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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

–John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. team to make sure that we have as much communication visibility as possible.”

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Sports Sponsorship Update, Part 3: What Brands Need to Know About Pickleball

Event Marketer

Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned.

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The Brief: Mechanical Gator Rides and ‘Wonka’s’ Bitter Taste

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover syrup fountains, the “Fyre Festival of kids events” and the inaugural Florida Man Games. Behold: The Florida Man Games. They’re calling these ‘events.’ I’m calling this [expletive] Tuesday afternoon.”

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How Jameson is Rabble-rousing Fans with a ‘Touch Down in Dublin’ Tailgate Tour

Event Marketer

For Jameson, which sponsors a handful of NFL teams, but doesn’t have an official NFL sponsorship deal, the strategy requires finesse. The stunt served as the launch of Jameson’s Touch Down in Ireland campaign, which will also be brought to life with tailgating activations in Tampa Bay, FL, and Las Vegas next month. We kind of found our thing.

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First-time Formula 1 Sponsor Liquid I.V. Talks Miami Grand Prix, Hydration Inspiration

Event Marketer

With the Florida heat reaching 85 degrees, it was essential for race fans to stay hydrated, and sponsor Liquid I.V. The brand also sponsored the event’s selfie cam and posted up billboards around the Miami area. The activation marked the brand’s first sponsorship in the professional racing world. Liquid I.V. had them covered.

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Tales from The Tailgate Tour: Tips for Popping up at College Football Game Day

Event Marketer

No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sports. Now in its 25 th year, The Tailgate Tour , which kicked off Aug.

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Hot Property: Eight Ways to Activate a Night Market

Event Marketer

The event also featured entertainment from 75 performers, spanning djs, musicians, martial arts experts and traditional dance performances. Sponsorship-wise, attendees could grab the mic in karaoke sessions sponsored by Minus 196 and try their hand at Mahjong with influencer group Mahjong Mistress, sponsored by Suntory.