October, 2020

Expos Don’t Work Well in a Virtual Environment

Velvet Chainsaw

Virtual Expo Truths. Nearly every conference and trade show professional is searching for that perfect virtual platform or pricing model for replacing lost expo revenue. I’ve got bad news for you.

2020 271

Virtual Events Need a Better Business Model

EventMB

The virtual event revolution is well underway, and it shows no signs of slowing down. Does it mean that they are viable revenue sources? We investigate.

2020 175

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20 Questions Facing The Event Industry in 2021

EventMB

What we know about the Covid-19 crisis is that we don’t know much. As the worst crisis ever to hit the event industry is wreaking havoc with damage that it will take years to contain, there are lingering questions that will shape the future of events. We’ll explore some.

2021 188

The meeting industry new normal — Part 2

Conferences that Work

The meeting industry old normal is over, and many event professionals are hoping and waiting for a new normal. See Part 1 of this post for an introduction to this point of view.]. What will the meeting industry new normal look like?

2020 278

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

Anthropologie Is Finding Success With Online and In-Person Events — Here’s How

Picatic by Eventbrite

Throughout the pandemic, event creators have worked hard to adapt to changing circumstances and develop unique content that engages people while keeping them safe. Brands have leveraged Eventbrite to organize and communicate their events while experimenting with new strategies.

2020 311

More Trending

I Am Sorry, But We Are Not All “Fine”

Velvet Chainsaw

I was inspired by a post by Lisa Cowley, CEO of Beacon, who penned a moving article entitled “ It Is Okay Not to Be Okay.” I recommend you read her moving story and then come back. Some days, I can relate! Application for Associations.

2020 265

Essential! Support the $1 Trillion Meetings Industry, Restart America

SmartMeetings

The stakes are high. When the lights went dark on the more than $1 trillion meetings and events industry in March, the call to shelter in place dimmed prospects not only for 26 million people whose jobs are directly or indirectly connected to bringing people together, but also for the 1.5

2020 111

LinkedIn Is Reportedly Stepping Up Virtual Events Products

EventMB

LinkedIn is reportedly building more products for virtual events. And it’s not what you think. Right after posting this tweet on the state of networking during virtual events Most agree that networking at virtual events is a problem.

2020 168

The meeting industry new normal

Conferences that Work

Many event professionals are hoping and waiting for a meeting industry new normal. The COVID-19 pandemic has devastated our businesses. We want to believe that, at some point, in-person meetings like the ones we’ve held for decades will return.

2020 280

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

How a Sports Medicine Practice Brought Their Business Online with Eventbrite + Zoom

Picatic by Eventbrite

With so many events moving online in the past few months, creators have had to be flexible. Being able to effectively organize and communicate your events is important, but so is choosing the right platform for hosting them.

Sports 311

Fall Tabletop Inspiration: See This Harvest-Inspired Micro-Event for Jewish Holiday Sukkot

BizBash

Boston-based TYGER | Event Design + Production created a modern take on the traditional holiday—while also offering design inspiration for small events of all types

2020 120

Does the Perfect Virtual Event Platform Exist?

Velvet Chainsaw

The answer, based on my unscientific survey of a dozen association leaders, is a resounding no. Planners are wading through recommendations from colleagues, trusted vendors and online forums to find the best platform for their needs. And it’s a murky and often frustrating experience.

2020 268

Sustainable Growth with Hybrid Events

GEVME

Introduction. Due to the current pandemic, the demand for having hybrid events has increased exponentially. Hybrid events are now slowly gaining the hype as more people are becoming aware of it. And why shouldn’t it?

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

9 Ways to Get Job-Ready for the Event Industry Recovery

EventMB

Some might argue that professional development is a waste of energy right now, but there has never been more reason to adapt. Events are changing and so are the demands on event professionals. Here are nine ways to win work as soon as it becomes available.

2020 169

Most classroom practice is astrology

Conferences that Work

Is most classroom practice astrology? David Bowles thinks so. I’ll let you in on a secret. I have a doctorate in education, but the field’s basically just a 100 years old. We don’t really know what we’re doing. Our scholarly understanding of how learning happens is like astronomy 2000 years ago.

