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30 Euston Square appoints Caterina Jane Alves as Head of Sales, Events & Marketing

Event Industry News

Originating from South Africa, Caterina moved to the UK in 2001 and quickly rose through the ranks from Reception Manager in 2002 at Lythe Hill Hotel & Spa, moving on to a variety of front of house and conference roles with hotel groups such as Principal Hayley Hotels and De Vere until she arrived at RIBA in 2016.

2002 70
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Event Tech Live Las Vegas announces Audio Visual partner

Event Industry News

Minnesota-based production company AVEX will design, supply and run the sound, lighting, screens at Event Tech Live Las Vegas next month, as the show’s AV partner. In business since 2002, AVEX opened in Las Vegas three years ago where it specialises in large format AV and lighting systems alongside its event production work.

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Executive Roundtable: Veteran It Listers Weigh in on the Past, Present and Future of Experiential

Event Marketer

In 2002, Event Marketer published the first-ever list of the top 100 experiential agencies in the industry, ultimately shining a spotlight on the people who were instrumental in transforming an up-and-coming marketing discipline from “party department” to “strategic marketing powerhouse.”

2002 52
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5 Event Planning Magazines to Inspire Your Next Event

Social Tables

Event Marketer. Marketers have a wealth of resources but few that are specific the events industry. Good thing there’s Event Marketer. This magazine was founded in 2002 to bring content to those that serve the event marketing side of the industry.

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Agency Spotlight: emc3

Event Industry News

Formed: 2002. Annual Events: 51-100. Key services and sectors served: Over the years, they have foreseen the spectrum of possibilities to explore within experiential marketing, as well as the potential of events to amplify digitally. This includes social media management, copywriting, and pre and post event marketing.

2002 69
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How Did You Get Started in the Events Industry?

Endless Events

Before WordPress was everywhere, I worked for a company called Mod Blog from 2002 through 2005,” explains Will. “I Before that, the only experience I had was the internet radio station and building a lot of websites.”. I found them through a website called Desk Mod. They said, “Hey, we’re going to launch a new website called Mod Blog.”

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How to master beer sponsorship for events – Heineken + Coachella style

Eventory

When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. The cooperation dates back to 2002.