Event Marketer

APRIL 11, 2024

Approximately 20 major automotive brands exhibited on the main level of the Javits Convention Center for the 124-year-old NYIAS show, which ran March 29 through April 7. More from the New York International Auto Show The post Top Booths from the 2024 New York International Auto Show appeared first on Event Marketer.

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Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

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Attendease

FEBRUARY 7, 2022

It’s very likely that you have already experienced this marketing strategy in action. According to Statista , experiential marketing spending in the United States reached $62.29 billion in 2018, having increased from $57.7 What is “experiential marketing” and why does it matter? Product Launch Event Strategies.

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Bizzabo

MAY 18, 2018

Simply put, event promotion consists of all of the different marketing strategies used to get the word out about your event and thus to drive event registration. This can range from email to social media to flyer handouts. The difficulty of event promotion lies in the question: Where do I start?

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Czarnowski

FEBRUARY 16, 2018

CES pledged 2018 would be the year of “Whoa,” and it more than delivered. We were there to take it all in with our CES 2018 Insider Tour , which gave a select group of Czarnowski customers and friends an up-close look at—and insider insight into—CES’s most effective and engaging environments. Layers of engagement.

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Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. 1) Determine Your Goals.

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Bizzabo

MARCH 7, 2019

Often budget-friendly, countless guerrilla marketing examples from a variety of sectors show us that any business can be creative and effective while often not breaking the bank. Some of the latest event marketing stats show that 75% of content marketers believe live events are the most effective part of any marketing strategy.

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Bizzabo

JUNE 15, 2018

Make it all measurable - Setting goals that are not measurable will make it difficult to understand the impact of your event. With each main objective, attach a relevant event KPI to keep track of its progress and measure performance over time. Standardize metrics across events - Establishing metrics isn’t always enough.

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Bizzabo

JULY 6, 2018

This guide will help you to understand all angles of event engagement, how to implement them into your own event, and how to accurately measure them for post-event reporting. What is Event Engagement? This particular engagement tactic was not initiated by the event, buy by an exhibitor participating at the event.

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Hubilo Blog

MARCH 11, 2020

Main Attraction Footage. What do you want your main event to look and feel like? If you’re regularly organizing events, then it’s a fantastic idea to tell your social media followers and visitors all about this. Behind-the-Scenes Footage. Create a Separate Story Highlights Album.

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Bizzabo

MAY 14, 2018

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy.

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Bizzabo

JANUARY 2, 2019

In 2018, we made this vision our #1 priority and reality, by releasing core, innovative product features based on customer feedback. Undoubtedly, the new agenda is the star of 2018. From day one it was clear to us that the agenda is the beating heart of an event, and that an engaging agenda means an engaging event.

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Bizzabo

MAY 4, 2018

This is why event registration is such a high priority for event marketers. Maximizing the conversion rate from prospect to registered attendee is an important KPI for event success. You may also be interested in our guides on: Event Marketing. Event Branding. Event Strategy. Event Budgeting.

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Bizzabo

MARCH 7, 2019

Often budget-friendly, countless guerilla marketing examples from a variety of sectors show us that any business can be creative and effective while often not breaking the bank. Some of the latest event marketing stats show that 75% of content marketers believe live events are the most effective part of any marketing strategy.

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Hubilo Blog

MARCH 7, 2020

She is passionate about events and values the power of live events and cares about how event makers create and deliver. She has been voted one of the top 100 movers and shakers in the UK Event Industry 2016 and a top 10 Event Industry social media influencer. Liz launched Liz King Events.

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Oveit

MAY 8, 2018

It may be for example a social media post, images uploaded on Instagram or Snapchat or videos uploaded on YouTube. Attract social traffic and use social proof to convert it to sales : When visitors post content on social media – this attracts new traffic to your event’s website. Coachella2018.

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PCMA Convene

JANUARY 8, 2019

Year after year, most event marketers face a big challenge: Increase registration numbers. As attendees find more free online education opportunities, that can be a tall order that forces marketers to move straight into selling mode. NBAA’s approach to social media marketing isn’t all about selling.

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Bizzabo

AUGUST 22, 2018

We have a solution for you — this guide to awesome and free event planning resources. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs. Read on to learn the in’s and out’s of event engagement.

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PCMA Convene

JANUARY 5, 2019

According to the most recent IACC “Meeting Room of the Future” report, 90 percent of event planners say their job requires more “experience creation” than it did two to five years ago. And one way to create experiences is event technology.

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GEVME

MAY 15, 2020

In other words, knowing about the right software for event planners for running digital events is as essential and useful in the event industry as knowing how to manage a social media account to promote your business. Buffer primarily aims to manage social media accounts in social networks.

