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Rethinking Marketing Personas for Events

PCMA Convene

Tim Simpson and Liz Smith, both from Maritz Global Events, speak during their Convening Leaders 2022 session, “Transforming Event Experiences: How to Deliver Meaningful Human-to-Human Moments.”. Simpson hasn’t yet arrived at a standard definition of what human-to-human design means for the events industry, he said.

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35 Must Attend Events For Event Planners in 2020

Bizzabo

We encourage every event planner to mark their calendars for the following 35 events and conferences in 2020. We know how hard it can be to find great events to attend, so we’ve made it easier for you. AIME is the leading trade event for the meetings and events industry in the Asia Pacific region.

2020 91
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Johnny Martinez of CrowdComms takes the helm as Chair of the APEX Commission

Event Industry News

The Event Industry Council has recognized Johnny’s invaluable contributions since 2020 and his new leadership role is set to amplify Johnny’s impact on the global events industry. Johnny’s enthusiasm for driving the events industry towards greater […]

2020 64
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6 Valuable Insights That Helped Shape PCMA Convening Leaders 2020

Maritz Global Events

As PCMA Convening Leaders 2020 kicks off in San Francisco, we got a behind-the-scenes look at the insights they are using to transform their conference. “Sometimes, you lose perspective on what’s really happening at your event,” said Kim. Are you willing to do that for your event? About Mitch.

2020 52
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How Data Is Helping With Event Attendee Movement

EventMB

That gap in market intelligence was the impetus behind the startup he co-founded, Zartico , which collects and analyzes geolocation and anonymized credit card spending data to uncover traveler spend and movement patterns. and Canada since the company launched in March 2020. Data Collection Capability As A Differentiator.

Travel 91
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MPI WEC Inspired Action in San Francisco

Smart Meetings

The tradition of consolidating the show into three days that started with MPI 2020 in Grapevine, Texas, during the pandemic continued based on positive feedback, a reality that led to consolidating closing ceremonies at San Francisco City Hall with the Rendezvous fundraiser. Said Van Deventer at the introductory press conference.

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Can One Virtual Meeting Platform Rule Them All?

Smart Meetings

Meanwhile, the 800-pound gorilla in the streaming meeting space, Zoom, announced this month that it is launching Zoom events, an all-in-one platform that will include a “build your own event hub,” ticketing and registration and a management dashboard for multi-day and multi-track conferences. The future of events is changed.