The Brief: Ketchup Insurance and Firehouse Takeovers
Event Marketer
MARCH 11, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference. The brand has officially launched Heinz Ketchup Insurance , which covers saucy incidents that fall under one of 57 (the brand’s signature number) amusing claims.
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