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Event Marketer

DECEMBER 13, 2021

Instead, he argues, the most successful brands bring personal, social and cultural meaning to consumers’ everyday lives. Because, as Probst puts it, “Trends will fade but these meanings will endure because our quest for meaning is a lot more profound than our next social media post.” . CASE STUDY: Nike.

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Eventory

OCTOBER 23, 2018

Those values vary in every generation, but analyzing the trends and behaviors you can spot the main issues that concern Millennials. Best way to market Millennials would be to position a company as one which cares not only for the profits but also, cares about the impact a company has on the external environment. Create the interest.

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SmartMeetings

NOVEMBER 14, 2017

Marketers “get it” when it comes to the power of events to meet their goals and they are willing to put their budgets where their meetings are according to a new survey by Bizzaboo. The post Events Rated Mission-Critical in New Survey appeared first on Smart Meetings. Play to Your Strengths. Support from the Top.

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Event Marketer

OCTOBER 10, 2022

More Influencer Event Strategies: The Golden Age of Influence: Eight ‘Granfluencers’ Shaking up Consumers’ Social Media Feeds. Compared to our 2018 [influencer] event where we were a little shy about speaking up about exactly what we wanted, we garnered more than 1.5 Provide Ample Downtime.

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Grenadine

FEBRUARY 27, 2018

With the rise of new social media apps, messaging a stranger that lives halfway across the world is now possible. With Event Manager Blogs newest survey release on the event industry in 2018 by Julius, we can be quick to notice how these technological trends influence and shift the way event planners survive in the event industry.

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Bizzabo

JULY 6, 2018

It is not only an opportunity that serves to personalize an individual's event experience, but now more than ever, networking events have become crucial to professional success - for attendees and organizers alike. Use it to create remarkable events that add value and motivate attendees to register to your next event.

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Bizzabo

OCTOBER 17, 2018

Many event promotion strategies like digital ads can be very effective, but can also take a serious bite into your budge. On the other hand, many event marketers are employing innovative promotion ideas that are able to squeeze more juice out of marketing efforts with less cost. 3) Retargeting. Source: Zapier.

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Bizzabo

NOVEMBER 6, 2018

Here you’ll find information and examples of popular event tech tools like event management software, event marketing software, and even event planning software. What is Event Technology? Event technology is any digital tool that helps planners complete tasks pertaining to their work as event organizers.

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EventMB

MAY 22, 2022

A post shared by Exhibit Studios (@exhibitstudios) on Mar 2, 2018 at 3:34pm PST. Cape Wine Expo 2018 in South Africa created pre-manufactured stands made from Xanita, a material that is both recyclable and made from recycled cardboard. At CES 2018 Google had a huge presence showcasing their products and cool tech.

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Bizzabo

OCTOBER 8, 2018

The stage is set, the speakers are prepped, your staff is ready—but if you can't get enough bodies to your event, it's all for naught. We're all too aware of this challenge that event marketers and professionals face. Event Technology Tips. Social Media Tips. Email Marketing Tips. Pricing Tips.

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Eventory

OCTOBER 11, 2018

In order to secure a large number of people willing to meet you, you must ensure that your company and your event are properly advertised. Funny content has viral potential and is readily available in social media. #2 With this data you will organize better events in the future. #4 Define the main goal of the event.

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Bizzabo

JANUARY 17, 2019

In this guide we will take a look at everything you need to know about event branding in 2019 and beyond. What Is Event Branding? Event branding is capturing the essence of your organization's brand and giving it its proper due in your event marketing campaigns. Email Marketing: Design. Social Media.

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Eventory

AUGUST 9, 2018

In spite of the fact that the examples under scrutiny come from the cosmetics and energy beverages industry, they provide valuable lessons concerning all event marketing projects. The following article discusses various aspects of event marketing in relation to customer relationship management. Red Bull is a lifestyle.

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Hubilo Blog

DECEMBER 7, 2018

Talking about the types of event apps, while the rest are meant exclusively for the attendees to utilize on the day of the event, there are certain apps i.e. event planning apps that are meant for planners to utilize behind the scene in order to better plan and manage the event. – Lead retrieval apps.

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Bizzabo

MAY 18, 2018

Marketers suddenly found themselves in race to optimize and outcompete with banner ads, search engine optimization, social media, retargeting and a slew of other digital marketing channels. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

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Planning Pod

APRIL 29, 2020

Virtual events have been around for more than a decade now, but until the coronavirus pandemic of 2020, they were often more a novelty than a necessity for most event industry professionals. This interest has been evident in both online searches and in the demand for virtual event management software and video conferencing software.

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