2020 181

How a Retired Teacher Built a Virtual Music Venue During Quarantine

Picatic by Eventbrite

2020 has been a challenge, but some people have found success in the midst of a global pandemic. Here, we profile creators who’ve created a successful business during quarantine. Spend a few minutes talking to Vito Rinaldo and his passion for music comes through loud and clear.

2020 311

Etiquette Tips for Job Hunting on Social Media

SmartMeetings

The most powerful tool available for hospitality professionals looking for their next job might be there waiting right on their phones. Social media apps are one of the easiest ways to connect with your network, find job listings and market yourself—if you do it right.

Game-Changers 911™: How to Change the Event Game in 2020

Speaker: John Storm, President, BrainStorm Network

In this webinar, we’ll use a sampling of case studies, tools, techniques, and strategic stories to help you identify game-changing opportunities within your company and the world of events, and then brainstorm ways to capitalize on these ideas. Get ready to change your game in 2020!

Six Attributes of Successful Women’s Conferences

Velvet Chainsaw

This article was originally written for the April issue of PCMA’s Convene magazine. The timing was right before the lockdown and a couple months before the 2020 social justice movement eclipsed.

2020 197

The Best Ideas for Virtual Event Engagement

GEVME

Intro. Are you thinking about how to increase audience engagement ? You have come to the right place. With the way things are going today, event planners have no choice but to make the best out of their online events and the virtual event engagement tools that come along with them.

2020 156

6 Strategies to Market Hybrid Events to Virtual and Live Attendees

EventMB

Hybrid events require planners to attract in-person attendees without alienating virtual attendees, and to compete for the attention of a virtual audience in a saturated market. How can planners market their events to stand out and appeal to both groups?

2020 157

Are you old yet?

Conferences that Work

Are you old yet? Click on the image to watch the skateboarding professor, who’s my age.). I turned 69 last week. My body and mind do not work as well as they used to. Oh for the days, long gone, when I went to bed, fell asleep immediately, and woke up eight hours later feeling refreshed!

2020 181

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Help Your Event Attendees Make a Plan to Vote With HeadCount

Picatic by Eventbrite

Make a plan to vote through HeadCount here. With the US presidential election just two weeks away, it’s time to make sure that every eligible US citizen has a plan to ensure their voice is heard.

2020 307

How to Incentive During a Pandemic

SmartMeetings

Think back to February, when the life of a meeting prof was relatively predictable.

2020 98

Not Another One! 6 Tips To Combat Webinar Fatigue

Endless Events

New year, new challenges. And boy, has 2020 proved itself to be quite a challenging year! While shifts in consumer behavior have been one of the biggest concerns for marketers over the past few years, never before did event profs have to pay so much attention to it.

2020 97

4 Opportunities Hybrid Events Offer

PCMA Convene

Marketing for hybrid events can include virtual experiences, podcasts, chat, commerce, and more. As we wrestle with how to plan for the coming year, we’re realizing that hybrid is not just a contingency plan or a Band-Aid.

2020 92

Wynn Resorts Bets on Testing For a Faster Return to Events

EventMB

Wynn Resorts CEO Matt Maddox shared his vision for a faster return to events, including doubling down on testing with an onsite lab. Will it help with the return to large meetings? Las Vegas is getting serious about getting back to events.

2020 154

Event Organizers Day: Mental Wellness Resources and Giveaway

Attendease

On October 23rd we celebrate Event Organizers Day, and we, at Attendease, would like to do more than just say thank you for all your efforts. 2020 has proven to be a challenging year, and our team wants to share something that is meaningful and genuine.

2020 90

Is the Price Right? How Event Creators Are Pricing Their Events

Picatic by Eventbrite

As events have moved online, it’s become increasingly more difficult to know what the worth of your event might be to your audience. But that doesn’t mean you should offer cheap or even free tickets for an experience you’ve worked hard to produce.

2020 311

How a Sports Medicine Practice Brought Their Business Online with Eventbrite + Zoom

Eventbrite

With so many events moving online in the past few months, creators have had to be flexible. Being able to effectively organise and communicate your events is important, but so is choosing the right platform for hosting them.

Sports 124