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Your guide to event marketing: Everything you need to know in 2022

Socio Events

However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. To simplify the process, here’s what you need to know about marketing and event promotion.

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Eventscase Monthly News Round-Up March 2024

Eventscase Blog

These awards were created with the aim of recognising the role of event organising agencies as a key element in achieving the marketing and business objectives of companies. It was a gala full of music, humour and unbridled positive energy that highlighted the great work done by event agencies.

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Session Preview: Everything You’ll Learn at ELI’s Business, Design & Strategy Summit

Event Leadership Institute

Creative OmniChannel Sponsorship Solutions that Deliver Value. Sponsorship models have to look completely different for virtual and hybrid events. Kathryn Frankson, Informa’s director of event marketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages.

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Get Ready for the Future of Events at ELI’s Business, Design & Strategy Summit

Event Leadership Institute

Other sessions will address positioning your company for post-COVID growth and how the work-from-home culture and decrease in business travel will affect in-person meetings. Another common challenge is creating sponsorship models that work in a virtual or hybrid environment.

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Introducing the 2021 Event Planning Playbook

Event Farm

View the session recording Finding an event location. Reopening tracker that describes travel, gathering, and mask restrictions by state. Event risk assessment planning tool. 90-day global event tracker. The Playbook provides a sample event code of conduct. Tracking event, venue, and vendor staff.

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When Is the Right Time to Host Your Event Live?

SmartMeetings

So, for both private and business events, you’ll need to build value and interest that will sway your attendees to toss aside their sweatpants and decide that the benefits of attending your event outweigh any possible travel risk. While in Arizona, all restrictions on organized events have been lifted.

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Hybrid event planning: an executive guide and 6-month practical plan

SpotMe Blog

Large events where participants are local but may not be able to attend in person. Marketing events with various participant tiers. Events that need to reach a wider audience. Hybrid event platform. In this type of hybrid event, cross-audience interactions are limited. Marketing content that can be reused.