Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help. As the official U.S.

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Tigris Events

JANUARY 11, 2023

[…]. The post Experiential Marketing Trends for 2023 appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

2023 97

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Tigris Events

APRIL 4, 2024

[…] The post The Role of Technology in Enhancing Experiential Marketing Campaigns appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

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Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. social media wall).

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Tigris Events

FEBRUARY 16, 2023

[…] The post Experiential Marketing Strategies: Alcohol and Food Samplings appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

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Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Hyper-target markets.

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Tigris Events

MARCH 31, 2021

[…]. The post Mobile Marketing Campaigns: Reclaiming Experiential Marketing appeared first on Leading the Canadian Industry in Dynamic Event Staffing & Experiential Marketing.

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Marketing Events Event Marketing 98

Tigris Events

AUGUST 27, 2022

[…]. The post Measure Experiential Marketing: KPIs You Should Be Hitting! appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

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Event Marketer

MARCH 15, 2024

The Experiential Marketing Summit turns 22 this year. EMS is the ultimate three-day conversation for event and trade show marketers. The Best Teachers in the Business EMS is the only (and we mean only ) industry conference taught exclusively by the Fortune 1000 marketers doing the work. Read on and register today. #22.

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EventMB

OCTOBER 23, 2018

It’s all about the experience these days: attendee experience, speaker experience, user experience, and especially experiential marketing. In this article, we’ll dive deep into what experiential marketing is, how to best use brand activations for greatest effect, ways to incorporate activations […].

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EventMB

OCTOBER 4, 2018

This is a sponsored post written by Kaitlyn Tatulli, Marketing Assistant at Aventri. Arguably, one of the hottest job areas today in the meetings and event industry is experiential marketing. Over the last few years, meeting and event companies have begun to focus on experiential marketing campaigns […].

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Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. Empathy is a skillset. ” -Miri Rodriguez, Microsoft.

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Marketing Food and Beverage Sponsorships Tech 124

Tigris Events

FEBRUARY 3, 2024

[…] The post How to Leverage Experiential Marketing to Elevate Your Brand Presence appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

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Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. Agency: G7 Entertainment Marketing) The National Parks were among artists who performed at the White Claw Shore House.

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EventMB

AUGUST 1, 2017

What are the key components of a successful experiential marketing campaign and how can event planners use live brand marketing to its full advantage without it costing the earth? Experiential marketing is live event marketing that engages an audience with a brand like nothing else.

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Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

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Marketing Social Media Retail Advertising 167

EventMB

DECEMBER 6, 2017

Experiential is one of the hottest trends in marketing right now. Brands are shifting more marketing dollars away from traditional advertising into experiential marketing and agencies are adapting to this paradigm shift. What can eventprofs do to stay at the front of the experiential bandwagon?

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. And there are more evolutions like this taking place at schools across the country.

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Event Marketer

JUNE 14, 2023

The energy was sky-high and the dance moves were strong at the 21st annual Experiential Marketing Summit, held in Las Vegas, May 9-11. More than 1,000 industry insiders gathered for a three-day dialogue on the state of experiential and fostering professional and personal growth.

2023 52

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Tigris Events

DECEMBER 13, 2023

[…] The post Crafting Immersive Experiences: Your Post-Pandemic Guide to Experiential Marketing appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

Marketing 52

Marketing Event Planning Events 52

Event Farm

JUNE 5, 2017

From the rise of inbound marketing to the advent of account-based tactics , organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers. Interactive and experiential marketing cuts through the noise.

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Tigris Events

JULY 22, 2022

[…]. The post Experiential Alcohol Marketing: 5 Creative Campaigns That Upped the Ante appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

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Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.

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2023 Marketing Sustainability Event Marketing 70

ePly

JUNE 28, 2022

Experiential marketing (or branded experiences) is an engaging way for audiences to physically immerse themselves in a brand instead of simply purchasing the brand’s product or service. The post Inspiring Examples of Experiential Marketing appeared first on A2Z Events. Do you have their email for future engagement?

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Marketing Retail Social Media Advertising 62

Tigris Events

OCTOBER 27, 2023

[…] The post Measuring the Impact: How to Quantify Success in Experiential Marketing appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

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Event Industry News

FEBRUARY 21, 2024

Event Industry News (EIN), a leading source of information and insights for the events industry, is excited to announce a strategic partnership with the Experiential Marketing Measurement Coalition (EMMC), a non-profit association dedicated to advancing measurement standards, tools, and benchmarks within the event industry.

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Event Smart

JANUARY 26, 2023

Experiential marketing is one of the most effective strategies to connect and interact with consumers. Traditional marketing campaigns are losing their efficacy in gaining customers.

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Event Farm

SEPTEMBER 12, 2017

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials." Hosting just any event isn't enough.

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Event Marketer

MAY 10, 2021

But as vaccinations continue to roll out and consumers become more comfortable with the idea of in-person shopping, savvy brands are embracing experiential retail as a way to entice customers back into their footprints, and increase dwell time once they arrive. Dick’s also rolled out experiential elements within its existing stores.

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Event Farm

FEBRUARY 13, 2017

With the advent and ubiquity of social networks, search engines, and smartphones, the past decade has seen a major shift in marketing strategy. A marketer’s job is no longer to shout a message about a product at consumers, but to cater to consumers and provide them with any information they may need. Brands as relationships.

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Tigris Events

MARCH 31, 2023

[…] The post Things to Consider When Hiring an Experiential Marketing Agency appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

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Marketing Event Planning Events 52

Event Marketer

JULY 5, 2021

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. We’re talking, of course, about the 19th annual Experiential Marketing Summit. Experiential powerhouse SAP pivoted like the rest of them. ROCKING IT AT RED ROCKS. TAKING A PAGE FROM BROADCAST.

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Event Marketer

OCTOBER 11, 2021

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. Cautious optimism. A new lease on data.

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Marketing 2021 Global Events Technology 85

InGo

MARCH 10, 2022

As we look ahead to the rest of 2022, one thing savvy event marketers know is that audiences want more from events. Enter experiential marketing. This marketing strategy gives brands the opportunity to fully immerse and connect their audience with their products or services (think pop-up events). Keep reading!

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Stova

MARCH 17, 2023

The Definitive Guide to Experiential Marketing This guide will walk you through the offline buyer’s journey and give you the information you need to reinvent your experiential marketing strategies. Why is Experiential Marketing so Effective?

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Marketing 2023 Advertising Technology 40

Event Farm

OCTOBER 24, 2017

Businesses and organizations will, of course, always run experiential and event marketing campaigns in order to reach larger goals that drive business results. Here are the MoIC takeaways I found most compelling for marketers: Appeal to people's emotions first. The Museum of Ice Cream isn't about ice cream. I love Disneyland.

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Oveit

FEBRUARY 21, 2018

.“…Involve me and I learn”, Benjamin Franklin’s quote can be adapted to the experiential marketing scene. This is why I think that more and more event planners should be prepared to host experiential marketing events. Or to include experiential marketing campaigns as part of their existing events.

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