October, 2021

We Could Not Be More Proud!

Velvet Chainsaw

Dear Friends, We are so excited to announce that Dave Lutz, our illustrious managing director, has been named an inductee to the 2021 Events Industry Council Hall of Leaders. It is the event industry’s most prestigious award, which acknowledges a lifetime of pioneering and meaningful work!

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Debunking the Myth of All-in-One Event Management Software with Lindsay Martin-Bilbrey


We recently spoke to Lindsay Martin-Bilbrey, CEO at Nifty Method , about the concept of all-in-one event management software, why this concept is flawed, and what approach can tech providers and event planners take.

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These aren’t the unconferences you’re looking for

Conferences that Work

I’m noticing that event promoters are increasingly using the word “ unconference ” to describe traditional conferences. <Sigh> <Sigh> Please stop doing this! There’s a big difference between unconferences and traditional events.

2021 260

20 Pandemic-Related Changes to Make in the Attendee Journey

Event Farm

Event organizers are eager to bring people back together safely. To help attendees feel comfortable and confident about the event experience, put yourself in their shoes so you can understand the event journey from their point of view. Attendees naturally have different expectations now.

2021 251

Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

Are Hologram Presentations the Next Big Event Trend?


As early adopters in the event industry have shown, hologram technology allows presenters to ‘beam in’ with lifelike 3D effects — in real time. With equipment costing up to $60K, however, widespread use may still be the stuff of science fiction.

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More Trending

Game On! Returning to Face-to-Face

Velvet Chainsaw

With many organizations actively planning for an upcoming in-person conference or tradeshow, now is the time to make firm decisions for your attendee-experience, staffing and safety plans.

2021 267

The Complete Guide to Event Stage Design

Social Tables

A well-designed stage can help you stand out from the crowd and can be a make or break factor of the experience for your audience. But before you commit to an event stage design, it’s important to consider all the factors that go into creating one.

2021 121

An affordable air quality tool for meeting planners

Conferences that Work

The COVID-19 pandemic has devastated the in-person meeting industry.

2021 252

Crafting the Event Experience: Designing the Event Brand

Event Farm

The event experience for an attendee begins not at check-in or registration, but when they encounter your event for the first time, perhaps in an email or on your website. This first impression either lingers with them or leaves no trace.

2021 242

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

What the U.S. Reopening to Global Travel Means for Events


The US is easing its travel restrictions on international visitors as of November 8. The patchwork of country-by-country bans will no longer apply, but vaccine requirements will be more stringent. What will this mean for events?

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Virtual Event Networking Sucks, Apparently. Here’s How To Change That.

Event Age by Swapcard

Networking is one of the most difficult elements to get right at a virtual event.

2021 122

Will Use-It-or-Lose-It Budgeting Negatively Impact Expo and Sponsor Revenue?

Velvet Chainsaw

Our crystal balls are pretty foggy when it comes to predicting the return of in-person expo and sponsor revenue. Three of the big questions are: With the advancement of digital demos, will exhibitors opt for smaller booth spaces?

2021 212

GEVME Partners With Engamio to Elevate Digital Experiences With Gamification at Events


We are excited to announce our new partnership with Engamio , an easy-to-use platform to provide gamified activities and sponsorship solutions for virtual, hybrid and in-person events.

2021 156

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Mediate connection in the Age of Entanglement

Conferences that Work

What do we need to understand to mediate connection effectively today? Inventor and computer scientist Danny Hillis gives us some helpful context: “We humans are changing. We have become so intertwined with what we have created that we are no longer separate from it.

2021 238

How and why to partner with the local community for your event.

Expo Pass

Cities, communities, and businesses are finally getting back to doing all the in-person things they’ve been wanting to get back to. But given the changes to how we meet now, how can organizers make sure that their events fit seamlessly into a city’s reopening?

2021 105

15 Attendee Engagement Tips Based on Neuroscience


The rise of virtual and hybrid events has dramatically changed the industry. While many event professionals have learned to master event tech, engagement remains an ongoing challenge. That's where neuroscience can help.

2021 142

Why are we still trying to replicate the onsite experience at virtual events?

Event Age by Swapcard

I'm Mia Masson, Head of Content at Swapcard. You’ve probably seen me way too often on this blog, but I’m back here doing an opinion piece, anyway. Event Tech Virtual Events Sustainable Events Expert Opinions Event Networking Audience Engagement

2021 124

Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

When Responsibility & Creativity Collide: Designing Safe Event Layouts

Endless Events

In the past two years, we’ve covered nearly every aspect of planning virtual events and keeping virtual audiences entertained from the safety of their homes.

2021 103

GEVME Partners With Taggbox to Integrate Live Social Media Feeds Into Virtual Events


We are pleased to announce the launch of our partnership with Taggbox , a User-Generated Content (UGC) platform that hosts UGC campaigns across different marketing touchpoints.

Humanity’s problem is a meeting problem

Conferences that Work

In 2009, the biologist E.O. Wilson described what he saw as humanity’s real problem. I think it’s also a meeting problem: “The real problem of humanity is the following: we have Paleolithic emotions, medieval institutions, and god-like technology.” ” — E.

2021 187

Post-event marketing explained.

Expo Pass

After organizing any kind of event, the first thing you should do is take a well-earned break. Post-event marketing can wait for a day. Sound good? Good… Now let’s talk marketing. There have never been more ways to stay connected with attendees after your event.

2021 104

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

Best Practices for Vaccination and Testing Requirements at Events


With constantly changing guidelines and inconsistent government mandates, handling Covid testing and vaccination requirements at live events is a complex challenge fraught with potential legal minefields. Here’s what veteran event planners and legal experts recommend.

2021 143

Event Tech: Your Secret Weapon to Boosting Virtual Event Networking

Event Age by Swapcard

Events are all about finding and making connections, and that’s especially important given the year and a half we’ve all just gone through. With most of the world having experienced some form of lockdown and kept one another safe through social distancing, many are craving authentic connections.

2021 122

Five Compelling Activations from a Pared-down New York Comic Con

Event Marketer

Even with limited attendance and big-name sponsors like Marvel and DC Comics sitting this year out, New York Comic Con (NYCC) served as the largest indoor in-person event held in New York City since 2019. While some speculated that the pared-down show, this year Oct.

2021 101

How to Start an Event Planning Business in the Post-Covid Era


Are you an experienced event planner thinking of starting your own business? Or are you an entrepreneur looking to enter the lucrative event planning niche? Event Planning

2021 96

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

Volunteer Scheduling: Top Strategies and Tools for Success


Volunteer scheduling is the process of keeping volunteers organized by assigning them roles and shifts. Without a proper volunteer scheduling process, you leave yourself vulnerable to a wide variety of mistakes.

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These are the events we’ll be watching (and learning from) in 2022

Expo Pass

From Super Bowl LVI to the Beijing Winter Olympics to countless conferences and festivals, in-person and hybrid events are back on the books for 2022. But what are organizers doing to ensure that these events are a big success?

2022 99

Are Smart Glasses Coming to an Event Near You?


Google may have debuted their first smart glasses in 2012, but the technology is only now starting to gain momentum. Microsoft, Apple, and Facebook are all developing their own products. But what are smart glasses, and will they be coming to an event near you?

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