Eventbase

FEBRUARY 5, 2019

All marketers are under increasing pressure to use data to justify their spend as well as prove their ROI to the business. In their annual CMO spend survey , Gartner has reported that marketing budgets have stabilized after years of growth to sit at just over 11% of company revenue. For event marketers, it’s not as straightforward.

Event Marketing 40

Event Marketing Marketing 2019 Sponsorships 40

Expo Logic

FEBRUARY 4, 2019

We may already be a month into 2019 but the new year’s resolutions you made are still just as important as they were on January 1 st. Outside of the personal resolutions you made for the new year, event professionals should also be thinking about the changes and improvements that can be made to enhance events in 2019. About the Author.

2019 34

2019 Technology Event Technology Tech 34

Eventbase

JUNE 7, 2019

Yoga classes were a popular way to unwind at SXSW 2019 ( Source ). Feedback was positive to on-site blood donation offered by the American Red Cross, in collaboration with HBO and Game of Thrones at SXSW 2019 ( Source ). The Amazon hair lounge was a welcome retreat for SXSW 2019 attendees wanting a little pampering.

2019 40

2019 Banking 2018 Events 40

Eventbase

JUNE 27, 2019

Experiential marketing. It’s a subject we’ve written about quite a bit since we named it one of our top trends to watch in 2019. Guests at the Bleed for the Throne activation at SXSW 2019 are immersed in a hall of light and sound as they enter ( Source ). But is experiential marketing a worthy investment for your event?

Marketing 40

Marketing Sponsorships 2019 Event Apps 40

Expo Logic

FEBRUARY 4, 2019

We may already be a month into 2019 but the new year’s resolutions you made are still just as important as they were on January 1 st. Outside of the personal resolutions you made for the new year, event professionals should also be thinking about the changes and improvements that can be made to enhance events in 2019. About the Author.

2019 28

2019 Technology Event Technology Tech 28

Eventbase

JULY 31, 2019

By its very nature, experience-driven marketing doesn’t have a return on investment that’s easy to calculate—at least on the surface. Experience driven marketing doesn’t have a return on investment that’s easy to calculate—at least on the surface. Over 90 percent said that retention rates stayed the same or decreased in 2018.

Marketing 40

Marketing Sponsorships Social Media Technology 40

Expo Logic

FEBRUARY 28, 2019

Download a free copy of the 2019 Event Technology Trends eBook to learn about the latest event technologies and how to implement them, fresh ideas for getting attendees to interact and exchange information using tech, innovative applications of AI and AR/VR technologies and more. About the Author.

2011 68

2011 Event Technology 2019 Technology 68

Bizzabo

DECEMBER 19, 2018

In this guide, we will explore event app best practices for 2019 and beyond. This is especially relevant for event apps because attendee behavior on the app can be directly linked to their information in your CRM or marketing automation system. Mobile event and conference apps have now become a pillar of the event experience.

2019 51

2019 Conference Event Apps Social Media 51

Eventbase

JULY 9, 2019

In research by the Event Marketing Institute, it was found that 83 percent of consumers share content from events up to 15 times. At SXSW 2019, vitamin and supplements brand Swisse hosted outdoor fitness classes that were conveniently located next to their booth. Sessions like this are also relatively straightforward to put together.

Marketing 40

Marketing Event Apps Conference 2018 40

Eventbase

JANUARY 30, 2020

Over 90 percent say that sponsor retention rates are static or decreasing — a worrying trend that event marketers need to pay attention to. As well as sponsorship of the entire event app, event marketers can offer in-app advertising that opens up opportunities for more than one sponsor. The event app is a great place to start.

Sponsorships 52

Sponsorships Advertising Event Apps 2019 52

Eventbase

JANUARY 24, 2019

In 2019, we’re continuing to see creating safe and secure events as a top priority in enterprise event marketing. This article will cover strategies event marketers are using to ensure their events are safe and secure – both digitally and physically – for their attendees. What is else is shaping events in 2019?

2019 40

2019 2018 Event Marketing 2017 40

Eventbase

DECEMBER 5, 2018

Personalized recommendations, event chatbots and personalized AR are a few of the tech offerings that any event marketer looking to make events more differentiated for each attendee should consider. Chatbots Chatbots have been an especially hot marketing topic since Facebook began championing them heavily in 2016. Download the ebook

Event Apps 74

Event Apps 2018 B2B 2016 74

All Seated

DECEMBER 22, 2021

See what’s on the market. There will be a number of new players coming into the market and disrupting existing ecosystems with maybe better experiences, more accessible experiences, Parry adds. You know, if we took every single platform and went back to the end of 2019, the landscape looks totally different. Test things.

