IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.

2024 195

2024 Event Marketing Marketing Sustainability 195

Eventmobi

AUGUST 15, 2019

If a picture is worth a thousand words, then a video is worth at least a million. There’s no denying the immense benefit of utilizing video at an event. Make that video at your event live , and you’ve just increased those benefits tenfold. . How to use live video at your event . Streaming software.

Event Marketing 150

Event Marketing Marketing Social Media Events 150

EventMB

OCTOBER 5, 2023

Skift Take: In this video from the Skift Meetings Forum 2023, we hear from senior vice president of convention sales and strategies at New Orleans & Company, Stephanie Turner, and chief commercial officer of the New Orleans Ernest N. New Orleans & Company Read the Complete Story On Skift Meetings

Sustainability 170

Sustainability Meetings 2023 Marketing 170

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Eventmobi

FEBRUARY 25, 2019

*This is the second part of a video marketing series written by guest blogger, Kristen McCabe, from G2 Crowd. G2 Crowd is the leading website for online business software and service reviews, where EventMobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Finding a video sponsor.

Marketing 150

Marketing Social Media Speakers Event Marketing 150

MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. One reason for this: About half of viewers will tune in for the entirety of such a video.

Event Marketing 97

Event Marketing Marketing Trade Shows Social Media 97

Marketo Events

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Create event videos that drive buzz.

Event Marketing 167

Event Marketing Marketing Social Media Advertising 167

Event Marketer

JUNE 14, 2023

The energy was sky-high and the dance moves were strong at the 21st annual Experiential Marketing Summit, held in Las Vegas, May 9-11. The post Video Recap: Experiential Marketing Summit 2023 appeared first on Event Marketer.

2023 52

2023 Marketing Event Marketing Events 52

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

Marketing 105

Marketing Social Media Advertising B2B 105

The Castle Group

OCTOBER 5, 2023

Why are events a great marketing tool? Events are a great marketing tool that not a lot of people think about because you have a captive audience. It could be a one-day event, a three-day event, an executive summit. So you have all the time leading up to the event itself to engage with that audience.

Marketing 52

Marketing Education Events Event Marketing 52

EventMB

OCTOBER 6, 2023

Skift Take: In this video from the Skift Meetings Forum 2023, we hear from Lorne Edwards, chief sales officer for Visit Phoenix, about the evolving role of destination marketing organizations (DMOs) in connecting growth industry sectors and research expertise to event organizers, in turn uplifting the local community and driving global innovation.

Meetings 109

Meetings 2023 Marketing Events 109

MeetingsNet

JULY 21, 2023

Bloggers and marketers have been using artificial intelligence to create brief videos from text, still images, and moving graphics. led video editing of speakers’ presentations can help event hosts generate robust social-media content as the meeting is happening. In addition to videos, speakers can receive other A.I.-generated

Social Media 98

Social Media Speakers Marketing Conference 98

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Marketing 147

Marketing Social Media Event Marketing Events 147

Planning Pod

APRIL 11, 2024

Online directories often provide a cost-effective – and generally effective – marketing opportunity for venue and event businesses. Here’s a quick list of online directories worth considering when it comes to listing your venue and event business and services. Yelp : This one might surprise you!

Venues 88

Venues Marketing Fashion Advertising 88

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” Here are some best practices for driving audience attendance in digital events.

Event Marketing 68

Event Marketing Marketing Social Media Advertising 68

SpotMe Blog

MARCH 23, 2022

Just about every major American company has relied on video conferencing platforms to maintain business functions during the pandemic. In fact, a recent study has shown that 75% of employees depend on video conferencing technology for remote work. 7 Video Conferencing Technology Trends to Look Out for in 2022.

2022 130

2022 Technology 2021 Conference 130

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Companies who sponsored your last event.

Marketing 195

Marketing Sponsorships Speakers Events 195

Attendease

FEBRUARY 29, 2024

You’re a few months away from what you hope to be a show-stopping event for your association’s members. While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. IT Specialist.

Sustainability 381

Sustainability Social Media Sponsorships Management 381

Attendease

AUGUST 30, 2023

To increase awareness of your events and boost ticket sales , businesses should consider investing their time and effort into social media event promotion and marketing. When you plan ahead and develop a cohesive strategy, you can really unlock the full marketing potential of social media. Come up with an event hashtag.

Social Media 382

Social Media Marketing Events Venues 382

Picatic by Eventbrite

MARCH 9, 2021

The short video based social media phenomenon, TikTok, has grown exponentially over the last year. It boasts 100 million active users in the U.S. and hundreds of millions more across the globe, and businesses are waking up to its potential.

