Planning Pod

APRIL 11, 2024

Online directories often provide a cost-effective – and generally effective – marketing opportunity for venue and event businesses. Here’s a quick list of online directories worth considering when it comes to listing your venue and event business and services.

Venues 88

Venues Marketing Fashion Advertising 88

Event Industry News

MAY 19, 2022

Besides the obvious of having a hot topic and great speakers, here are 4 event marketing tactics that will boost your event attendance: Contents. In other words, get them to take micro-steps first, and they’ll step into your venue. Us planners know this, but we don’t know how to amplify its impact. Reciprocity.

Event Marketing 127

Event Marketing Marketing Speakers Transportation 127

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. It also needs to feel like it’s one cohesive event, not two separate events.

2021 138

2021 Event Marketing Marketing Technology 138

InGo

APRIL 26, 2022

Managing the logistics of a hybrid event can be more daunting than just a virtual or in-person event and you’ll want to adjust your marketing strategy to ensure you reach both audience types and inspire them to register. Empower speakers, sponsors, and attendees to promote the event. Identify your goals.

Event Marketing 52

Event Marketing Marketing Speakers Advertising 52

InGo

APRIL 26, 2022

Managing the logistics of a hybrid event can be more daunting than just a virtual or in-person event and you’ll want to adjust your marketing strategy to ensure you reach both audience types and inspire them to register. Empower speakers, sponsors, and attendees to promote the event. Identify your goals.

Event Marketing 52

Event Marketing Marketing Speakers Advertising 52

Momencio

OCTOBER 3, 2023

Event marketing is rapidly evolving due to technological advancements and changes in customer preferences. Event marketing has shown to be a successful tool for businesses to connect with their audience on a personal level, from its basic origins to today’s dynamic and engaging techniques.

Event Marketing 52

Event Marketing Marketing Social Media Trade Shows 52

SpotMe Blog

JUNE 29, 2022

While hosting in-person conferences and putting out webinars will still be useful, there are several perks unique to the hybrid event format, such as: Increasing your revenue by opening the event up to more people. Providing extra virtual event space if your physical venue is at capacity. appeared first on SpotMe.

Event Marketing 130

Event Marketing Marketing Travel Events 130

GEVME

NOVEMBER 7, 2018

Knowing how to prepare a venue for an event is one of the key points in event planning. Choosing a venue for an event is also one of the first negotiation points as well. The rest of the preparation process will depend on the decision made about the venue. How to find and choose a venue.

Food and Beverage 166

Food and Beverage Venues Transportation Contracts 166

Smart Meetings

FEBRUARY 15, 2022

So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? This is according to a recent study by CMO Council, in collaboration with Cvent, titled “ NextGen Events: Optimized for Outcomes. ”. Fatigue or Value Mismanagement?

Event Marketing 98

Event Marketing Marketing Healthcare 2019 98

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

Skiddle

AUGUST 27, 2021

So you’re thinking of starting a marketing campaign? Luckily we have some tips here on how to come up with a brilliant event marketing strategy. When planning your event you need to ask yourself, who am I looking to reach? When planning your event you need to ask yourself, who am I looking to reach?

Event Marketing 52

Event Marketing Marketing Social Media Advertising 52

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.

2018 109

2018 Event Marketing Marketing Social Media 109

Eventmobi

MAY 19, 2021

A La Carte Sponsorship Model: This approach is commonly used to serve sponsors with specific needs or goals, so flexibility and customization in their event sponsorship package are key . Here is a step-by-step breakdown of how to build a tiered sponsorship model that includes event technology features: Step 1: Create Tier Levels.

Sponsorships 195

Sponsorships Event Apps Social Media Event Tech 195

Eventory

JANUARY 8, 2019

A step-by-step guide to help you set and achieve your event marketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to event marketing.

Event Marketing 67

Event Marketing Marketing Events Financial 67

Eventsforce

FEBRUARY 18, 2020

As well as encouraging them to sign up, successful event promotion can also drive people to share their experiences more and come back year after year. Related reading: 3 Content Marketing Tips for Event Planners. Video is a great tool for marketing events. 5) Get Your Email Marketing Right .

Event Marketing 99

Event Marketing Marketing Social Media Speakers 99

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. What is a Hybrid Event?

Event Marketing 62

Event Marketing Marketing 2022 Social Media 62

Event Farm

SEPTEMBER 12, 2017

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials."

Marketing 219

Marketing Speakers Event Marketing Social Media 219

GEVME

NOVEMBER 7, 2018

Knowing how to prepare a venue for an event is one of the key points in event planning. Choosing a venue for an event is also one of the first negotiation points as well. The rest of the preparation process will depend on the decision made about the venue. How to find and choose a venue.

Food and Beverage 120

Food and Beverage Venues Transportation Contracts 120

Event Marketer

MAY 2, 2024

Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Many brands make short-term marketing decisions that deliver ROI in the moment, she said, but the “secret” is to avoid silos, be consistent and move beyond “quarter-by-quarter” thinking.

2024 106

2024 Marketing Trade Shows Sponsorships 106

Socio Events

FEBRUARY 15, 2023

That said, there’s one class of event promotion that stands out among the rest: pre-event email marketing. With over half the world’s population using email on a daily basis, there’s virtually no better way to reach your target audience, especially when promoting future events. Why, exactly, is email marketing effective?

