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Unlock the power of personalization: How data can supercharge your event customer journey

Planning Pod

Imagine creating segments for leads who: Downloaded your white paper on specific event ideas (e.g., Imagine a lead who downloaded a white paper you created on current wedding trends (and of course, they were required to provide you their email address to receive the download).

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Why Social Media is Crucial for Your Events Business

GatherHere

Close to half the world’s population (more than 3 billion people, in fact) are active on some type of social media. But which social channels do most event coordinators use for marketing, increasing awareness of their private events program, and attracting new clients?

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8 Engagement Tips for Your Next Hybrid Event

Smart Meetings

This might involve adapting your physical venue for less mobile attendees, providing printed transcripts, or using the special features offered by your live-streaming software to build closed captions and audio description into your video content. Harness the power of social media at every stage. Good luck and enjoy!

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Let’s Revisit: ChatGPT and Other AI Technology You Need to Know

Endless Events

Companies like Conference Direct and other venue finders should be scared. Imagine going into Bing and saying, ‘Find me a venue that can fit 350 people and has an outside cocktail space.’ Then the AI grabs that for you and says, ‘I found five venues within 30 miles of Dallas that meet your criteria.’ That’s where the future is.

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33 Best Practices for Boosting Online Event Registration [Infographic]

Planning Pod

. #5 Blast out a “save-the-date” email as soon as you set your event date and book your venue. #6 8 Create a hashtag for your event and use it in every social media post. #9 11 Post videos and pictures of past events on the event website and social media (and don’t forget to post to Instagram). #12

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Why It’s Time to Get Serious About AI for Events

Smart Meetings

The difference between AI and most technology like social media is that it doesn’t put distance between people,” he said. They can source a venue, create a workable agenda, create marketing materials, all the things required. That is the threat,” he said. You know what’s possible with more horsepower,” he said.

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A Comprehensive Guide to Event ROI

ePly

For instance, a person visits your website and downloads a digital asset like a report or white paper you offer. Cost Factors in Event ROI: When determining the costs associated with an event that should be factored into your event ROI calculation, think of all the expenditures. You reach out to them and invite them to your event.