Event Marketer

SEPTEMBER 6, 2021

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. The big draw for 2021 were the first-ever American Express Courts at Pier 76 in New York City.

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Event Marketer

DECEMBER 27, 2021

Picture last year at this time: the ambiguity around the rollout of the vaccine, the experiential programs easing into singular markets, the longing for personal connection beyond a Zoom call. Indeed, as we rang in 2021, uncertainty loomed. How Salesforce is Embracing Safety, Tech to Elevate its Dreamforce Event.

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2021 2022 Sports Retail 111

ePly

AUGUST 30, 2021

With so few hours in the day, it’s been impossible to attend all the webinars you may have wanted to, so that’s why we gathered together some of our best webinars of 2021. Maximizing the New Events Normal with Tech Tools. Key areas of consideration for building an affordable event tech stack. Association Event Trends for 2021.

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2021 Trade Shows 2020 Sponsorships 62

Event Marketer

OCTOBER 19, 2021

“The days are here where we have to be thinking about not either an in-person or digital experience, but how you do both safely and simultaneously,” says Colin Fleming, senior vp-global brand, events, content and customer marketing at Salesforce. 12 Takeaways from the Virtual Editions of EMS 2021. We will never look back.

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Tech Sponsorships 2021 Sustainability 92

Event Age by Swapcard

MARCH 18, 2021

Here are the 50 best virtual event ideas for 2021. The week before your event kicks off is a crucial marketing period. This not only creates a community in different social spheres, but also serves as free marketing for a wider audience - the network of everyone posting photos will see how much fun the event seems to be!

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Event Ideas 2021 Social Media Speakers 148

Socio Events

JUNE 22, 2021

Before 2020, the word “virtual,” was synonymous with things like virtual reality goggles and cool tech gadgets. Taking your event to the virtual space can also be valuable if you want to conserve funds, open up more digital sponsorship opportunities, and cast a wider net to reach more attendees with your content.

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Event Age by Swapcard

MARCH 18, 2021

Here are the 50 best virtual event ideas for 2021. The week before your event kicks off is a crucial marketing period. This not only creates a community in different social spheres, but also serves as free marketing for a wider audience - the network of everyone posting photos will see how much fun the event seems to be!

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Event Ideas 2021 Social Media Speakers 148

Bizzabo

JANUARY 22, 2021

97% of event professionals believe we will see more hybrid events in 2021. It’s hard to predict but here are some ways hybrid events could emerge in 2021. Events will utilize tech to create opportunities for attendees to share experiences no matter where in the world they are tuning in from. Source: Convening Leaders 2021.

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2021 Sustainability Entertainment Technology 91

Nunify

AUGUST 3, 2021

It has become the primary channel for marketing, communication, sales, and support. This is a challenge to experienced digital marketers, let alone event organisers. On a board level marketers conduct events for these key benefits. Marketing and Promotion : Promotion is the key to your success, and your sponsors.

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2021 Sponsorships Speakers Event Apps 98

Bizzabo

DECEMBER 15, 2020

Welcome to your guide for virtual conferences in 2021. Within several months, many innovative approaches and tools quickly emerged onto the market. We predict that event marketers will be leveraging virtual conferences as part of a larger hybrid event strategy. Leanne Pittsford, founder at Lesbians Who Tech.

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Conference 2021 Sponsorships 2020 83

Event Marketer

JULY 5, 2021

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. We’re talking, of course, about the 19th annual Experiential Marketing Summit. Stay tuned for part three of EMS 2021, taking place live and in living color at Chicago’s McCormick Place, Oct. EMS SPRING.

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Event Industry News

DECEMBER 3, 2020

Launched last year, Spelfie is an out of this world marketing opportunity for live events. Hand in hand with Airbus’ technology, bookable weeks, months, even years ahead, the app synchronises with a satellite in position. To keep up to date with all the news, subscribe for free here.

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Sponsorships Contracts 2021 Tech 78

Eventmobi

FEBRUARY 3, 2021

After a year of adapting to virtual-only formats, many within the events industry are eagerly predicting that 2021 will be the year of hybrid events. Planning Hybrid Events in 2021. Physical event attendance will continue to face limitations in terms of venue capacity and travel restrictions for at least the first of half of 2021.

