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Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

They say everything’s bigger in Texas, and to celebrate the 90 th anniversary of the Houston Livestock Show and Rodeo—and its 30 th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation.

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Fans Huddle Around AT&T’s 5G Helmet at the CFP National Championship in Houston

Event Marketer

Sabina Ahmed, AVP-Sponsorships and Experiential, AT&T As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade, AT&T is consistently hunting for new ways to elevate the fan experience through its technology. Across activations at Houston’s George R.

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The Brief: Denim Cafés and First Class for Dogs

Event Marketer

Agency: Moment Factory) More From the Brief: The Brief: ‘Smackable’ Billboards and Subterranean Cooking The Brief: Cash Showers and ‘F*d Up’ Sponsorships The post The Brief: Denim Cafés and First Class for Dogs appeared first on Event Marketer. No hang-ups here. That’s a program with heart.

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Five Ways P&G Maximizes its Long-running Presence at Essence Festival

Event Marketer

But with a 15-year run and reputation as a fan-favorite at the event comes the challenge of raising the bar and evolving the message in a way that translates into a meaningful physical experience that can accommodate thousands of consumers walking through. 1 Black culture event,” she says. A presence that is “felt.”. “We

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Yahoo Sports Scores at NBA Crossover with a High-tech Retrospective

Event Marketer

The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star.

Sports 101
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Eventbase booming with return to live events

Event Industry News

After enduring the shutdown of the events industry through COVID, Eventbase is enjoying a resurgence as customers flock back to hosting in-person events. . Revenues have more than doubled in the past six months and we’ve been hiring rapidly to keep up with demand for our industry-leading mobile event apps.

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Eventbase booming with return to live events

Event Industry News

After enduring the shutdown of the events industry through COVID, Eventbase is enjoying a resurgence as customers flock back to hosting in-person events. . Revenues have more than doubled in the past six months and we’ve been hiring rapidly to keep up with demand for our industry-leading mobile event apps.