Picatic by Eventbrite
JANUARY 15, 2019
You spent hours on your event promotions, crafting the perfect email and social copy. But your ticket sales are in a slump, and you need to revamp your promotions — again. Feel like you’ve used up all your best ideas? Look no further than what’s right under your nose: your event venue. Whether you’re […]. The post Event Venue Marketing: Use Your Space to Drive Sales appeared first on Eventbrite US Blog.
GEVME
JANUARY 15, 2019
There are no events without attendees. That is why it is vital for a planner to develop a list of attendees by using an events organizing system, which is an effective way to organize event planning workflow and a successful event campaign. This allows a planner to coordinate the work of the team by streamlining all related documentation in one place, more effectively monitoring the workflow, and so much more.
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Event Age by Swapcard
JANUARY 15, 2019
Set the tone for your event with a strong first impression. These are the best free event registration tools to get things started on a positive note.
Smart Meetings
JANUARY 15, 2019
Photo credit: Waldorf Astoria Hotels & Resorts. Want to leverage the simple elegance of a natural, balanced space for your next gathering? You can rent many of the masterpieces from the early 1900s designed by iconic architect Frank Lloyd Wright. The connection to nature, quality craftsmanship and calming lines he became famous for are the same elements that will elevate the thinking at your next meeting.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
PCMA Convene
JANUARY 15, 2019
In the February 2018 issue of Convene , I explored five realities of today’s B2B buyer and how those insights can be applied to evolve the traditional expo. The most glaring reality that I pointed out then — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — remains a major issue today. Add to that fact the high cost of purchasing, setting up, and staffing an exhibit booth and then sprinkle in how digital marketing channels have grown more
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
PCMA Convene
JANUARY 15, 2019
Founder Mark Addicks sets the stage for the inaugural MANOVA Global Health Summit. (Handout). In August 2018, when Mark Addicks was in the midst of planning his first-ever event, the MANOVA Global Health Summit, he was determined to make it a dramatic departure from the typical medical conference. “We want to make health care sexy,” Addicks, the CEO of marketing and communications firm 2023 Partners and former chief marketing officer at General Mills, told Convene at the time.
TicketBud
JANUARY 15, 2019
Increase ticket sales with a mobile optimized checkout. Mobile is changing the way consumers are researching and buying tickets for events. With more consumer time being spent on mobile devices, one of the biggest opportunities for growth in event ticketing lies in the mobile experience. Mobile devices are the preferred way to access content online, with more searches now taking place on mobile devices than on desktop computers.
PCMA Convene
JANUARY 15, 2019
Daniel Lemin. I recently heard Daniel Lemin, who co-authored with Jay Baer the recent book Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth , speak about how and why businesses should create conversation-worthy differentiators as pathways to growth. Brands that have successfully created talkable elements include The Cheesecake Factory (due to its enormous menu), DoubleTree hotels (thanks to those warm chocolate-chip cookies provided at check-in), and Five Guys (whose po
Event Industry News
JANUARY 15, 2019
HERE Technologies, a global leader in mapping and location platform services has partnered with global brand experience agency, Jack Morton to launch an immersive brand experience at the Consumer Electronics Show (CES). The experience, Step into the New Reality, was designed to bring to life the importance of location data and the impact it has on our day-to-day lives.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
PCMA Convene
JANUARY 15, 2019
The city’s vibrant neighborhoods offer so much more than just a place to do business. The readers of Condé Nast Traveler must be on to something. For the second year in a row, Chicago has been named “Best Big City in the U.S.” and it’s easy to see why. Home to the most breweries in the country, a Michelin-approved restaurant scene, cutting-edge museums and performance venues, Chicago is the perfect host city for when you want to keep attendees engaged both on and off the clock.
Event Age by Swapcard
JANUARY 15, 2019
Set the tone for your event with a strong first impression. These are the best free event ticketing and registration tools to get things started on a positive note.
Hubilo Blog
JANUARY 15, 2019
Documenting the results that we achieve is very important as a way to compare our past results with our current ones. It’s also important for future reference and help other people. This is why creating event report is so important. However, it can be a bit difficult to write them properly and that’s why you might need some help. Here are some useful tips: Figure out the Presentation Style.
