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Event Marketing Strategies and Ideas: The 2023 Guide

Eventtia

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event.

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Eventful insights: A peek into 2024’s event marketing trends.

Expo Pass

This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. While many of these trends started in 2023, they’re set to take on greater significance in the coming year. Ethical marketing. Naturally, this changes how we market events.

2024 136
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Women in Events 2023: Q&A with Event Marketing Strategies

Event Marketer

Ellison, Event Marketing Strategies Tell us about the history of your company. Founded in 1981, Event Marketing Strategies was ahead of the experiential marketing curve, considered an OG in this industry. What were some of the highlights from 2023? What do you love about being a woman in events?

2023 52
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The 15 Best In-Person Event Platforms [2023]

SpotMe Blog

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform?

2023 130
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The 2023 IT List: Recognizing the Top 100 Event Agencies

Event Marketer

Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” Indeed, there are hundreds of creative and integrated marketing agencies across the landscape. Your RFPs can now… go out.

2023 124
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22 Types of Networking Events You Can Organize in 2023

Eventmobi

Networking events are the lifeblood of professional growth and relationship-building. Hosting different types of networking events benefits not just your attendees but also your organization! According to the 2023 Membership Marketing Benchmarking Report, 64% of associations believe members join to network with others in the field.

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Event Marketers’ Power Tools: TikTok, Reels, YouTube

MeetingsNet

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.