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Event Marketing Strategies and Ideas: The 2023 Guide

Eventtia

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. Get your event planning template and checklist. What Is Event Marketing? In B2B event marketing (i.e.

2023 91
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5 Strategies to Improve Your Virtual Corporate Events

Attendease

With the boom of online events, most companies have increased their portfolio of virtual events. By now, we are all mostly well-versed in the online space, but there are ways to take your next virtual event a step further in order to provide an even better event experience. .

2023 288
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THE EVENT STRATEGIST’S GUIDE TO 2023 EXPERIENCE PLANNING

Event Marketer

Mastering the new event landscape requires recalibrating the role of content, aligning attendee expectations, leveraging design as an engagement tool and embracing an audience-specific mindset. The post THE EVENT STRATEGIST’S GUIDE TO 2023 EXPERIENCE PLANNING appeared first on Event Marketer.

2023 73
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Event Registration Strategies to Increase Attendee Excitement and Sign-Ups

Eventmobi

Creating an engaging event experience for your attendees starts right at the time of registration. So, ensuring you have the right event registration strategies in place is crucial to driving excitement and sign-ups. As an event planner, you’ll know this all too well.

2023 195
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How SXM Media Partnered with The Female Quotient on a Podcast Studio at CES 2023

Event Marketer

To maintain its positioning, SXM Media saw an opportunity to reach advertisers and clients through a podcast studio it activated at CES 2023 in Las Vegas, Jan 5-6, within The Female Quotient’s Equality Lounge (CES’s Official Equality Partner).

2023 66
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Event planning conferences you won’t want to miss in 2023!

Expo Pass

An event planning conference! These events give you the chance to make real connections with like-minded people, learn from industry experts, and come up with fresh new ideas. In this article, we share our list of event-planning conferences in 2023 that you won’t want to miss out on!

2023 78
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Eventscase Monthly News Round-Up January 2023

Eventscase Blog

This will help you make the most out of our software and utilise event tech to its fullest for all your events. EVENTS WITH ASSOCIATIONS We are very grateful to collaborate with industry associations once again in 2023.

2023 52
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Tomorrow’s Talent 2023: Entry deadline extended to 27 January

Event Industry News

Calling all up-and-coming event planners! UK-based talented event planners or buyers who are aged 30 and under, or who have up to three years’ experience in the meetings and events industry, now have until Friday 27 January 2023 to […].

2023 62
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CHS Leeds to Tackle ‘Worklife’ in 2023

Event Industry News

CHS Leeds has announced the theme for its 2023 event; ‘Worklife’. The direction follows incredible feedback from CHS Birmingham, which addressed personal and professional growth, and will evolve into what modern worklife looks like, in the office, through work and into event programmes.

2023 55
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The Eastside Rooms: A welcome outlook for 2023

Event Industry News

The Eastside Rooms has been sharing its views on what 2023 could look like for the wider meetings and events industry. For us at the Eastside Rooms 2023 could be defined as The Great Evolution. […].

2023 70
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Maverick Live are thrilled to announce the appointment of three key hires to kick off 2023!

Event Industry News

Vicky Cruse (Senior Event Producer), Lucy Russell (Event Producer) and Cathryn Rigby (Accounts & HR Manager) have all joined the thriving Warrington based start-up. Prior to that she spent 2 years as Event Manager at The Hut […].

2023 89
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Music Moves Europe Awards 2023 announces winners

Event Industry News

These are the winners of the 2023 MME Awards! Schmyt (Germany), July Jones (Slovenia), Oska (Austria), Kids Return (France), and Queralt Lahoz (Spain) are the winners of the Music Moves Europe Awards 2023.

2023 55
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Craft the Ultimate Sponsorship Package in 2023 [Insider Tips & Examples]

Nunify

A major reason why you’re not getting the right sponsors may be due to the lack of clear value proposition of your event. Sponsors want to invest in events that showcase benefits that they’ll get in return. Think about how much sponsors benefit while supporting your event.

