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17 Event Marketing Strategies to Boost Engagement & Drive Sales

Eventmobi

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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What is event marketing?

Event Farm

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

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Event Tech and the Life Cycle of Events

Planning Pod

When I set out to write this blog post on event tech, my mind was living in the “during” phase of the event life cycle. Think virtual event spaces, live streaming, virtual reality…all of which are obvious hot topics and play a huge role in the direction of the events industry. Projection mapping.

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10 Event Tech Trends for 2018

Hubilo Blog

With the technology industry at its peak, 2018 has also seen a lot of updates in event tech trends that have gained widespread acceptance and are expected to last and grow further in the coming years. Here are some of these trends that are literally ruling event tech world this year. Event gamification.

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How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

And would you feel as confident in your ability to track the event’s performance? Event marketing campaigns are much more complex than most online campaigns, and event marketing technology is relatively new compared to other martech solutions. That’s understandable—events are complex and difficult to measure.

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4 Things Event Marketers Need to Know When Planning Hybrid Events for 2021 and Beyond

SmartMeetings

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

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How to Create a COVID-era Event Marketing Plan

SmartMeetings

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan. Here’s an effective eight-step approach to creating a marketing plan for your event.