Event Industry News

NOVEMBER 29, 2023

Sessionboard has announced a major update to its quickly growing speaker and content management platform, calling it Speaker CRM.

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Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. And would you feel as confident in your ability to track the event’s performance?

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Marketing Event Marketing Event Tech Tech 226

Plan Your Meetings

AUGUST 7, 2018

Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the value of their events. Here are some strategies and tips you can use to drive attendance and ensure your organization continues allocating dollars towards events during tough times. Build pre-event marketing strategy.

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SmartMeetings

JUNE 29, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan.

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Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

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Event Industry News

APRIL 11, 2023

The Speakers Agency has announced the appointment of Holly Kerley as its new Managing Director. Kerley has taken over the position from Sylvia Tidy-Harris who has decided to hand over the reins and focus on her other business – Tidy Management – 22 years after founding the business.

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Attendease

JUNE 20, 2023

From coming up with a theme, to securing standout keynote speakers and handling the budget and more… you’re practically a superhero! But let’s face it, even superheroes need a sidekick like a good corporate event technology. Picture this: an event management tool that’s not only super powerful, but also easy to use.

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Attendease

MARCH 20, 2019

Organizing one event is no minor feat, but what if you're managing multiple events? To ensure each event is executed smoothly, you need an event management platform to simplify everything from scheduling and marketing to registration and measuring attendee experience. Scheduling multi-sessions.

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Event Management Management Speakers Marketing 284

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin! Greed: “2 for 1 tickets.

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IMG

MAY 22, 2023

On behalf of our entire team at EventUp podcast and Innovate Marketing Group, we want to thank the community for two years of shared stories and amazing conversations. W e want to thank our fantastic lineup of podcast speakers during these first 2 years of life.

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SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

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Eventmobi

AUGUST 16, 2018

G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy. If we can’t deliver on speakers, we’re not doing our job right.”.

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Speakers B2B Airlines Event Apps 186

Nunify

JANUARY 4, 2022

Virtual events continue to deliver better ROI, Higher lead generation and Better content. Virtual events are now a value creator to your marketing & top-of-the-line. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Forrester , 2021 ).

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Picatic by Eventbrite

MAY 23, 2018

Would you like a keynote speaker that is engaging, inspirational and entertaining, while being knowledgeable in their field and relevant to your audience? What event manager doesn’t right? There are many things to consider when looking for a speaker for your next event.

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Eventsforce

FEBRUARY 18, 2020

As well as encouraging them to sign up, successful event promotion can also drive people to share their experiences more and come back year after year. You can create interest around your event by developing sneak previews of what will be on offer. Related reading: 3 Content Marketing Tips for Event Planners.

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Eventory

APRIL 5, 2018

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized. The most engaging event marketing campaigns.

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Eventscase Blog

MARCH 6, 2024

GMT, Eventscase held a webinar on artificial intelligence (AI) and how it relates to event management. The session featured insightful discussions led by María Pérez and guest speaker Fátima Barbero. María Pérez, Head of Project Management at Eventscase, was then introduced to the stage. On 5 March, at 10 a.m.

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Event Management Management Education Global Events 98

Planning Pod

JUNE 23, 2023

Fortunately, with the right artificial intelligence and event automation tools, you can transform your workflow, boost your event marketing strategy, and generate event planning campaigns more efficiently—all while creating an outstanding experience for event attendees.

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GEVME

JANUARY 18, 2019

To run an event successfully, you need to prepare a good event program and an event speaker’s agenda—a schedule or protocol for speakers about what they will say and how they will act on the stage, etc. Reasons to create an agenda for event speakers. Limit the number of event participants.

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Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

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CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Think of all your speakers. Mobilize your speakers as event marketing partners.

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SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

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Attendease

FEBRUARY 20, 2024

Prioritize strategic planning and execution Once you’ve defined clear objectives, the next step is developing an in-depth event strategy and plan that aligns with organizational goals. This includes considering your internal resources (budget, stakeholders, event management software) and external resources (sponsors, vendors, partners).

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Corporate Events Food and Beverage Social Media Event Management 195

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. Planning Two Different Event Experiences.

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IMG

AUGUST 31, 2022

EventUp formed out of our desire to help others gain insight into the current happenings within the events industry , but it truly blossomed into having guests from a multitude of industries such as events, public relations, marketing, tech, and entertainment. Arnett, CEO and COO, Wicked Bionic Andrea Hoffer, CEO, AHA!

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Banking Consulting Entertainment Speakers 150

Eventmobi

SEPTEMBER 8, 2023

That’s because the most effective websites for events aren’t just online brochures. Instead, they act as virtual handshakes that welcome attendees, sponsors, and speakers, leaving them eager to experience the real deal. But here’s the thing: The best event websites are more than just informational resources!

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Eventmobi

JANUARY 23, 2023

So, ensuring you have the right event registration strategies in place is crucial to driving excitement and sign-ups. As an event planner, you’ll know this all too well. There are a lot of moving parts to keep on track—everything from marketing and promotion, ticketing and payments, to data collection.

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Speakers Social Media Hotels Banking 195

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet. Click To Tweet.

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2018 Event Marketing Marketing Social Media 109

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. Kerry Lamont, manager-shows and events at Bombardier told EM.

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SmartMeetings

MARCH 23, 2020

Why was Corporate Event Marketing Association (CEMA) created? We have more than 675 active members, who are a unique combination of senior-level event marketers, CMOs, VPs of events, experiential marketers and the suppliers that support them. Title : President and CEO. Organization : CEMAce.

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SpotMe Blog

APRIL 28, 2022

To ensure a smooth event is achieved, companies can’t just hope and pray for things to go right, they need certainty. With the landscape of future events changing rapidly, hybrid event management companies are ensuring organizations keep pace with innovative designs and futuristic event strategies.

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2022 Event Management Management Social Media 147

InGo

APRIL 26, 2022

While hybrid events can be a game changer for your event strategy, they can be challenging to pull off well. Managing the logistics of a hybrid event can be more daunting than just a virtual or in-person event and you’ll want to adjust your marketing strategy to ensure you reach both audience types and inspire them to register.

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InGo

APRIL 26, 2022

While hybrid events can be a game changer for your event strategy, they can be challenging to pull off well. Managing the logistics of a hybrid event can be more daunting than just a virtual or in-person event and you’ll want to adjust your marketing strategy to ensure you reach both audience types and inspire them to register.

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Event Marketing Marketing Speakers Advertising 52

Attendease

NOVEMBER 14, 2023

An optimized, functional and user-friendly event website acts as the centralized online hub for your event. With various digital marketing channels also playing a huge role in face-to-face, hybrid or virtual event promotion today, optimizing your event website for registrations and attendance is crucial.

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ePly

NOVEMBER 22, 2022

As event managers, we know about the ebb and flow of event registration. We get those early birds who call dibs on the event before we begin marketing. Securing the Best Speaker for Your Audience The line-up of speakers can make or break your event. Start the search for speakers early.

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Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? How an Event Technology Stack Enables Enterprise Event Marketing. Advanced reporting for proving event ROI.

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Event Industry News

SEPTEMBER 7, 2023

With more than 12 years’ experience working in the events industry, primarily in tech, Rachel Heller is senior content program manager, events, at Github, the AI-powered developer platform.

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