Marketing 97

Marketing Speakers Event Apps Events 97

ePly

MARCH 18, 2024

More than throwing parties, event planning considers all stages of the event cycle. From conception to post-event marketing, the planner has to be ready for nearly anything. Here, we look at how you can coordinate and manage the elements of how to plan an event. tornado, hurricane, etc.),

Social Media 62

Social Media Transportation Speakers Negotiating 62

Planning Pod

SEPTEMBER 12, 2022

Is it your dream to run a wedding venue perfect for tying the knot? Whatever the reason, starting a wedding venue can be a great choice to shift your career and improve your financial portfolio–but getting an event venue up and running isn’t always easy. Andrea Vallencourt, Owner and Venue Director, Clay Theatre.

Venues 78

Venues Social Media Insurance Advertising 78

Event Geek

MARCH 26, 2018

Between logistics , travel schedules and venue deadlines, there is no shortage of tasks that need attention. But one critical aspect of event marketing can sometimes fall through the cracks in the hustle and bustle: setting up meetings for reps in advance. Planning for an upcoming conference sponsorship or trade show exhibit ?

Event Marketing 60

Event Marketing Marketing Meetings Trade Shows 60

Eventmobi

JANUARY 3, 2019

A La Carte Sponsorship Model: This approach is commonly used to serve sponsors with specific needs or goals, so flexibility and customization in their event sponsorship package are key . Here is a step-by-step breakdown of how to build a tiered sponsorship model that includes event technology features: Step 1: Create Tier Levels.

Sponsorships 256

Sponsorships Event Apps Social Media Events 256

Event Geek

JUNE 13, 2016

If you’re an event marketer, you probably shouted, “Me!” Event marketing is one of the best ways for sales and marketing teams to meet ambitious pipeline and brand goals. Companies need talented event marketers to pull off events that provide great experiences and great event marketing ROI.

Event Marketing 60

Event Marketing Marketing Event Planning Tools Events 60

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. But applying these principles and practices within the event marketing function is often overlooked.

2024 78

2024 Marketing Trade Shows 2025 78

SpotMe Blog

JULY 25, 2021

Best Practices for Promoting Your Hybrid Event. What Are Hybrid Events? A hybrid event is a blend of the traditional in-person event with the online virtual event. Attendees can go to an actual venue for the event, but can also opt to participate online if they are unable to be there in person.

Social Media 279

Social Media 2021 Trade Shows Marketing 279

Expo Pass

MARCH 9, 2023

Aka: content marketing! Content marketing is a fantastic way to attract and engage with an audience. At the end of the day, good content caters to what your market cares about and delivers it to them. While building your content calendar, be strategic about what, when, and how to share announcements. Capture that content.

Social Media 131

Social Media Speakers Advertising Marketing 131

SmartMeetings

MARCH 23, 2020

Why was Corporate Event Marketing Association (CEMA) created? We have more than 675 active members, who are a unique combination of senior-level event marketers, CMOs, VPs of events, experiential marketers and the suppliers that support them. How does CEMA facilitate peer-to-peer knowledge-sharing?

Event Marketing 59

Event Marketing Marketing Education Tech 59

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

Planning Pod

SEPTEMBER 1, 2019

Summary: Understand the seven venue marketing strategies that are critical to successfully promoting your venue. Figuring out how to promote an event / function venue can be a challenge. Others sound like they may be specific to a particular kind of function, event or venue. So glad you asked.

Venues 76

Venues Marketing Social Media Events 76

Hubilo Blog

MARCH 11, 2020

Since these Stories appear right below your bio, they make it easier for people to learn more about your events. If you want to generate more engagement and connect better with your target market, then you do not have to be so shy of showing your face. Let’s say, the venue that you’ll pick.

Event Marketing 52

Event Marketing Marketing Events Social Media 52

SpotMe Blog

JUNE 30, 2023

Here are the most common reasons for which people don’t come to your events: Lack of awareness : If potential attendees don’t know about your event, they can’t come. Use social media, email marketing, and promotional partnerships to spread the word. Create an easy-to-use event website and registration page.

Social Media 130

Social Media Speakers Event Apps Events 130

TicketBud

OCTOBER 5, 2016

First of all, if you’re planning the event and don’t have an event hashtag, then stop what you’re doing right now and create one. The event hashtag will be the core of your event marketing on social media. For the latter, did these people attend your event? Also look at what the sales are coming from?

Event Marketing 60

Event Marketing Marketing Social Media Events 60

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.

Event Planning 133

Event Planning Government Event Management 2014 133

Boomset

FEBRUARY 25, 2020

Once your nonprofit’s fantastic marketing strategy is in place, you can start considering automation software to make the process more effective and efficient. A lot goes into planning a successful event. In particular, software automation has helped organizations better market and manage their events.

Event Marketing 62

Event Marketing Marketing Social Media Events 62

Event Marketer

MAY 30, 2024

Cool-toned blue lighting created an outdoor, backyard feel in the enclosed venue that came alive during “dance mode” moments on the dance floor, pumped up once again by DJs Amira & Kayla, while surrounded by blue fog-filled bubbles. Agency: Mirrored Media.

Social Media 93

Social Media Event Marketing Venues Marketing 93