2023 52
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Five Brands Activating Tech-powered Engagements, from an AI ‘Oracle’ to Holographic Projections

Event Marketer

More often than not, technology and experiential marketing are partners in crime, working hand-in-hand to personalize engagement, alleviate pain points, deliver moments of surprise and delight and create a more seamless attendee experience overall.

2023 73
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PCMA CL Ignited Ideas in Columbus

Smart Meetings

Smart Meetings was there for a backstage view of what went into the production and brought back tips for planning even more intelligently in 2023. PCMA acquired Event Leadership Institute , a learning portal with an existing library of 260 videos. The event will move to Walter E.

2023 78
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Four Experience Design Trends We Spotted During Miami Art Week

Event Marketer

Don’t ask us to explain it, but mushroom installations permeated more than one event footprint at Miami Art Week. Ready to tackle 2023 in style? More on Experience Design: Experiential at Miami Art Week: Our Tour of Brand Experiences Across the Prestigious Event.

2023 87
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Tickets for Good announce huge year of growth in 2022 and new projects for 2023

Event Industry News

Tickets for Good evolved from their original Ticket Bank project launched in 2019. The Tickets for Good NHS platform arrived in May 2021 and has grown rapidly since then with over 177,000 registered users and over 200,000 free and discounted tickets distributed, saving NHS workers over £5m.

2023 70
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USAA Activates a Museum-like Historical Timeline at the Army-Navy Game

Event Marketer

The experience featured three zones, beginning with a 1922 space that spotlighted USAA’s founding by 25 Army officers and allowed fans to explore how the Army-Navy game looked, sounded and was marketed back then.

2023 76
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State of the industry snapshot

Event Marketer

Event marketers have always been masters of working on lean budgets and fast-paced timelines, but as events make their comeback and event teams set their sights on 2023, budgets and resources appear to be tighter than ever. B-to-C Events

2023 64
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Register for Event Tech Live Las Vegas 2023

Event Industry News

Registration for the first Event Tech Live (ETL) Las Vegas is now open.

2023 62
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How Community Data Informed Reddit’s First Experiential Space at CES

Event Marketer

Based at the Wynn Las Vegas over two days, Reddit Future Tellers aimed to show brands and marketers how the platform’s tools and insights can drive meaningful business outcomes. More B-to-B Event Strategies: Inside Reddit’s Explorer-themed Cannes Lions Activation.

2023 76
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Five Ways Prime Video’s ‘Rings of Power’ Global Tour Helped Drive Record-breaking Viewership

Event Marketer

Red-carpet premiere events are a dime a dozen. The experiential program offered more evidence that in-world immersions and superfan events are back with a vengeance. Market-based Customization Talent made a grand entrance in Mumbai, arriving in a fleet of vibrant tuk-tuks.

2023 67
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Q&A: Shelley Zalis, CEO at The Female Quotient, on CES’s Annual Equality Lounge

Event Marketer

Tucked away on the 58 th floor of the ARIA Resort & Casino’s Sky Suites in Las Vegas, The Female Quotient’s annual Equality Lounge brought together CES 2023 attendees and Fortune 500 executives for two days of sessions and networking.

2023 62
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6 Best Cvent Alternatives and Competitors in 2023

Eventtia

Meta Description Discover the best Cvent alternatives and competitors in 2023 with features, pricing, and reviews. Find the right event management platform for your needs. 6 Best Cvent Alternatives and Competitors in 2023 The events and meetings industry has experienced rapid growth in the past decade. Technology solutions like Cvent have played a major role in making it easier for businesses, organizations, and individuals to plan, manage and execute their events.

2023 48
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Event Technology Awards 2023 Judges announced

Event Industry News

Kathryn Frankson from fintech show Money 20/20, Julieanna Gray, director of live strategy at Forbes, and Ksenija Polla who is ICCA’s director for North America, will be among the judges for Event Technology Awards (ETA) – The People and The Event Technology Awards 2023.

2023 55
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Our most popular articles of 2022: Expo fan favs!

