Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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SpotMe Blog

MARCH 31, 2022

It’s no surprise that 2022’s event trends are largely influenced by the global pandemic. Backed with this knowledge, we walked into the year armed with the event trends for 2022 — trends that are centered on using technology to its fullest potential, and harnessing all of our creativity to engage our audiences.

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Socio Events

SEPTEMBER 22, 2022

Forward-thinking marketers are constantly looking for new, innovative ways to reach their target audience. Given that the event planning industry has evolved into a multi-billion dollar market , it’s no wonder why events are now an incredibly popular marketing channel. But successful event marketing isn’t always simple or easy.

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Attendease

NOVEMBER 18, 2021

Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing. This is an old marketing trick we all have heard of. Provide them with assets to share on social media to easily help with the job.

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SpotMe Blog

APRIL 28, 2022

Top 10 Hybrid Event Management Companies of 2022. The hybrid event management company defines hybrid events as live-marketing plus MoSoLo (mobile applications, social media, location-based services), and ensures all of their clients are privileged to just that. Manage attendee registration and event logistics.

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Expo Pass

JANUARY 4, 2023

2022 was the catalyst for bigger and better in-person events this year. . Keep reading for our most popular articles of 2022. Our fan favorite article in 2022 was the top 5 things to stop doing in meetings (and what to do instead): Please stop using these phrases in meetings. . There are tons of ways to market your event.

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Nunify

JANUARY 4, 2022

Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. Forrester , 2021 ). Eventmarketer , 2021).

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Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. This is the main challenge of marketing and promoting a hybrid event, but there are also some other key challenges you’d need to consider. Key Challenges to Planning and Marketing a Hybrid Event.

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PCMA Convene

DECEMBER 7, 2021

With all the disruptions caused by COVID-19, the transition from 2021 to 2022 will be challenging. Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. 1.” — Anjia Nicolaidis, director of international marketing. based events. “I

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Nunify

SEPTEMBER 28, 2022

Digital marketing has evolved quickly. With more and more noise, marketers are having to rethink how to stand out and engage. Besides, your webinar marketing should not end until the last minute of the webinar. LinkedIn and Twitter are social media channels with significant potential for your audience.

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Socio Events

SEPTEMBER 1, 2022

However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. If you want to attract as many potential attendees as possible, it pays to have a comprehensive marketing campaign to promote your event. To simplify the process, here’s what you need to know about marketing and event promotion.

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Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. To answer these questions, we did a little research, and put together our favorite pre-event marketing strategies for planning your 2021/2022 events. Or post more on social media. Start with “Why?”.

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Eventmobi

JULY 5, 2023

Maybe it’s venue rental, marketing expenses, speaker fees, technology requirements, accessibility support, or catering costs. According to a 2022 survey by The Partnership Professionals Network and Dynamic Benchmarking , one reason sponsors’ objectives aren’t achieved is because associations don’t know sponsors’ goals.

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SpotMe Blog

JULY 25, 2021

Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. To be successful, hybrid events need to go beyond simply streaming the in-person speakers and sessions — although that certainly can be a part of it. Marketing and sales events. Trade shows. Training seminars.

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Eventmobi

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts.

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Eventmobi

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Use multiple streams of communication (email, social media, paper mail, etc.),

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GEVME

APRIL 6, 2022

So should one consider a digital-first approach to hosting events in 2022 and beyond? For instance, it allows them to engage with an audience even before and after the main event – through social media channels, emails, video content and more. Relevance of digital-first event strategy in 2022 and beyond.

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Socio Events

SEPTEMBER 28, 2022

Look at speakers that have really drawn a lot of people in that have interesting content. …if your social is boring and your email is boring and your blog is boring, don’t be surprised when people don’t show up to your event.” ” Nolan Ether Content Marketing Leader, Webex Events. Look at your data.

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Socio Events

FEBRUARY 21, 2023

However, with the right virtual event marketing strategy, you can increase your chances of success. Three words: Virtual event marketing. If you want your target audience to tune into your upcoming event, implement a solid marketing strategy. What is virtual event marketing? So, what do you do? Click here to read more.

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Conferences that Work

JANUARY 15, 2024

Clearview AI , an American facial recognition company, maintains a database of 20 billion matchable facial photos, many scraped from social media networks, which until 2022 was available not only to government agencies but also private companies. Over a dozen U.S. cities have banned police use of facial recognition.

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Expo Pass

OCTOBER 13, 2021

But now that in-person events are on the horizon for 2021/2022, how can we turn all those virtual eye-balls into in-person attendees? The 2022 Wildscreen Festival is a great example of this event type, with featured speakers like David Attenbougough and Jane Goodall. Just poll people on social media with a few questions.

