Planning Pod

JULY 7, 2022

When I set out to write this blog post on event tech, my mind was living in the “during” phase of the event life cycle. Think virtual event spaces, live streaming, virtual reality…all of which are obvious hot topics and play a huge role in the direction of the events industry. Projection mapping.

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Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Companies show up playing to win with many impressive exhibit experiences.

Trade Shows 84

Trade Shows Healthcare Sustainability Sponsorships 84

Expo Pass

JANUARY 25, 2023

Event planning conferences are THE place to learn from influential people. They’re also an opportunity to get up-to-date on the latest trends or news! The annual Event Planner EXPO conference in NYC hosts a wide variety of guest speakers – with past lineups including Martha Stewart, Daymond John, and Mel Robbins.

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2023 Event Planning Conference Trade Shows 136

Eventsforce

DECEMBER 12, 2019

Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Related reading: How to Choose the Right Influencers for Your Event Marketing Activities.

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Social Media 2020 Tech Transportation 87

SmartMeetings

JANUARY 5, 2021

Cisco’s announcement in November that it was buying the virtual interaction company Slido may have been a foreshadowing of event tech mergers to come in 2021 according to event tech experts. The two had partnered in years past on an event management product and the merger was billed as an end-to-end solution.

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Event Industry News

OCTOBER 31, 2018

The Indoor Lab has officially unveiled its company and flagship solution, EventAnalyzer, featuring its Brokered Connection engine, which provides a new suite of services designed to generate stronger leads, make better connections between exhibitors and attendees and ultimately drive ROI for everyone across the trade show and event ecosystem.

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Trade Shows Retail 2018 Event Tech 50

Event Marketer

FEBRUARY 23, 2024

Trade show attendees want to make the most of in-person learning with hands-on demos and activities, something that they can’t get from pre-recorded video demos and online learning materials, according to a Freeman Trends Report Q1 2024. How does this translate to demos on the show floor? Are touchscreens going away?

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Trade Shows 2024 2023 Technology 55

e2m.live

FEBRUARY 4, 2019

According to Adobe’s ‘8th Annual Digital Trend’ report, 31% of enterprises said that AI is very much on their agenda, for the next 1 year. The global event management software market was valued at $6.4 In less than ten years, the event tech market will nearly double. Artificial Intelligence at Events.

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Event Tech Tech 2019 Social Media 72

Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. Source: Volvo. Source: MC2.

Corporate Events 76

Corporate Events Event Marketing Marketing Trade Shows 76

Event Marketer

DECEMBER 12, 2023

At Shutterstock, she oversees the execution of all the brand’s events in the U.S. and in Europe, and is responsible for determining which trade shows the brand should participate in annually based on show demographics and how they match up against key corporate objectives. I really love the immersive tech that’s out now.

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Trade Shows 2024 2023 Marketing 52

Eventsforce

MARCH 11, 2021

Want the lowdown on all things event tech? In this month’s round-up of top event tech stories, we look at the hype behind Clubhouse – the chat-based social media platform that’s been taking the industry by storm. And event marketers are watching it closely. In your inbox, every week. .

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Tech Social Media Wireless Event Tech 92

Meeting Tomorrow

FEBRUARY 19, 2019

Tracking event industry trends is a favorite activity here at Meeting Tomorrow. After sifting through all the noise, we wanted to highlight three trends that you should expect to see on the rise this year, and one surprising trend that might be on the decline. Rising: AR/VR at events. Final thought.

2019 57

2019 Event Tech Tech Food and Beverage 57

Eventsforce

MARCH 26, 2019

In the long run, the company wants the camera functionality to automatically detect what events are happening in certain places and suggest trending event hashtags as a means to organise images and videos into feeds for people who are following that event. Event Marketer: The Dos and Don’ts of AR in EventTech.

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Event Marketer

JANUARY 25, 2024

Brands are clearly seeing the value of being off the show floor, having the full attention of their audience and enjoying way above-average dwell times. This is a trend to watch at CES and in experiential in general.” As far as AI tech goes Rabbit R1 and MultiOn are groundbreaking. They are only going to get bigger.

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2024 Trade Shows Tech 2023 91

Social Tables

AUGUST 4, 2017

The inspiration for your events can come from just about anywhere: event planning magazines, colleagues, other events, or social media. By weaving in relevant, current trends, you’ll be able to gain an edge in the market over competitors. Want event planning magazine content digitally? Event Marketer.

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Event Marketer

MARCH 30, 2023

Lighting above threw off soft hues from the Heritage Color collection, while LED walls, gold accents and botanical touches all pointed to the booth’s main themes—heritage, sustainability, trends and technology. Throughout the booth, the team incorporated products from the Kohler vault, like a clawfoot bathtub from the 1930s. smart toilet.

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Trade Shows 2023 Sustainability Hospitality 72

Event Marketer

MARCH 15, 2024

Both of those are true—sometimes—but as companies of all sizes adopt the 2050 net zero climate goals to cut greenhouse gas emissions, they’re starting to take real steps across their events and exhibits. Cue in several wide-reaching initiatives and credible action on the show floor. 30 to Feb. Decarbonization? Circular economy?

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Trade Shows Sustainability 2024 Transportation 90

Event Industry News

JANUARY 22, 2019

By Tom Pick, a digital marketing consultant with event management platform developer G2Planet. When you ask more than two dozen top events industry professionals for their insights on technology trends, the answers (no surprise) are fascinating. The biggest event tech trend is”augmented reality.

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Event Technology Technology 2019 Consulting 111

Event Marketer

MARCH 7, 2024

Dubbed the largest annual light construction trade show in the world, IBS grew 12 percent this year, with attendance at the highest level since 2009, according to the National Association of Home Builders (NAHB), which owns the show. Partner: ImpactXM Send your exhibit stories to Anna Huddleston, ahuddleston@accessintel.com.

