October, 2020

Expos Don’t Work Well in a Virtual Environment

Velvet Chainsaw

Virtual Expo Truths. Nearly every conference and trade show professional is searching for that perfect virtual platform or pricing model for replacing lost expo revenue. I’ve got bad news for you.

2020 281

Virtual Events Need a Better Business Model


The virtual event revolution is well underway, and it shows no signs of slowing down. Does it mean that they are viable revenue sources? We investigate.

2020 190

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20 Questions Facing The Event Industry in 2021


What we know about the Covid-19 crisis is that we don’t know much. As the worst crisis ever to hit the event industry is wreaking havoc with damage that it will take years to contain, there are lingering questions that will shape the future of events. We’ll explore some.

2021 196

The meeting industry new normal

Conferences that Work

Many event professionals are hoping and waiting for a meeting industry new normal. The COVID-19 pandemic has devastated our businesses. We want to believe that, at some point, in-person meetings like the ones we’ve held for decades will return.

2020 298

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

Anthropologie Is Finding Success With Online and In-Person Events — Here’s How

Picatic by Eventbrite

Throughout the pandemic, event creators have worked hard to adapt to changing circumstances and develop unique content that engages people while keeping them safe. Brands have leveraged Eventbrite to organize and communicate their events while experimenting with new strategies.

2020 311

More Trending

Does the Perfect Virtual Event Platform Exist?

Velvet Chainsaw

The answer, based on my unscientific survey of a dozen association leaders, is a resounding no. Planners are wading through recommendations from colleagues, trusted vendors and online forums to find the best platform for their needs. And it’s a murky and often frustrating experience.

2020 322

Sustainable Growth with Hybrid Events


Introduction. Due to the current pandemic, the demand for having hybrid events has increased exponentially. Hybrid events are now slowly gaining the hype as more people are becoming aware of it. And why shouldn’t it?

LinkedIn Is Reportedly Stepping Up Virtual Events Products


LinkedIn is reportedly building more products for virtual events. And it’s not what you think. Right after posting this tweet on the state of networking during virtual events Most agree that networking at virtual events is a problem.

2020 184

The meeting industry new normal — Part 2

Conferences that Work

The meeting industry old normal is over, and many event professionals are hoping and waiting for a new normal. See Part 1 of this post for an introduction to this point of view.]. What will the meeting industry new normal look like?

2020 276

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

How a Sports Medicine Practice Brought Their Business Online with Eventbrite + Zoom

Picatic by Eventbrite

With so many events moving online in the past few months, creators have had to be flexible. Being able to effectively organize and communicate your events is important, but so is choosing the right platform for hosting them.

Sports 311

Fall Tabletop Inspiration: See This Harvest-Inspired Micro-Event for Jewish Holiday Sukkot


Boston-based TYGER | Event Design + Production created a modern take on the traditional holiday—while also offering design inspiration for small events of all types

2020 121

I Am Sorry, But We Are Not All “Fine”

Velvet Chainsaw

I was inspired by a post by Lisa Cowley, CEO of Beacon, who penned a moving article entitled “ It Is Okay Not to Be Okay.” I recommend you read her moving story and then come back. Some days, I can relate! Application for Associations.

2020 300

The Best Ideas for Virtual Event Engagement


Intro. Are you thinking about how to increase audience engagement ? You have come to the right place. With the way things are going today, event planners have no choice but to make the best out of their online events and the virtual event engagement tools that come along with them.

2020 156

Restrictions Into Opportunities: How to Make Your Restaurant Succeed

Speaker: Patrick Cottrell and Joe English

Whether your state allows outdoor dining, takeout only, or a little bit of both, we're here to help. Join Patrick Cottrell and Joe English from Sculpture Hospitality, for a webinar on Jan. 26th, and get your restaurant to thrive in face of pandemic restrictions

Events in 2020: Stories of Struggle and Success


The event industry has had a tough go of it this year. Event professionals have all been affected in one way or another by the pandemic, and have experienced different paths to acceptance and recovery. Here, three eventprofs share their stories of struggle and success in 2020.

