How the IMEX Crowd Prioritizes Human Beings at Events
Smart Meetings
NOVEMBER 2, 2023
Read More: IMEX America Insights: Notes from the Tradeshow Floor Getting Personal Mike Waterman In Central Florida, Mike Waterman, chief sales officer with Visit Orlando , says the trick is making attendees feel like they are part of a bigger cause by breaking down the event into smaller pieces that are personalized for their needs. “We
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