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2024 Trade Shows 2009 Banking 110

Event Industry News

MAY 3, 2019

When you ask more than two dozen top events industry professionals for their insights on technology trends, the answers (no surprise) are fascinating. At the highest level, what comes trough from the responses is the unique, at times even uneasy, relationship of technology to live events, in comparison to other forms of communication.

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Event Technology Technology 2019 Consulting 111

Eventsforce

JUNE 12, 2019

In this month’s round up of top event tech stories, we look at what impact the EU GDPR has had on the events industry – one year after coming into effect. Have a look at the top event tech stories you don’t want to miss: Special Events: Most Event Planners Still Struggling with GDPR, Study Shows.

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Tech Contracts Social Media Event Tech 82

Hubilo Blog

APRIL 18, 2019

With the ever-growing dynamic event industry we work with, it becomes a need to keep up with the trends, to highlight the success stories and achievements of event professionals. Let’s hear a version from a renowned event marketing influencer?—? Event marketing should not be in a silo. Nick Borelli.

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Event Marketing Marketing Social Media Trade Shows 83

Socio Events

JANUARY 26, 2023

In this article, we will explore some examples of in-person events , provide tips and tricks for planning and running them, and share best practices for making the most of your event. From in-person event types to choosing the right event tech, we’ll cover everything you need to know to make your in-person event a success.

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Event Marketer

JANUARY 16, 2024

This theme park-style activation “flew” attendees along the entire high-tech supply chain, through farms with strawberries you could smell to next-gen distribution centers all the way to the produce section of the store to be delivered by a drone just in time for a birthday celebration. Take attendees on a 4D ride!

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2024 Retail Travel Tech 94

Event Marketer

JUNE 30, 2023

The demand has since softened in some sectors, leading to excess inventories, and the OR organizers saw this as an opportunity to evolve several aspects of the show and open up new avenues to deliver value. The post Outdoor Retailer Summer’s Redesigned Show Floor Encourages Community and Connection appeared first on Event Marketer.

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Retail Trade Shows 2023 Sustainability 68

Event Marketer

NOVEMBER 28, 2023

–Amy Hills, VP-Product Marketing, Mastercard To connect with the demanding fintech audience at the recent Money 20/20, Mastercard had to capture attention in a space filled with highly engaging activations. Mastercard’s tech-powered booth experience was designed to demonstrate how the brand drives innovation—and business.

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2023 Education Tech Marketing 101

Event Marketer

OCTOBER 11, 2023

Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. The post Field Report: Steal-Worthy Activation Ideas from Vision Expo West 2023 appeared first on Event Marketer.

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2023 Trade Shows Fashion Insurance 86

Event Marketer

JANUARY 3, 2023

The evidence that audiences are more judicious than ever about which events they’re willing to commit their time to in a post-pandemic world is overwhelming. Because as Intel’s events program manager, Victor Torregroza, puts it, “If you’re going to leave your house, your family, your kids, your job, it’s got to check all the boxes.”.

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Hospitality 2022 Trade Shows Tech 75

Event Marketer

JANUARY 25, 2024

” –Emma Rathe, Head of Event Marketing, Reddit How do you translate business messaging to a playful, children’s museum-like experience? Insert the orange key, and insights about different marketing solutions implemented by actual brands put it all into context. That’s what makes it special.” Ask Reddit.

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2024 Advertising Event Marketing Marketing 91

Hubilo Blog

NOVEMBER 2, 2018

The month was did not just revolved around one particular topic of discussion or popularity but covered varied topics like The upcoming event trends in 2019, the role of content in event marketing, promotion and launch of new event technologies by event tech vendors, event influencer strategy and so on.

Trade Shows 86

Trade Shows Social Media Tourism Corporate Events 86

Hubilo Blog

FEBRUARY 24, 2022

Nevertheless, attending relevant industry events is crucial; they’re how you stay ahead of the curve and they provide the unique opportunity for you to grow in multiple ways all at once, including: . to learn from industry leaders about emerging trends and changing audience expectations. The event will host 300+ exhibitors.

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2022 Conference B2C Event Tech 52

Event Marketer

FEBRUARY 21, 2024

A staple of European trade shows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” Coffee is hot right now,” says Tracy Stuckrath, a food & beverage expert and founder of Thrive Meetings and Events. Frothy brand logos? Signature flavors?

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Trade Shows Food and Beverage 2024 Contracts 65

Planning Pod

OCTOBER 4, 2023

Event technology has become a powerful tool for event planners, offering wide-ranging solutions to elevate any event experience with a wow-worthy impact. From augmented reality to AI-powered chatbots and event management platforms, recent advancements in event tech are taking the events industry by storm.

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Event Technology Technology Social Media Tech 88

SpotMe Blog

JULY 28, 2023

of event professionals agree that using technology to improve the attendee experience is a trend with staying power”. And it’s not a trend worth missing. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

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Hubilo Blog

JULY 9, 2018

Browsing the event industry news articles, I recently came across numerous technological trends being followed in the industry. A lot has changed in the recent past with the inception of tech in the events industry. Event Management Software is an all-in-one solution to all the tech requirements of an event.

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Event Management Management Trade Shows Tech 77

Event Leadership Institute

MAY 26, 2021

Sponsorship models have to look completely different for virtual and hybrid events. Kathryn Frankson, Informa’s director of event marketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages. Insights from an Industry Leader – Hybrid Events: Design & Execution.

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Trade Shows Sponsorships Travel Corporate Events 98

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Event Marketing Marketing Social Media Consulting 195