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Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. More EMS Coverage: Winners Unveiled: The 2022 Ex Awards.

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Eventtia

DECEMBER 16, 2021

While hybrid events have been relatively popular in the past half-decade or so, it’s no secret that the COVID-19 global pandemic has further accelerated its popularity throughout 2020 and 2022. In this guide, we will discuss all you need to know about how to plan your first hybrid event in 2022, including: What actually is a hybrid event?

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Nunify

OCTOBER 4, 2022

You are convinced that webinars should be a part of your marketing strategy, but it’s not as easy as it seems. it will help you achieve your webinar marketing goals it will attract the right audience leading to a higher attendance rate it will hets you a better return on your investment in terms of leads and conversions.

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Eventtia

SEPTEMBER 9, 2022

The purpose of any event should be clear—whether it’s connecting with stakeholders, creating awareness in a new market, etc. Moreover, it should align with your company’s objectives, specifically your marketing goals. Over 82% of PR professionals anticipate the integration of PR and marketing. Promote your event on social media.

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Smart Meetings

JUNE 7, 2022

Editor’s Note : As part of Back Light, an ongoing series of looks behind the scenes at how events are being produced today, we asked Paula Mettler Marketing and communications manager with Leo Events to share a look at a recent production for a major retailer. Read More : How Leo Events Nails Immersion.

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Endless Events

MAY 20, 2022

Additionally, many in-house event marketers and planners seek out partnerships with event management companies that help them in the event planning process and build a strong event strategy. As we’ve explained in our 2022 Event Trends Guide , in-person venues can be smaller and more local. Event Marketing. Event Staff.

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InitLive

NOVEMBER 10, 2022

What kind of value do you want to provide, and which organizations and speakers would make ideal partners for your event? Variable expenses are all the extra things that depend on your number of attendees, marketing costs, and all the extra touches that make your event unique. Marketing and advertising. Social event cost.

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Endless Events

NOVEMBER 29, 2021

2022 is going to be our best year yet; we’ve embraced exciting new event technology and hybrid events as the way of the future! In a world of lockdowns and social distancing, virtual platforms took over the function of event venues (and then some). And so naturally, the market followed. So many questions, so few answers.

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Prestige Events Magazine

DECEMBER 7, 2021

EMC3 asked the world’s leading marketing and events professionals from LinkedIn, HubSpot and Facebook about their event predictions for 2022 and you’re not going to believe some of their responses! 2022 Events will be Virtual and Hybrid in format. Julius Solaris, VP of Marketing Strategy, Events at Hopin.

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Nunify

OCTOBER 11, 2022

This article will discuss the best timings to send your promotional webinar and how to create a targeted email sequence to get the most out of your webinar email marketing efforts. Webinar promotion email is the first and most important step of your webinar marketing funnel. Speaker/Guest – Who will be the guest speaker.

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Event Industry News

JUNE 8, 2022

Engaging events can attract remote attendees through marketing and creative event promotion. Not surprisingly, according to a recent survey of business professionals, 40% of the events they plan to attend in 2022 are predicted to be hybrid or virtual events. 1: Speakers and Relevant Content. Here’s why: Larger audience reach.

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Socio Events

OCTOBER 7, 2022

For more detailed information, check out our Ultimate Guide to Event Sponsorship in 2022. The 2022 guide to event sponsorship Deliver a positive sponsorship ROI and offset your event costs Download the guide. From event marketing and promotion to logistics and production, there are a lot of moving parts that need managing.

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Social Tables

JUNE 29, 2023

Double the Donation , a leading donation matching tool, reported that Americans gave almost $500 billion in donations in 2022. Communications Manager: The communications manager is in charge of marketing for the event. Promote the event Once your event website is set up, and tickets are ready to sell, kick off your marketing efforts.

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Planning Pod

OCTOBER 4, 2023

These displays can show real-time event information, interactive maps, and even user-generated content from social media. Hologram speakers Hologram technology isn’t just for sci-fi movies anymore. Event planners can use hologram speakers to bring remote presenters to life on stage.

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Eventtia

JANUARY 11, 2022

It’s no secret that hybrid event has made it big throughout 2021, and is here to stay in 2022 and forward. Virtual events have grown to be really popular due to the global pandemic, initially being hosted as replacements for live in-person events that were canceled due to social distancing and quarantine policies. And others.

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Expo Pass

OCTOBER 13, 2021

But now that in-person events are on the horizon for 2021/2022, how can we turn all those virtual eye-balls into in-person attendees? The 2022 Wildscreen Festival is a great example of this event type, with featured speakers like David Attenbougough and Jane Goodall. Just poll people on social media with a few questions.

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