Events Houston Marketing Sustainability 
Event Marketer
APRIL 11, 2022
The Ice House activation was designed to be shareable, sustainable and flexible. Throughout the Houston event, Coke rose to the occasion with shareable moments, games, music and a selection of classic, new and exclusive products. Influencers seeded throughout the event also helped drum up buzz for the activation on social.
Event Marketer
APRIL 15, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. The brand also worked with Revision Goods to produce 1,500 denim coffee sleeves using American Eagle reclaimed denim—a sustainability play that Gen Z surely took note of. No hang-ups here.
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Event Marketer
APRIL 24, 2023
With similar footprints at both events, the brands tapped into college basketball fans’ penchant for rivalry with activations that, in between sips of free samples, invited them to duke it out with interactive hoops challenges. Adding to the Texas vibe were design elements, like a state flag covering the dj booth.
Smart Meetings
JANUARY 21, 2022
Most recently, she was vice president of partnerships at Solus Sustainable Hydration and before that, was director of global sales at Canyon Ranch, a hospitality brand with several resort locations across the U.S. Bukhari is now director of guest relations at Blossom Hotel Houston. Tasir Bukhari. Debra Zabloudil, FACHE.
Smart Meetings
JANUARY 11, 2024
Another Kind of Intelligence The overarching topic, however, was the impact of Generative AI on events. Behind the Scenes The Sodexo team at San Diego Convention Center worked out of two flexible kitchens to sustainably feed 4,000 people at buffets set up in The District. The biggest growth opportunities in his mind are international.
SmartMeetings
OCTOBER 1, 2020
When the lights went dark on the more than $1 trillion meetings and events industry in March, the call to shelter in place dimmed prospects not only for 26 million people whose jobs are directly or indirectly connected to bringing people together, but also for the 1.5 The stakes are high. billion globally who attend meetings and $2.5
PCMA Convene
DECEMBER 1, 2017
In September, with Houston barely dried out, Category 5 Hurricane Irma and Category 4 Hurricane Maria hit Puerto Rico back-to- back — with Maria leaving up to 95 percent of the island without electricity for weeks or longer. Despite the devastation, PRCC didn’t sustain any major damage, making it a main hub for relief efforts. .
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