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Speakers 2021 Sponsorships Events 248

SpotMe Blog

MAY 25, 2021

Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Where to Apply Event Production Techniques in Your 2021 Hybrid Events. Check out the Top 10 Hybrid Event Production Companies of 2021. Event Production Is More Than Just Event Planning. Here’s Why.

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Event Industry News

MARCH 14, 2022

In this supplement, Event Industry News looks around the Covid-19 corner for what is coming next, from turning tech onto tender responses to gauge risk – set your benchmarks and make better bid decisions – to the revenue, security and aftermarket sales potential from NFT tickets. Controlled Events. Photo: Thomas Lovelock for SailGP.

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Event Tech Tech 2022 Trade Shows 72

CadmiumCD

DECEMBER 29, 2020

To help you get the most out of 2021, we put together a PDF calendar to help you keep your year in order. This year will be a big one and we’re so excited to see what you do with your events in 2021. ” Do yourself a favor and review all the pieces of your 2021 events platform. Brush Up On Your Tech Skills.

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InitLive

JANUARY 25, 2021

Step 5) Build out your marketing plan for your festival. Step 5) Build out your marketing plan for your festival. Once you have your main entertainment and venue booked, it’s time to get to work on marketing your festival to your target audience. Email marketing - It might be old fashioned, but it works.

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2021 Social Media Entertainment Food and Beverage 88

Nunify

FEBRUARY 12, 2023

How about we check if one of these brands are open for sponsorship. Would you know if Mastercard is open to event sponsorship ? Do you know who to reach in the marketing or sponsorship department ? Let’s move to another aspect of seeking sponsorship for events which is 5. These prompts are now yours to use.

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Sponsorships Event Apps 2023 Tech 52

PCMA Convene

OCTOBER 4, 2021

This year’s event featured a new format and platform, and for the first time, gave attendees the opportunity to curate their experience by adding sessions to their calendar around five content tracks: business and tech; climate; culture; health and race; and identity and politics. “We Changing sponsorship opportunities. We are at 1.5

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Canadian Special Events

JUNE 3, 2022

Centennial College, Toronto, ON, for the 2021 Centennial College Golf Tournament. Best Experiential Marketing Event. Brandlive, Vancouver, BC, for Beedie Rock ‘N The Park 2021. Delta, BC, for Surrey Tree Lighting Festival 2021. Vaughan, ON, for 2021 TTi Sales Conference -DARE TO BE GREAT. MRG Events Ltd.,

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Event Marketer

NOVEMBER 22, 2022

SCOPE just keeps growing into this world’s fair scenario of all these different creative industries that have aligned with this tech-forward push,” Hubshman says. In 2021, High West Whiskey activated a Wild West-themed saloon with an installation that resembled an old train caboose. SPONSORSHIP. Photo credit: SCOPE.

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2022 Sponsorships Fashion 2021 81

Event Industry News

OCTOBER 29, 2020

Newfound event flexibility and a collective pivot to virtual exhibitions has led to major growth at Cambridge-based event tech company ExpoPlatform. In March, CloserStill Media’s London Tech Show was the first event to use ExpoPlatform’s suite of online tools.

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2020 Insurance Tech Sponsorships 100

Event Industry News

NOVEMBER 29, 2019

CEO, Chris Newlands, told Event Industry News: “Spelfie aims to positively disrupt the $144 billion events marketing and sponsorship industry, allowing brands to increase revenues by driving event attendees, influencers and their traffic directly to the brands’ websites. More in 2021…. Event Tech. Areas of interest.

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Sports Event Tech 2020 Tech 107

Event Industry News

MAY 30, 2022

Tag Digital is an event marketing agency, suppporting the world’s leading event organisers reach their goals and overcome their digital challenges, from generating ticket sales and exhibitor leads to building new data and digital sponsorship. Find out how Tag Digital generated +30,000 visitor registrations for GITEX GLOB AL 2021.