Marketing 307

Marketing Social Media Events 307

EventMB

MAY 1, 2017

In this new video, we talk about the major mistakes people are making when it comes to event marketing. A well thought out marketing campaign is essential to being able to sell tickets and engage with your audience before, during and after your event. What are the most common marketing mistakes event planners make?

Marketing 99

Marketing Event Marketing Events 99

Guidebook

MARCH 6, 2024

Congratulations if you just hosted your event or are about to host it! However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Events are rarely a one-time done-and-dusted affair. What is Post-Event Marketing? Why is it Important?

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. AI tools are best used as a brainstorming buddy.

Event Marketing 134

Event Marketing Marketing Social Media Events 134

Eventmobi

MAY 29, 2018

Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their event technology to engage and connect with their audiences, specifically when it comes to event app adoption. Event App Adoption. The Event App Promotional Video.

Event Apps 186

Event Apps Advertising Events Marketing 186

EventMB

AUGUST 6, 2018

Marketing your event is becoming increasingly more difficult. How can you increase registrations and ensure that your next event is a hit? Here are 5 Event Marketing tactics to help you succeed. The post Event Marketing: 5 Tactics to Sell Out [Video] by Julius Solaris appeared first on [link]. . […].

Event Marketing 79

Event Marketing Marketing Technology Event Management 79

Opus Agency

MAY 17, 2023

How Can Event Marketers Leverage Short-Form Video to Maximize Event Registration and Boost Attendance?

Event Marketing 105

Event Marketing Marketing Events 105

EventMB

NOVEMBER 23, 2017

This video offers 3 hacks you can use to better engage and enhance your events using social media. abovethefold## Savvy event planners know they have to stay on top of social media, but which tools are worth the time and energy to invest in? Which ones are worth the effort and truly the MUST HAVES […].

Social Media 109

Social Media Event Marketing Marketing Events 109

Planning Pod

MAY 12, 2020

Even before COVID-19, virtual events were a hot topic in the events industry because they offer the ability to reach a wider audience, save money on venue space and travel expenses and offer an overall logistically simpler experience. So let’s take a look at our picks for the best types of events for going virtual!

Trade Shows 166

Trade Shows Social Media Education Events 166

Eventmobi

MAY 1, 2024

Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Looking for guidance in choosing your association’s event technology provider?

Event Technology 394

Event Technology Technology Event Tech Tech 394

Special Events

MARCH 23, 2023

Wedding planner Shaun Gray discusses the importance of short form video in marketing your business

Marketing 105

Marketing Events 105

TicketBud

JANUARY 23, 2023

Social media marketing is vital for today’s events. Event marketing needs a good social promotion strategy for both paid advertising and shared content. Ensure you know how to capitalize on the social media marketing strategies available for your event. 91% of users watch videos weekly.

Social Media 78

Social Media Marketing Advertising Events 78

Planning Pod

APRIL 2, 2024

A/B testing, or split testing, is a cornerstone of data-driven marketing for any growing business. It allows you to compare two versions of a marketing asset and see which performs better. For busy event professionals, A/B testing is easy to overlook. It takes time, intentionality, and effort. Are you prioritizing lead volume?

Marketing 78

Marketing Events Management Event Marketing 78

Event Industry News

AUGUST 22, 2023

GLO are a specialist conference video production and live-streaming company. Operating throughout the UK and internationally, they record conferences, produce hybrid events, create highlights films with fast-turnaround onsite edits as well as event videos for social media. link] Contact Details: arran@glo.live[link]

Social Media 52

Social Media Conference Events Event Design 52

Event Marketer

AUGUST 22, 2022

Join us for a video tour through the top brand activations that took place outside the convention center, from FX to Apple TV+ to Paramount. The post Take Our Video Tour of Brand Activations at Comic-Con 2022 appeared first on Event Marketer. And we weren’t disappointed.

2022 117

2022 Event Marketing Marketing Events 117

EventMB

APRIL 5, 2017

Join us for this free webinar to learn how to use video to drive event awareness and boost attendance. Video has become one of the most powerful and effective storytelling, and digital marketing tools of our time.

Event Marketing 98

Event Marketing Marketing Events 98

Event Marketer

OCTOBER 31, 2022

Prime Video pulled out all the stops to boost awareness of its futuristic original series “The Peripheral” among sci-fi and fantasy fans at New York Comic Con, Oct. More Influencer Event Strategies: Benefit Cosmetics Shares 10 Tips for a Lucrative Influencer Event. More Scenes From the Event: Photo credit: Luis Ruiz.

Fashion 97

Fashion Speakers Events Marketing 97