Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why. Kerry Lamont, manager-shows and events at Bombardier told EM.

2024 78

2024 Marketing Trade Shows 2025 78

PCMA Convene

APRIL 19, 2021

Sean Wargo, AVIXA’S senior director of market intelligence, says of events: “We need to move away from this idea that there’s this calendared moment … it doesn’t make any sense. Sean Wargo joined the nonprofit organization as senior director of market intelligence just as it was in the process of rebranding.

Trade Shows 98

Trade Shows Fashion Hospitality Education 98

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Endless Events

AUGUST 10, 2018

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Also, learn from the best brands and how they make their trade shows memorable.

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Trade Shows Conference Social Media Speakers 67

PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

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Trade Shows 2020 2021 Education 96

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

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Event Marketing Marketing Social Media Trade Shows 62

Ins'Tent

APRIL 12, 2019

A trade show is a competitive environment. Before your next trade show event, embrace the opportunity offered by custom printed signage to maximize your success. Your trade show marketing extends to every inch of your display. Ideally, your brand colors are set before the trade show.

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Trade Shows Speakers Marketing Management 75

Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every trade show. How’s that for results in action?

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Trade Shows Tech Speakers Consulting 104

Eventmobi

OCTOBER 10, 2023

According to the 2023 Membership Marketing Benchmarking Report, 64% of associations believe members join to network with others in the field. While workshops provide a hands-on environment, seminars offer a more structured format that might include keynote speakers and panel discussions.

2023 195

2023 Trade Shows Association Meetings Conference 195

Eventmobi

JULY 5, 2023

Maybe it’s venue rental, marketing expenses, speaker fees, technology requirements, accessibility support, or catering costs. This allows sponsors to choose the option that aligns best with their marketing/business objectives and budget. Often, you want to reach out to someone from the marketing department.

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

EventTechBrief

APRIL 18, 2019

Event management software (EMS), which automates the tasks associated with planning a conference, has been available for at least a quarter century. It developed Sava Events , a chatbot-first event management software platform. Attendees can set reminders, customize their schedules, rate speakers and sessions using the bot.

Event Management 198

Event Management Conference Management Speakers 198

GEVME

MARCH 15, 2019

When you’re in the events industry, you should know the main event management conferences for 2019 so you can visit them to improve your knowledge and share your own experiences of working long hours while trying to pull off amazing corporate events for your clients. Discover the current top event management conferences with GEVME.

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2019 Event Management Conference Management 179

Endless Events

SEPTEMBER 1, 2021

And today, the techie duo welcomes a very special guest who developed a brand management tool and mostly works with consulting firms and banks. The second one is a brand management tool. “As we struggled with the launch process and going into the market, we also learned some things. Brand Management: Most Common Practices.

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Management Trade Shows Consulting Banking 127

ePly

JANUARY 9, 2024

As corporate brand managers have increasing responsibilities to support growth, protect their brand, and create new content, they have little time to manage the planning and logistics of their events. Additionally, with reduced teams post-COVID, outsourcing tradeshow management and other critical roles can ensure a successful event.

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2024 Trade Shows Education Technology 118

Eventmobi

JULY 10, 2023

With the right conference app, you can: Enhance communication Streamline event management Personalize attendees’ experience And so much more. There’s constant communication between attendees, speakers, and you—the organizers. This could involve your event planners, marketers, and board members.

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Conference Event Apps Trade Shows Social Media 150

SmartMeetings

OCTOBER 23, 2019

As an event professional, you may understand the science of producing a trade show—ordering pipe and drape and carpet, selling booth space and scanning badges—but are you a master of the art of the trade show? Related : Las Vegas Ranked Top Trade-Show City. The show isn’t over, even when the show is over.

Trade Shows 41

Trade Shows B2B Travel Social Media 41

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

Attendease

DECEMBER 13, 2023

Next, build a realistic event budget—factor in venue, food and beverage, A/V, staffing, speakers, promotion, etc. Early and enthusiastic marketing gets attendees excited to register right away. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Event Industry News

NOVEMBER 2, 2022

Whova is an all-in-one event management solution that makes events modern and trendy, attracts and engages attendees effectively, and helps event organizers save time on managing event logistics. This year, we are very excited to be recognized by the Event Technology Awards for the seventh year in a row!

