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Are Exhibitors Abandoning Trade Show Lead Retrieval?

Maritz Global Events

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. It throws a wrench in their trade show marketing routine.

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EMS 2024 Kicks off with Interactive Workshops, Pickleball, Ex Awards and Festival Vibes

Event Marketer

The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak, music and laughter, as attendees took part in day one of the Experiential Marketing Summit (EMS) on April 24. I encourage you to borrow from friends in improv and say, ‘Yes, and…’” said Jessica Heasley, group editor and publisher of Event Marketer.

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3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

Here are some useful takeaways from the day’s educational sessions. In addition, MPI conducts a 12-hour online-education marathon featuring three 15-minute sessions per hour; these cover a wide range of job issues for planners as well as career advancement and physical and mental wellness. Everyone has help along the way.

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Event Heroes: How SEMrush is Building a Global Events Brand

Bizzabo

Each month we interview an events professional who is breaking the mold. This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Creating a unified event brand.

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Get Ready for a Human-centered IMEX America 2023

Smart Meetings

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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Your guide to event marketing: Everything you need to know in 2022

Socio Events

But when the big day comes, nobody shows up. A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. To simplify the process, here’s what you need to know about marketing and event promotion.

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5 Event Planning Magazines to Inspire Your Next Event

Social Tables

Meetings and Conventions is a publication for those planning events in associations, corporations, independent planning companies. The digital magazine provides news and research for meetings professionals who depend on new ideas and ongoing education. Want event planning magazine content digitally? Trade Show News Network.