI, though, so it’s worth it to learn how to maximize your social media reach when it comes to your conference. Let’s take a look at five articles with great tips for making the most of social media for event promotion. 5 Effective Social Media Strategies for Conferences.

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Social Media Conference Marketing Events 76

Eventtia

OCTOBER 19, 2022

Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events. Distributing discounts is a marketing strategy.

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Marketing Speakers Social Media Events 62

Eventtia

DECEMBER 20, 2022

A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Creating a successful business strategy requires following specific steps. Let’s begin.

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MeetingsNet

NOVEMBER 13, 2023

You may have innovative ideas for your events’ marketing, revenue model, or learning formats to achieve your organization’s goals. But to be known for strategy as well as execution, it’s critical to be able to communicate those ideas effectively. Here’s some advice. You can’t just think strategically.

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Attendease

JANUARY 30, 2024

Yet it’s surprising how many people struggle to start meaningful conversations that result in an adequate number of potential leads and sales to pay off the costs and overcome the challenges of event marketing. When it comes to any event-based lead generation, speaking and listening are far more important than simply turning up.

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Big Tickets

JULY 7, 2017

With such a massive audience, Facebook event marketing is a crucial part of any event marketing strategy. This page will be the center of your Facebook event marketing strategy, and from here you can posts statuses and set up events. Use Facebook Events. Steady Flow of Content.

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Event Marketing Marketing Social Media Events 37

Event Marketer

JANUARY 22, 2024

Most event marketers know how difficult it can be to get budget dollars when their peers in other marketing disciplines have better data. But there are countless ways to measure the impact of events and collect compelling data that proves how live experiences ladder up to real business goals.

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Eventscase Blog

JANUARY 11, 2023

Gamification may even be incorporated into this strategy since it would allow attendees to actively partake in the event in a fun and memorable manner. Post-event follow ups such as asking for feedback is also a nice way to make attendees feel that their opinions truly matter. Make it a sensory experience. Conclusion.

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Events 2023 Consulting Marketing 52

Eventscase Blog

FEBRUARY 22, 2023

While having face-to-face events is still the crowd-favourite format, the events industry has to take strides when it comes to digital marketing. Strategies from 10 years ago may no longer work since the digital landscape changes so much in short periods of time. Do not limit yourself to one or two strategies.

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Marketing Social Media 2027 2023 59

Expo Pass

MARCH 9, 2023

In-person events are a great way to engage with guests, but they also serve as a fantastic source of content that can be repurposed in many ways. To make the most of your event, it’s vital to create a solid strategy to capture any potential content opportunities. Aka: content marketing! Build hype through event updates.

Social Media 131

Social Media Speakers Advertising Marketing 131

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

EventMB

JULY 26, 2016

There are massive opportunities for event planners. This article features strategies and insights that should give you a new perspective on just what is possible with the power of Pinterest. The post The Ultimate Pinterest Strategy Guide For Events by Nick Borelli appeared first on [link]. Are you pinning to win?

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Social Media Events Corporate Events Event Marketing 70

Bizzabo

JUNE 14, 2019

Here's an in-depth look at publishers who have grown beyond the newspaper, magazine, and digital article businesses they started with. They now host these top 10 must-attend live events and have a lot to teach planners about publisher event strategies. Forbes also excels at live events. Source: YouTube.

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