Expo Pass

We do our best to bring you the most up-to-date news, predictions, and happenings in the event world. . But our favorite way to find out what’s going on with events is by looking at which Expo articles people are reading the most! . There are tons of ways to market your event.

2023 109
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Hosting a Valentine’s Day Event? Consider These Five Ideas

Event Marketer

If you’re activating around Valentine’s Day this year, there’s still time to steal a few ideas that’ll give your event a little extra oomph. How the notes or greeting cards are disseminated will be up to you and the overarching event strategy.) Agency: Inspira Marketing.).

2023 71
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Tarsus Group’s 2023 looks bright with launches, China opening

Event Industry News

Global B2B events and media business Tarsus Group is forecasting a strong year ahead, bolstered by the lifting of China’s strict zero-Covid policy and a robust organic launch strategy.

2023 55
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Wildfire pledge to plant 20,000 trees in 2023

Event Industry News

Wildfire has made a pledge to potentially plant 20,000 trees in 2023. The business declared this statement at The Sustainable Event Show 2022, an exhibition that unites event providers, suppliers, and venues to battle the continuously evolving challenge […].

2023 62
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How to Write an Event Recap Blog Article

Eventbrite UK

While it might seem daunting at first, anyone can write a great post-event article. Doing an event recap is a great way to capitalise on months of planning and preparation. Event marketing Uncategorised

2023 124
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FRY I.T, 2023 to bring the catering supplier trade show home to Peterborough

Event Industry News

will be returning to the East of England Arena and Events Centre for the first time since 2020, on March 5, 2023. The Peterborough-based independent fish and chip shop supplier, Friars Pride, has announced that its catering supplier trade exhibition, FRY I.T,

2023 62
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UFI MEA Regional Conference to take place in Qatar in 2023

Event Industry News

UFI, the Global Association of the Exhibition Industry, will hold its next UFI MEA Regional Conference in Doha, from 9-11 May 2023. The event will be hosted by Visit Qatar, and take place in a 5-Star Hotel.

2023 62
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EventWell kicks off 2023 with an expansion of their EventWell Host team

Event Industry News

To support these new contracts and growth in EventWell Hub and quiet room event bookings for 2023, including contracts with Media 10, Agiito and Twickenham Stadium, EventWell […].

2023 62
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Industry experts among the new faces at Neptunus for 2023

Event Industry News

Dutch-born Pete Lemmen, 53, who has been appointed Site Manager, originally began his career in the temporary structure industry with Neptunus in The Netherlands where he spent 16 years before moving to GL Events.

2023 62
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Four Brands Weigh in on What it Really Means to ‘Add Value’ to Events

Event Marketer

Marketers from Intel, TelevisaUnivision, Subaru and Campari share insights on what post-pandemic audiences actually want, how they’re delivering—and how to measure it all. But what does it really mean to add value to events?

2023 68
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GES launches eco-friendly badge holders

Event Industry News

GES has launched its eco-friendly badge holders following a successful roll out at the Climate Action Innovation Zone, a 13-day event held alongside COP27 in Sharm El-Sheikh, Egypt, in November 2022.

2023 88
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AGF reveal The World’s Greenest Festivals

Event Industry News

AGF (A Greener Festival) is the leader in helping events, festivals and venues globally to become greener. Successfully certified events in 2022 include Green Gathering (UK), […].

2023 93
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The Best Time to Post on Social Media for Events

Eventbrite

Find out the best length & time to post on each network for your social media event marketing, according to the experts at Buffer. Event marketing Social media marketing

2023 83
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From Staffing to Shipping, Event Leaders Share Their Perspectives on Recent Industry Pain Points

Event Marketer

Event marketers are between a rock and a hard place—perhaps, marble and cement. As the world grapples with inflation, supply chain shortages, shipping delays and staffing issues—not to mention, fears of a recession—in-person events are thriving again.

2023 63
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10 Steps to Build a Successful Event PR Strategy

Eventbrite

PR is critical to event promotion success. Get press coverage with a smart event PR strategy that increases interest and attendance. Event marketing News

2023 83