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6 Ways Medical Meetings Are Proving Their Value To Exhibitors

PCMA Convene

As a result, medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge. That’s a difficult thing to put an ROI on.”.

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MANOVA Global Health Care Summit Redefines the Medical Meeting

PCMA Convene

In August 2018, when Mark Addicks was in the midst of planning his first-ever event, the MANOVA Global Health Summit, he was determined to make it a dramatic departure from the typical medical conference. “We The roster of more than 100 speakers also drew heavily from the local community.

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Lessons from the Front: Covid-era Med Meetings

Smart Meetings

Planning and planning for weeks on end, getting everything in order—vendors, speaker, planners, F&B, those little odds and ends. Originally this was for a medical company; we were setting up a meeting…[where] you had to be vaccinated to attend, so we weren’t really focused on protocols for the event.

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Event Case Theory: MGMA’s Leaders Conference

Smart Meetings

So that’s kind of where we started the conversation, and then everything about the meeting spun off of that.” Swanson says it was heard around the medical practice business that employers were no longer funding line staff to go to face-to-face conferences. What about that line staff who are no longer in the Leaders Conference?

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Top medical communications companies: Choosing the best for events

SpotMe Blog

They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. They will also handle the marketing of your medical event, such as developing a website or managing social media campaigns.

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Tips for Difficult Conversations from FICP22

Smart Meetings

As if the job of meeting professional weren’t difficult enough, many have had to take on the role of Chief Difficult Conversation Starter. In fact, if approached with thoughtfulness and preparation, those interactions could lead to the meeting professionals taking a rightful place as strategic advisors. By the Numbers. Jeff Calmus.

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. More or better marketing can’t fix this.