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From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events

Event Marketer

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Walmart stores with a Bratz World retail activation designed to showcase cross-category merchandise and immerse consumers in MGA products. billion mobile AR user devices worldwide.

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Corporate Event Themes: 45+ to Choose From

Attendease

For instance, outdoor retailer REI goes for nature-inspired themes like “Reach the Peak” for its employee summits. The hands-on activities showcase your company’s tech capabilities and allow guests to engage with your products in memorable and exciting new formats. What Are Creative Themes for Corporate Events?

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. Within its brand center at Billie Jean King, the automaker and tech partner Pavegen are inviting attendees to walk across a pathway of kinetic floor tiles that generate reusable clean energy with each step. MERCEDES-BENZ.

2021 128
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Trade Show Booths: 100 Best Ideas for 2022

EventMB

Embrace Sustainability: Use Recycled and Recyclable Materials. At CES 2018 Google had a huge presence showcasing their products and cool tech. Take the Green Challenge with a Sustainable Booth. Other businesses are doing what SCIB is doing by using fully sustainable and reusable stand materials.

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The Complete Event Organizer’s Checklist 

ePly

After all, it is difficult to sustain enthusiasm for an upcoming event over an extended period of time. This might include arranging catering services, admitting retail vendors, and/or bringing in tech specialists. Furthermore, projects without impending deadlines have a nasty habit of running out of steam before completion.

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10 Innovative Fundraising Event Examples

Bizzabo

A survey conducted by Nonprofit Tech for Good found that 91% of donors believe that positive emotions like hope and empathy are the driving force behind their willingness to give. The courses covered include creating sustainable top line growth, managing talent, executing a strategy that provides an advantage over competitors.

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Event Heroes: How MozCon Creates an Active and Engaged Community

Bizzabo

Danielle Launders has spent over six years working on events at Moz—managing everything from sponsorships to collateral to content and all of the logistics in-between. At the time, the event marketer was looking for extra support with sponsorships and MozCon, so I got to dive right in. This year will be my seventh MozCon.