Remove Event Apps Remove Event Management Remove Event Marketing Remove Reference
article thumbnail

How to Measure Event Marketing Performance and ROI

Marketo Events

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Event app engagement.

article thumbnail

What is event marketing?

Event Farm

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Artificial Intelligence in Event Management

Eventscase Blog

This is also the case when it comes to the event management, integrating artificial intelligence (AI) can improve live event management and make the life of an event planner easier. Event Apps and Chatbots Artificial intelligence is transforming the way we do business and how we interact with others.

article thumbnail

How to Measure Event Marketing Performance and ROI

Marketo Events

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Event app engagement.

article thumbnail

The 3 Core Event Management Challenges

Cvent: Event Marketing

There are three core event management challenges confronting enterprises running multiple events, many of which often overlap on the calendar. A multi-event app platform can resolve these issues, bringing expected and unexpected efficiencies into any meeting ecosystem. Managing multiple events.

article thumbnail

Experiential Events: The Most Powerful Marketing Tool

Endless Events

This is great news for event marketers and planners who can plan experiential eventsevents that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.

Marketing 118
article thumbnail

Event Marketing: How Software Automation Changes the Game

Boomset

As a nonprofit, it’s important to understand how marketing automation will help you plan your next event and fit in with the rest of your organization’s strategy. Let’s dive a little deeper into software automation and how your organization can use it to boost your event marketing!