Endless Events

SEPTEMBER 9, 2022

What’s next for the future of event marketing? In today’s episode, Will Curran and Nick Borrelli talk about what’s in the future for event marketing. on the horizon, the internet is changing, and marketing for events must keep up. What’s the Role of a Movement in Event Marketing? With Web 3.0

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Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

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Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. What is a Hybrid Event?

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Expo Pass

JANUARY 4, 2023

We do our best to bring you the most up-to-date news, predictions, and happenings in the event world. . But our favorite way to find out what’s going on with events is by looking at which Expo articles people are reading the most! . 2022 was the catalyst for bigger and better in-person events this year. . We promise. .

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Endless Events

MAY 12, 2022

As things currently stand in the events industry, we’re planning events in 2022 as if the COVID-19 pandemic never existed. In-person events are back in all their glory. And to the Event Brew hosts, they often look identical to 2019. She notes that, indeed, some events look a lot like 2019 in 2022.

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Event Marketer

JUNE 13, 2022

But for its in-person return to the IAB’s 2022 NewFronts in Manhattan on May 4, the brand didn’t want to rely on its pre-pandemic, stage-focused strategy to illustrate that value proposition to media buyers—so, it “dimensionalized” its approach, enveloping attendees at New York’s Pier 17 in an experiential journey through its timeline instead.

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SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

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Eventscase Blog

NOVEMBER 9, 2022

The last quarter of the year is one of the busiest times in the events industry. As we have announced extensively in social media, Eventscase celebrated its 10th anniversary last September. LAST ‘WHAT’S UP’ EVENT OF 2022. UPCOMING EVENTS. ANNIVERSARY SURPRISE FOR ETL 2022. NEW ROUND OF FUNDING.

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GEVME

MARCH 9, 2022

Acing your event promotion strategy is often a challenging task. You may have an outstanding line-up of speakers for your event, a repository of informational content for attendees, a strong agenda and everything in between. But to create a buzz about your event, you need a solid event promotion strategy.

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Eventmobi

JULY 26, 2023

From events to perks to special resources, here are 15 unique member appreciation ideas to show gratitude and drive meaningful results for your organization. Community building When your event is over, building year-round community will bring in ongoing revenue and increase overall engagement. Why Does Member Appreciation Matter?

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Endless Events

MAY 20, 2022

Let’s talk about one of the most dreaded subjects in the events industry: the hybrid event budget. As an amalgamation of in-person and virtual events, hybrid events are complex, versatile, and hard to budget for. When it comes to hybrid event budgets, let the audience and event goals be your guide.

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Socio Events

OCTOBER 7, 2022

Event sponsorship is often one of the most difficult aspects of being an event planner. Here’s the problem: 50% of event organizers agree that securing event sponsorships is their most significant challenge. That’s why we’ve put together this guide—to help you learn everything you need to wow potential event sponsors.

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Event Marketer

FEBRUARY 5, 2024

More cold-weather strategies: Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains Five Steal-worthy Ideas for Cold Weather Outdoor Activations Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour The village features multiple branded trailers. Agency: In-house by POWDR, Park City, UT.

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EventMB

MAY 22, 2022

Pallets are a favorite DIY option because they can be so diverse, from furniture to event entertainment, they are now making their way into exhibitions as a unique, rustic way of displaying products, signage or artwork. Creating comfortable event spaces such as this give attendees a space to “take their shoes off.”.

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Eventtia

NOVEMBER 17, 2022

It’s crazy to think how much the events industry has evolved in recent times. Events have moved online and it didn’t take long for us to realise that we can reach untapped audiences while keeping costs down. To help you get the most out of this, we’ve drawn up this short guide to answer all of your questions on virtual events.

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Event Marketer

MARCH 20, 2023

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. Agency: In-house.)

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Planning Pod

OCTOBER 4, 2023

With event attendee expectations shifting, event organizers are on the lookout for fresh ways to create memorable experiences—and that’s where event technology can be a game-changer. Here’s everything you need to know about event technology solutions to leave a lasting impression on your attendees.

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Expo Pass

OCTOBER 13, 2021

Virtual events united millions of people when screens were literally our only way to hang out. For 18 months, nearly everyone in the world was a virtual event-goer, with attendance for this event type booming (WiFi permitting). . For big events, you might even consider multiple event hubs worldwide.

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Socio Events

AUGUST 24, 2022

Back in March, we officially renamed Socio to Webex Events. At that time, we also mentioned that Webex Events would always continue to evolve. Today, we want to introduce you to an exciting new component of our visual identity within the Webex family — the new Webex Events launch icon! What does the Webex Events icon represent?

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Endless Events

JANUARY 14, 2022

In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! We’re talking about 365 community engagement: one of the most exciting event trends of 2022!