B2B 36

B2B Social Media Technology 2019 36

Eventbase

APRIL 2, 2019

When it comes to experiential marketing activations, partnerships can take many shapes and formats. HBO and Red Cross teamed up to recreate Westeros at SXSW 2019. To learn more experiential marketing trends, download the ebook 6 Experiential Marketing Trends from SXSW Image via Mashable.

Event Apps 80

Event Apps Banking Event Tech Sponsorships 80

Eventsforce

JANUARY 14, 2020

The stats also show found that as well as limited tech skills, 75% of event planners struggle to keep up with new trends and offerings in the market. Based on unique page views and social media shares, have a look at our top ten blog posts from 2019: #1 How to Organise Successful Corporate Team Building Events.

Event Tech 110

Event Tech Tech Social Media Sponsorships 110

Bizzabo

APRIL 21, 2020

In the early and mid-2000s, Rakuten began to acquire other businesses and expand into new markets such as travel, finance, and entertainment. Past gatherings brought hundreds of people together to learn, strategize, and network with top online performance and marketing professionals. For marketers, this is a must-attend conference.

Entertainment 71

Entertainment Retail Education Sports 71

Expo Logic

FEBRUARY 28, 2019

Download a free copy of the 2019 Event Technology Trends eBook to learn about the latest event technologies and how to implement them, fresh ideas for getting attendees to interact and exchange information using tech, innovative applications of AI and AR/VR technologies and more. About the Author.

2011 28

2011 Event Technology 2019 Technology 28

Socio Events

AUGUST 23, 2021

Over the last two decades, marketing has embraced digital practices, which have become a staple in most company’s promotional strategies. But even though digital techniques have made their way into numerous marketing campaigns, in-person events remained an integral component of marketing strategy.

Sponsorships 52

Sponsorships Speakers Travel Event Management 52

Event Leadership Institute

JULY 25, 2019

Here are two of the organizations we profiled in our ebook: Fundraising Impact: Connecting Your Audience To Your Mission. Most marketers at major brands would kill to have prospective customers locked in a room for three or four hours. Start Date: July 23, 2019. And a number of smart event organizers are doing just that.

2019 53

2019 Event Management Management Marketing 53

Eventbase

MAY 2, 2019

Event Marketing Institute Think about it this way: by designing a moment that your visitors want to share online, you’re combining the proven success and intimacy of an in-person event with the exponentially larger reach of an online audience. The most important thing is that the moment is authentic and true to your brand and its values.

Social Media 40

Social Media 2019 Trade Shows B2B 40

Eventbase

JANUARY 9, 2020

In 2019, we witnessed climate strike movements happening all over the world as consumers put more pressure on governments and industry to provide sustainable solutions to combat CO2 production, plastic packaging and waste. What is sustainable event management? It helps cut down on the printing of schedules, event signage, and more.

Sustainability 52

Sustainability Food and Beverage 2020 Event Apps 52

Event Industry News

NOVEMBER 4, 2020

2Heads Global Design , the UK’s leading independent experiential brand marketing agency have been synonymous with innovation and experience design for nearly 40 years. Launched in July 2019, Cadre is compliantly simplifying event staffing and management from onboarding to contracting to payment.

Event Technology 91

Event Technology Technology 2020 Tech 91

Bizzabo

JUNE 20, 2018

Dayna Rothman is Chief Revenue Office at SaaStr and a marketing thought leader. As soon as she joined, Dayna found herself balancing large scale event marketing and nitty-gritty event logistics. At Marketo I ran content marketing there for about three and a half years. A promotional video for SaaStr 2019.

Conference 55

Conference B2B B2C Sponsorships 55

Bizzabo

DECEMBER 15, 2020

Within several months, many innovative approaches and tools quickly emerged onto the market. We predict that event marketers will be leveraging virtual conferences as part of a larger hybrid event strategy. of event marketers were able to reach a wider audience with virtual events. What we saw in 2020 was a renaissance.

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Conference 2021 Sponsorships 2020 83

Arlo Training & Events Software

DECEMBER 15, 2019

What markets perform best for you. When you know details like which markets perform best, you find yourself in a position to spend your money in a much more strategic manner. Like marketing any product: you need to spend money to make money! As of 2019, 44% of traffic on the internet came from a mobile device.

Management 40

Management Social Media Marketing 2019 40

Social Tables

APRIL 16, 2019

19 Event Trends for 2019 19 Event Trends Shaking Up Group Business & Meetings in 2019 from Social Tables An annual Social Tables tradition, our event trends report predicts the biggest changes to hit both planners and venues in the year ahead. Looking for an event marketing ppt? Looking for an event planning ppt?

Event Management 120

Event Management Marketing Management 2028 120