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AIM Group presents a new White Paper on how to innovate Exhibitions and make sponsors and exhibitors more satisfied

Event Industry News

These are some of the questions posed in the new AIM White Paper “Promoting and Selling an Exhibition: Innovative Ideas to do it with success” which AIM Group International has just realised and shares on the market. The White Paper can be downloaded for free from the AIM Group International website.

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What Is Integrated Marketing Communications? Definition, Strategy, & Examples

The Castle Group

Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. As a career marketing professional, I prefer to use positive language. I make an exception when explaining integrated marketing, though. I think the best way to start is with what integrated marketing is not: siloed.

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Engaging Sponsorship Activations: A Q&A with Socio CMO Corey McCarthy

Socio Events

On June 10, 2020, Socio Chief Marketing Officer, Corey McCarthy , joined Event Manager Blog editor Julius Solaris and other industry leaders for Engage. Below is an excerpt of Corey’s Q&A on Engaging Sponsorship Activations, as well as an additional Q&A on the Power of Community. How can we engage sponsors in virtual events?

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B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

Marketing: From Push to Pull. Marketing effectiveness has evolved from push to pull. In-booth education, white papers, and solution-based demos will be valued greater than a chance to win Alexa. Many of these conferences still have high deal-making value. This means that helping is valued over selling.

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OUTSOURCED EVENTS LAUNCHES NEW DIVISION – OUTSOURCED ENGAGEMENT

Prestige Events Magazine

PROVIDING END-TO-END MARKETING SERVICES FOR SALES AND MARKETING TEAMS. Throughout our 20 years we have been known primarily for event management (not surprising really, as our name suggests), but during this time we have also delivered other marketing services to complement our event delivery.

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A Comprehensive Guide to Event ROI

ePly

That investment can be anything from real estate to a marketing campaign or conference. Sponsorships – Very important in the non-profit arena, sponsorships can help to fund projects and keep programs operating. Event Marketing Goals and ROI Event marketing goals and ROI are specifically geared toward how the event was marketed.

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Hybrid Events: A Complete Guide

Ins'Tent

This information will give clarity to the organizer and help plan and market your online event. Also, it’s important to plan a different marketing strategy for both audiences, this may include exclusive sessions for diverse target audiences and a variety of marketing visuals. Seek Sponsorship . Where will it happen?