Sat.Feb 16, 2019 - Fri.Feb 22, 2019

Event planning competition analysis


Competitor analysis is an effective way to understand the goals of competing companies, namely by identifying their strengths and weaknesses.

20+ Ways to Use QR Codes at Events


QR codes are one of the most underrated event marketing channels. When used strategically, QR codes enable better engagement at events. They allow attendees to connect, exhibitors to add interactivity to their booths and demonstrations, and speakers to collect leads among so many other use cases.

2019 92

Event Reports: How to Track Success Before and After Your Event

Picatic by Eventbrite

A week after your event goes on sale, no one is buying tickets. Some event creators may panic — but there’s no reason you should. When your ticket sales aren’t doing well, you have two choices: Wait to see if they pick back up or analyze your event data for insights that will turn things […].

2019 227

How Much Do Sellers and Buyers Trust Our Tradeshow Environments?

Velvet Chainsaw

The most glaring reality I’ve pointed to previously in this space — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — greatly affects the sustainability of the tradeshow business model.

2019 257

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

Leadership for meetings

Conferences that Work

What might leadership for meetings look like? Let’s turn to Harold Jarche for inspiration: “Those doing the work are often the only ones who really understand the context. Leadership is helping build the structure and then protecting the space to do meaningful work.

2019 212

More Trending

7 Easy and Affordable Ways to Relax After Your Event

Picatic by Eventbrite

It’s in your nature to want to ride the momentum of one successful event right into the next one. But hold on – you deserve a break first. How often do you really get to do something relaxing and enjoyable for yourself that has nothing to do with work? Take the time to treat yourself […].

2019 323

The Top 20 Event Planning Books to Read Right Now


Corporate business clients often need some food for thought to gain deeper insight into the event planning industry, the services they often use, and so on.

2019 170

Five New Event Planning Trends to Watch in 2019


The new year is well under way, and all of us in the event space are watching out for the new trends that’ll continue to influence our work throughout 2019. So what’s changed, and what can we expect to see going forward?

2019 154

5 Hot Spots To Find New Event Clients

Event Planning BluePrint

At first I didn’t think it would be difficult to get my event planning business up and running , but it turned out to be a challenge. While I did get clients in my very first month as an event planner, I also did many things wrong…. I didn’t charge enough so I lost money.

2019 125

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

Delight Attendees With a Flawless Onsite Experience

Picatic by Eventbrite

It costs six to seven times more to acquire new attendees than retaining your existing ones. That means to increase your event’s return on investment (ROI), cost-effective marketing strategies and an easy registration process aren’t enough.

2019 304

Guide to Event Furniture


There are corporate events, parties, weddings, banquets, or anniversaries. At any event, you have to be a good organiser and prepare the event from start to finish. Furniture is an integral part of any event, but making these decisions can be quite exhausting.

2019 156

25 Creative Spring Themes for Parties & Events

Social Tables

Learn how to delight friends, colleagues, and customers with impressive spring themes for parties and events. Featuring real examples from innovative brands, foundations, and celebrities, these event ideas for spring theme ideas and event names will help you kick off your own event planning in style. Here’s how to pick the perfect spring event name What’s in a name? A lot, actually.

2019 120

Show Your Attendees Some Health Love

Smart Meetings

After a long, exhausting meeting, the last thing on most attendees’ minds is eating healthy, but event professionals can do their part by ensuring attendees get the nutrition they need from their meals.

2019 112

Maintain Brand Control By Selling Tickets Directly On Your Website

Picatic by Eventbrite

Your spend countless hours reaching potential attendees and attracting them to visit your event site. You promote on all of your social channels, spend money on paid ads, and optimize your search rankings — all to get them to learn more about your event and, eventually, purchase a ticket.

2019 296

Ticketbud Migrates to Google Cloud to Help Power Large Events


It's important for Ticketbud to have scalable infrastructure to cater to large events and peak sales times. Hosting our infrastructure on the Google Cloud Platform (GCP) ensures this scalability, processing tickets quickly and reliably during peak periods for even the largest of events.

2019 111

How To Use Event Gamification and Boost The Energy Of The Attendees

Endless Events

Event gamification is not what you think! You may have been led to believe that by just downloading an app you’re ready to gamify an event. But, does this really work? Will this improve the quality of the event you’re organizing? If you haven’t already figured it out, the answer is “no”.

2019 106

Guest Blog: Influencers, can they improve the brand experience?