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Eventtia

SEPTEMBER 9, 2022

PR is a vital part of event promotion. A well-executed PR campaign creates awareness, generates sales, and builds relationships with media, customers, event partners, and other stakeholders. With hundreds of ongoing events, it can be challenging for your event to stand out. Invite the press to your PR event.

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Smart Meetings

OCTOBER 18, 2023

Industry growth and a positive outlook is the 2024 theme American Express GBT Meetings & Events showcased its 13th annual “ Global Meetings and Events Forecast ” at IMEX America 2023. Internal meetings were the most scrutinized event type in 2019, Tejado recalled, but now it’s as if the pendulum has swung the other way around.

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Master the Event

APRIL 1, 2022

Corporate events are a large contributor to the overall economy. Corporate event planning includes; Transportation, accommodations, venues, attractions, speakers and often corporate entertainment and team building events. For an event planner, often what will win over delegates is how unique their meeting or event will be.

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Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events?

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Event Marketer

DECEMBER 13, 2021

Ally strategically built anticipation and buzz around the program as the day progressed without revealing who was behind the generous donations to ensure that, in the moment, the activation didn’t feel like a marketing push. More From Ally’s Event Portfolio: Ally Financial’s CMO on Gamification, Economic Mobility and Financial Literacy.

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Event Marketer

NOVEMBER 8, 2021

8, 2022, the David Bowie Estate is hosting a free “Bowie 75” pop-up experience in New York City and London. Both pop-up activations invite fans to enjoy social media moments by taking a picture of themselves looking into mirrors inserted into different moments of Bowie’s history. Agency: Factory 360 , New York City.

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Event Marketer

JANUARY 2, 2024

Branded farmers markets are plowing through the event scene with fresh produce—and engagement tactics Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being. It took three words to sell us on this culinary mashup: Butternut.

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Expo Pass

MARCH 15, 2022

Some event platforms, like Expo Pass , can track registration, attendance, who’s watching what, when, and where, and just about every interaction people have with your event. But how does all that data actually help organizers create better events? What food or drinks do they want at the event? It seems like a tall order.

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Socio Events

AUGUST 29, 2022

Over the last couple of years, people had to get scrappy with their budgets and events. And even though events are back in full swing, sponsors are hesitant. This makes securing event sponsors more difficult. Find the right event sponsors. Those are the people who want to support you, your business, and your events.

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Expo Pass

OCTOBER 13, 2021

Virtual events united millions of people when screens were literally our only way to hang out. For 18 months, nearly everyone in the world was a virtual event-goer, with attendance for this event type booming (WiFi permitting). For big events, you might even consider multiple event hubs worldwide.

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Event Marketer

FEBRUARY 14, 2022

Leading up to the chocolate box activations, Godiva teased their geographic locations on social media. for example, Godiva’s market share and sales distribution grew, and consumption increased by 31 percent, year over year. Agencies: Department of Wonder (experiential); Lippe Taylor (social, digital, p.r.). In the U.S.,

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Event Marketer

DECEMBER 18, 2023

They actually don’t even have the opportunity to engage with their own team members within their organizations that often, and so AfroTech events serve as an opportunity for the larger community and for employees to see each other. Simone White, SVP-AfroTech and Live Events at Blavity Inc. How did it go?

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Event Marketer

FEBRUARY 19, 2024

The brand, whose mission is to legalize weed for veterans nationwide, executed multiple activations throughout the event, including the Vibes Village presented by American Weed Co., ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 percent in 2022 to 30.8 population.

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Eventscase Blog

FEBRUARY 22, 2023

While having face-to-face events is still the crowd-favourite format, the events industry has to take strides when it comes to digital marketing. Nowadays, event organisers still scramble every time they need to promote an upcoming event for varying reasons. How will it affect our industry in the future?

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Event Marketer

JUNE 27, 2023

“On the ground, we try to get prominent locations and allow the presence of the brand to create buzz throughout the event where people want to come check it out. It kind of takes on a life of its own.” — Michael Giardina, vp-marketing, mixable spirits, at William Grant & Sons With Formula 1’s recent explosion in the U.S.,

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Event Marketer

JULY 13, 2023

The Essence portfolio of events and brands is growing, and so is the festival footprint Essence Fest 2023 organizers and exhibitors took design and engagement cues from the 50th anniversary of hip-hop. The team launched a new app to engage attendees that will also be used for all upcoming events to communicate with consumers after the event.

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Socio Events

OCTOBER 13, 2022

Corporate sponsors play a big role when organizing a successful event. If you’re an event planner, this must sound like music to your ears. In fact, the majority of event planners agree that acquiring sponsors is a struggle. In this guide, we’ll teach you how to get sponsors for an event. Event sponsorship 101.

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