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Event Management Management Meetings Trade Shows 72

Eventmobi

APRIL 14, 2020

Your event flow and interaction between attendees, speakers, and sponsors will be dictated by the capabilities of the virtual event platform you choose. In an in-person format, technology is often peripheral to the hustle and bustle of the on-site activities. In a virtual format, your event tech will take center stage. You’re planning….

Conference 273

Conference Social Media Sponsorships Entertainment 273

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Eventmobi

JANUARY 10, 2024

However, with so many different event apps for conferences on the market, it can be tough to know which one is right for you! A conference app is a mobile application used to simplify event, conference, or meeting management. For example, if a session is part of a certain speaker series, attendees can mark it as such in their agendas.

2024 195

2024 Conference Event Apps Speakers 195

Velvet Chainsaw

SEPTEMBER 8, 2016

As conference education trumps the exhibit hall experience at many association meetings, or creeps into your trade show experience to create a solutions-driven, holistic experience for your attendees, upping your game with session titles, descriptions, and learning objectives has become more important than ever. You should too!

Conference 150

Conference Marketing Education Attendance Marketing 150

PCMA Convene

JULY 3, 2017

These are interesting times for trade shows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth.

Trade Shows 76

Trade Shows 2016 Education 2017 76

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 85

Marketing Sports Hospitality Tourism 85

Eventtia

NOVEMBER 10, 2023

Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right event management software. However, with the great variety of options, choosing the right event management software can feel overwhelming.

Event Management 117

Event Management Management Negotiating Financial 117

Eventtia

NOVEMBER 10, 2023

Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right event management software. However, with the great variety of options, choosing the right event management software can feel overwhelming.

Event Management 96

Event Management Management Negotiating Financial 96

Planning Pod

JULY 25, 2019

Summary: Learn about what event management software tools to look for. Before we take an in-depth look at some of the best event management software on the market today, let’s look at the basics of what event management software is, its benefits and how you would go about choosing from the many options available.

Event Management 112

Event Management Management 2019 Social Media 112

Event Marketer

APRIL 25, 2024

The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak, music and laughter, as attendees took part in day one of the Experiential Marketing Summit (EMS) on April 24. I encourage you to borrow from friends in improv and say, ‘Yes, and…’” said Jessica Heasley, group editor and publisher of Event Marketer.

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2024 Trade Shows Healthcare Marketing 89

Socio Events

FEBRUARY 15, 2023

That said, there’s one class of event promotion that stands out among the rest: pre-event email marketing. Why, exactly, is email marketing effective? What is pre-event email marketing? In an ideal world, event marketers wouldn’t need to worry about promoting an event. Simply put, email matters. The only problem?

Marketing 97

Marketing Speakers Event Apps Events 97

The Castle Group

SEPTEMBER 26, 2023

You are also aware that events, when executed successfully, are an essential part of your marketing mix. You realize you should seek the expertise of an outside event management agency to help save time and money, and deliver optimal results. What do event management companies do? Why hire an event management company?

Event Management 52

Event Management Management Sustainability Food and Beverage 52

Attendease

JANUARY 30, 2024

Yet it’s surprising how many people struggle to start meaningful conversations that result in an adequate number of potential leads and sales to pay off the costs and overcome the challenges of event marketing. From small to large and complex events – plan and manage all of your events in one flexible platform – Attendease.

Trade Shows 195

Trade Shows Events Contracts Corporate Events 195

CadmiumCD

AUGUST 28, 2019

They need to be involved in your event marketing strategies. Think of all your speakers. Accessible and well-organized event data is powerful – you can mobilize your community of speakers, exhibitors, and attendees once you have the right information. Mobilize your speakers as event marketing partners.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

SpotMe Blog

JULY 25, 2021

Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. Trade shows.

Social Media 279

Social Media 2021 Trade Shows Marketing 279

Event Industry News

FEBRUARY 3, 2020

Reed Travel Exhibitions (RTE) today announced the launch of Exceptional Experiences, a two-day conference and ideas showcase dedicated to experiential marketing and live events. December, alongside its market-leading business events trade show, IBTM World which takes place from 1 st -3 rd.

Travel 75

Travel 2028 Marketing Conference 75

Eventtia

JUNE 20, 2023

For event planners in today’s digital era, event management software has become an essential solution to help them plan, organize, and execute their events. Today, there are so many different event management options available with different pricing and features to offer. So, which of them is the right solution for you?

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Event Management Management Trade Shows Events 48