2019 Event Marketing Global Events Strategy 
Event Marketer
MAY 17, 2023
More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas for the 21 st annual Experiential Marketing Summit, May 9-11. When you look at all the forms of communication in marketing, experiential has the greatest opportunity to make a conscious and unconscious difference. “If
Maritz Global Events
DECEMBER 26, 2019
Meeting and event professionals gained a ton of insights in 2019. We countdown the favorites over the past year and how they can help your event move forward. From examining different options to spatial design, from social media to the over-50 crowd, there was a lot of accessible content that event professionals found helpful.
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Event Industry News
OCTOBER 14, 2019
Aleksandra Panyukhina, Head of Event Marketing at SEMrush. Aleksandra is a highly skilled event marketing professional with more than 10 years of experience in business, entertainment and sport events. Read the Event Tech Q&A here. Rick Stainton, Founder & Group Executive Director of Smyle Group.
InGo
MAY 24, 2022
Even with the ongoing effects of the COVID-19 pandemic reverberating throughout the industry, there is no doubt that events remain a critical part of most businesses’ overall strategy. Whether the purpose is to skyrocket sales, cement brand recognition, or bring together industry thought leaders, an event can be a game changer.
InGo
MAY 24, 2022
Even with the ongoing effects of the COVID-19 pandemic reverberating throughout the industry, there is no doubt that events remain a critical part of most businesses’ overall strategy. Whether the purpose is to skyrocket sales, cement brand recognition, or bring together industry thought leaders, an event can be a game changer.
Eventbase
JANUARY 30, 2020
However, with increased competition in the space, it’s more difficult than ever to attract and retain new event sponsors. Over 90 percent say that sponsor retention rates are static or decreasing — a worrying trend that event marketers need to pay attention to. The event app is a great place to start.
Event Marketer
OCTOBER 11, 2021
These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. Alex Sapiz, VP-Global Events, Cisco.
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