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Advertising Sponsorships 2022 2021 105

Expo Pass

FEBRUARY 16, 2022

Every day new event tech and safety strategies are popping up and catching our eye. This is a huge improvement in convenience compared to testing in 2021. . Pro Tip: Consider reaching out to a rapid-test maker for sponsorship (Abbott actually donated thousands of tests to CES). Spoiler alert: A lot! It’s a win-win for everyone.

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2022 Hospitality 2021 Sponsorships 121

Event Industry News

OCTOBER 29, 2021

Team vFairs is super excited to announce that its entry in the Event Technology Awards 2021 got shortlisted. With us, you get everything you could possibly want from a live event: pre-event marketing, bespoke 3D venue designs, live streaming, data tracking, sponsorship, and more. Engagement is at the heart of every vFairs event.

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Event Marketer

FEBRUARY 7, 2022

Scope, also known as Scope International Contemporary Art Show, is a hot beach pavilion-style property and platform for contemporary art, new artists and emerging mediums that for 2021 featured brand experiences by the likes of Porsche, XO Jets, Grey Goose, Abra, High West Whiskey, Pioneer DJ, Loews, KOE, Poland Spring, Origin and Clean Co.

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Event Industry News

OCTOBER 22, 2021

What better time then, to talk Top Tech for Exhibitions. The events themselves were Housing 2021, Autumn Fair, Glee Birmingham, Money 2020 and World Retail Congress Summit. At Housing 2021, speakers were streamed in to the live stage, meanwhile at World Retail Congress Summit key speakers were streamed in. In fact, 29.7%

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Event Industry News

JULY 14, 2022

Customers including Cisco, SAP and Adobe hosted large scale events this spring, as did South by Southwest (SXSW), the massive tech/music/film conference and festival. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. .

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Event Apps Sponsorships Contracts Travel 72

Event Industry News

JULY 14, 2022

Customers including Cisco, SAP and Adobe hosted large scale events this spring, as did South by Southwest (SXSW), the massive tech/music/film conference and festival. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. .

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Event Apps Sponsorships Contracts Travel 72

Socio Events

JUNE 14, 2021

In 2020, NSA pivoted to virtual events successfully, but they wanted to elevate their February 2021 virtual event to include an in-person component. They received: 700,000 banner impressions 32 user contributions per attendee 1,578 completed challenges; 25 challenges per user Exceeded 2021 revenue goals. Generate sponsorship revenue?

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GEVME

APRIL 18, 2021

By harnessing all these powerful tools such as social media, digital marketing, online events, artificial intelligence, UI, the Internet of things, we can create experiences that will bewilder the audience every single time. Following are the top 6 ways of how to plan a virtual digital event in 2021. How should you market your event?

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Social Media Speakers Travel Events 156

Endless Events

SEPTEMBER 4, 2020

So much so that I purchased festival tickets to Outside Lands 2021 the day they came out. OSL’s production team, Another Planet Entertainment, perfectly selected a lineup that included performers that will be on the 2021 roster to get people looking forward to next year’s event. Event Brew – CES 2021 Is Going Virtual!

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2021 2020 Entertainment Sponsorships 112

Eventsforce

JANUARY 21, 2021

Want the lowdown on tech trends and virtual events? From rethinking agenda design and managing remote speakers to dealing with new tech and finding interesting ways of keeping people engaged. From rethinking agenda design and managing remote speakers to dealing with new tech and finding interesting ways of keeping people engaged.

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Insurance 2020 2021 Tech 130

Eventsforce

JULY 21, 2021

In fact, a new research study from Eventsforce shows that 58% of organizers are running hybrid events in 2021 – with another 17% in 2022. It is of course down to you as the event planner to decide what sponsorship options you will offer. Many planners offer sponsorship packages. 2) Customize Your Offer . They need options.

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Sponsorships Events Trade Shows Tech 106

Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. The majority are in-market, 12-month intenders to buy.” . DIRECT-TO-CONSUMER MINDSET.

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Automotive 2022 2020 Sponsorships 107

Expo Pass

MARCH 10, 2021

To give you an idea of what’s out there, here’s our 2021 hybrid event venue round-up! Bespoke , a collection of tech-forward event spaces, and Mountain View Staging, a full service event production company, teamed up to create San Francisco’s premier hybrid event venue. From the couch to the convention hall, it’s all the same event!

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