2020 176

Most classroom practice is astrology

Conferences that Work

Is most classroom practice astrology? David Bowles thinks so. I’ll let you in on a secret. I have a doctorate in education, but the field’s basically just a 100 years old. We don’t really know what we’re doing. Our scholarly understanding of how learning happens is like astronomy 2000 years ago.

2020 209

How a Retired Teacher Built a Virtual Music Venue During Quarantine

Picatic by Eventbrite

2020 has been a challenge, but some people have found success in the midst of a global pandemic. Here, we profile creators who’ve created a successful business during quarantine. Spend a few minutes talking to Vito Rinaldo and his passion for music comes through loud and clear.

2020 311

Essential! Support the $1 Trillion Meetings Industry, Restart America


The stakes are high. When the lights went dark on the more than $1 trillion meetings and events industry in March, the call to shelter in place dimmed prospects not only for 26 million people whose jobs are directly or indirectly connected to bringing people together, but also for the 1.5

2020 110

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

Six Attributes of Successful Women’s Conferences

Velvet Chainsaw

This article was originally written for the April issue of PCMA’s Convene magazine. The timing was right before the lockdown and a couple months before the 2020 social justice movement eclipsed.

2020 204

7 Ideas for Driving Engagement at Virtual Events with Gamification


Discover how gamification can help you drive engagement at your next event. Editor’s Note: This is a guest post and does not necessarily reflect the views of Bizzabo. Virtual events aren’t new - but they are new to many event planners.

2020 96

9 Ways to Get Job-Ready for the Event Industry Recovery


Some might argue that professional development is a waste of energy right now, but there has never been more reason to adapt. Events are changing and so are the demands on event professionals. Here are nine ways to win work as soon as it becomes available.

2020 175

Are you old yet?

Conferences that Work

Are you old yet? Click on the image to watch the skateboarding professor, who’s my age.). I turned 69 last week. My body and mind do not work as well as they used to. Oh for the days, long gone, when I went to bed, fell asleep immediately, and woke up eight hours later feeling refreshed!

2020 179

Game-Changers 911™: How to Change the Event Game in 2020

Speaker: John Storm, President, BrainStorm Network

In this webinar, we’ll use a sampling of case studies, tools, techniques, and strategic stories to help you identify game-changing opportunities within your company and the world of events, and then brainstorm ways to capitalize on these ideas. Get ready to change your game in 2020!

Help Your Event Attendees Make a Plan to Vote With HeadCount

Picatic by Eventbrite

Make a plan to vote through HeadCount here. With the US presidential election just two weeks away, it’s time to make sure that every eligible US citizen has a plan to ensure their voice is heard.

2020 310

Etiquette Tips for Job Hunting on Social Media


The most powerful tool available for hospitality professionals looking for their next job might be there waiting right on their phones. Social media apps are one of the easiest ways to connect with your network, find job listings and market yourself—if you do it right.

4 Opportunities Hybrid Events Offer

PCMA Convene

Marketing for hybrid events can include virtual experiences, podcasts, chat, commerce, and more. As we wrestle with how to plan for the coming year, we’re realizing that hybrid is not just a contingency plan or a Band-Aid.

2020 95

8 Extraordinary Virtual Event Examples That Will Inspire You

Endless Events

Some virtual event examples never hurt nobody! Because now more than ever, our eyes should be watching the biggest players in every industry. How are they adapting to the virtual world? And what do their events look like these days?

2020 94

6 Strategies to Market Hybrid Events to Virtual and Live Attendees


Hybrid events require planners to attract in-person attendees without alienating virtual attendees, and to compete for the attention of a virtual audience in a saturated market. How can planners market their events to stand out and appeal to both groups?

2020 173

Event Organizers Day: Mental Wellness Resources and Giveaway


On October 23rd we celebrate Event Organizers Day, and we, at Attendease, would like to do more than just say thank you for all your efforts. 2020 has proven to be a challenging year, and our team wants to share something that is meaningful and genuine.

2020 88

Is the Price Right? How Event Creators Are Pricing Their Events

Picatic by Eventbrite

As events have moved online, it’s become increasingly more difficult to know what the worth of your event might be to your audience. But that doesn’t mean you should offer cheap or even free tickets for an experience you’ve worked hard to produce.

2020 311

How to Incentive During a Pandemic


Think back to February, when the life of a meeting prof was relatively predictable.

2020 98