Event Industry News

By Scott Cullather, CEO, INVNT. In a world where attention spans are short and consumers are more critical of brands than ever , traditional marketers are increasingly embracing our craft.

2019 103

How to Use QR Codes for Your Event

Picatic by Eventbrite

Barcodes have been around for decades. We take them for granted on our cereal boxes and soup cans. But now, a related type of code — the quick-response (QR) code — has made its way beyond our groceries and consumer goods.

2019 265

Good, Fast, Cheap: A Broken System Reevaluated

Smart Meetings

What marketers used to say was, “Good, fast, and cheap. You can pick two.” So, if you pick good and fast, it can’t also be done for cheap. If you pick fast and cheap, then it’s probably just going to be good enough. That used to be the “Rule of Three.” Marketing isn’t a “You Pick 2” world anymore.

2019 100

How to Improve User Experience and Networking with the Right Event App


This is a case study from MeetingPlay. More information about Event Manager Blog’s case studies. There are hundreds of event apps on the market but the decision behind what works best for an event is a personal one based on goals and needs of the audience.

2019 140

Give Your Attendees’ Brains a Break, Not a Workout

PCMA Convene

Sourabh Kothari, CEO and co-founder of IntentWave, presents his “Applying Lessons From Neuroscience to Enrich Event Storytelling” session at Convening Leaders 2019. Jacob Slaton photo).

2019 95

How to Accurately Track Your Event Promotions Using Pixels

Picatic by Eventbrite

Money doesn’t grow on trees. And if you don’t know which event promotions are driving ticket sales, you could be wasting a lot of money — and missing out on a larger return on investment (ROI). To accurately track every dollar you spend advertising your event, use tracking pixels.

2019 244

Is Your Event Website Built for User Experience?

Expo Pass

(4 Minute Read). Is Your Event Website Built for User Experience? Your event website should be built with the user experience in mind. This is the surest way to convert site visitors into paying customers. Event websites are unique in that your users are already in the mood to buy.

2019 94

4 Exciting Examples of VR/AR for Event Marketing


Virtual reality (VR) and augmented reality (AR) have quickly become usable, attention-grabbing marketing tools for events.

2019 93

Event Marketing Trends For 2019 (And Why Businesses Should Care)


2018 was another milestone year in event marketing, especially when it came to spending and event technology. According to AMEX : Event Marketing featured

2019 91

Why Word-of-Mouth Is Key in Live Music — and How to Earn It

Picatic by Eventbrite

It’s no secret: In the music business, word-of-mouth marketing is worth its weight in gold. These strategies will get your fans talking. The post Why Word-of-Mouth Is Key in Live Music — and How to Earn It appeared first on Eventbrite US Blog. Music Music Marketing Music Venues

2019 227

Why it was a disaster: Fyre Festival. What happened? What went wrong


Fyre: The Greatest Party that Never Happened. This is the title of the Fyre Netflix documentary about the ‘Instagram that came to life’ phenomenon. Where lied the magic of Fyre Festival? What happened, to earn it a title of the biggest event fraud of the last decade? I decided to prepare a case study analysis to find out. Dig in! What’s all this hype about, what is Fyre Festival?

2019 88

How Do You Solve a Problem Like Your Inbox?

PCMA Convene

Organizational psychologist Adam Grant, a best-selling author and top-ranked professor at The Wharton School at the University of Pennsylvania, didn’t sugarcoat his recent advice about email.

2019 88

Scaling Up – How to Grow From One Event to Multiple Events


Has the time come to scale up your events business? According to our research, creators plan to run more events than ever in 2019. Nearly 60% of those who responded to our annual Pulse Report survey said they will increase the number of events they run this year.

2019 122

Meet Four Speakers from EMPOWER NYC


This International Women’s Day, we’re hosting EMPOWER, an invite-only event celebrating women in business, marketing, and leadership. Here’s your chance to meet some of the amazing leaders who will be speaking.

Top 20 SaaS conferences in US and Canada to attend in 2019


In modern times of dynamically expanding technology, the software industry becomes one of the most intriguing ones in terms of developed innovations. To keep up with the novelties and game-changing solutions, it’s good to attend one or two SaaS events to get a proper insight.

2019 85

What Separates Men From Women When Choosing to Attend Trade Shows?

PCMA Convene

As event marketers work to attract traffic to their trade-show floors, it’s common to tailor messaging based on where those prospective attendees live, what type of companies they represent, their age, and a number of other demographic factors.