PCMA Convene
JANUARY 15, 2019
Associations of all types can learn from strategies used in the medical and scientific arena. By Boardroom editors. How can associations ensure that the youngest and brightest minds in their industry have the tools needed to succeed when current leaders are ready to pass the torch? That’s a crucial question particularly for medical and scientific associations that, with the exit of baby boomers and entry of younger generations into the workplace, are constantly on the lookout for ways to increas
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
Event Industry News
JANUARY 15, 2019
PSAV, a global leader in event experiences, and The Freeman Company, jointly announced today that the companies have entered into a purchase agreement for PSAV to acquire Encore Event Technologies, a global provider of event technology, staging and production services. The combination of PSAV and Encore will join two companies with deep expertise and a shared commitment to be an invaluable global partner for the meeting industry.
PCMA Convene
JANUARY 15, 2019
Business event strategists share six tips on how to master cold calling. By Kim Benjamin, Untangled. Cold calling is often seen as the least enjoyable part of the sales process but when done successfully it can generate significant leads. Here are six tips from event strategists: Marine Debatte. Make connections count. The first step is to lay the groundwork and show that you’re already connected somehow.
Event Industry News
JANUARY 15, 2019
dmg events, a leading international events company, has appointed Mel Shah as Vice President of its Energy Sector, Asia. Shah will grow the company’s energy events in Asia, which currently include Bangkok’s Future Energy Asia, the Gas Asia Summit held in Singapore and Jakarta’s Gas Indonesia Summit. Development in South East Asia will further boost the company’s portfolio of global energy events, which already includes two of the world’s largest oil and gas shows: Gastech and ADIPEC.
Cvent: Event Marketing
JANUARY 15, 2019
The new year has begun, which can only mean one thing – time to round up the biggest event tech trends of 2019! While some trends change over time (virtual reality for one), it’s always surprising how many of trends stay the same, evolving over the years in sometimes very subtle ways. When it comes to technology, the biggest difference in trends is accessibility.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Event Industry News
JANUARY 15, 2019
Organisers of London Build Expo, the leading construction and design show in the UK, say they are delighted with the results from its partnership with event tech provider Gleanin. London Build Expo which took place on 23rd October 2018 at Olympia, London welcomed 300 exhibiting companies and saw the Olympia London buzzing with construction professionals from UK contractors, architects, engineers, developers, government and more.
Hubb
JANUARY 15, 2019
As an event manager, conferences are often the biggest events in your calendar. Unlike throwing a party, conferences are much more intricate with lots of things to think about including venue hire, keynote speakers, audience engagement and agenda. It’s not surprising you can sometimes feel overwhelmed. These top tips for conference event management are sure to be a helping hand when planning a conference.
Event Industry News
JANUARY 15, 2019
EventIt, the annual showcase for business events, meetings, incentives, hospitality and festival industry professionals, has confirmed its partnership with leading event tech provider Expoplatform. Taking place on 21 st March at the SEC, Glasgow, EventIt welcomes over 800 UK and international qualified buyers and offers professionals from across the whole festival and events supply chain the opportunity to network, meet suppliers and learn from industry gurus.
Bizzabo
JANUARY 15, 2019
Discover the 20 best event venues in Kansas City. Whether you're planning a corporate function or private party, the locations below will make your gathering incredible. Kansas City has a lot going for it. What was founded in the 1830's has since flourished into America's 37th most populous city and a cultural hotspot in the Midwest. So it's no surprise that the "City of Fountains" has a whole host of amazing event venues.
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For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.
Event Industry News
JANUARY 15, 2019
Smart Group has announced that its 2019 Hospitality Rocks event, held on 11 January, raised over £14,761 for The Springboard Charity which supports disadvantaged and under privileged people into sustainable employment within hospitality leisure and tourism and Hospitality Action, which provides vital assistance to all who currently work, or have worked within hospitality in the UK and who find themselves in crisis.
PCMA Convene
JANUARY 15, 2019
Pullman Tokyo Tamachi General Manager Darren Morrish says a diverse workforce is key to a business’ survival. Darren Morrish. Having a multicultural team allows us to see things from different perspectives with cultural awareness, which is especially important as we deal with the speed and complexity of change in today’s world and the ever-increasing demands or requirements of business and leisure travellers.
Event Industry News
JANUARY 15, 2019
Reed Exhibitions, a division of RELX Group, has entered into a definitive agreement to acquire Mack Brooks Exhibitions in a move that will add an outstanding line-up of industry-leading brands to its global portfolio. It also promises access to innovation and new value in both face-to-face and digital formats for the more than 175,000 Mack Brooks customers around the world.
PCMA Convene
JANUARY 15, 2019
skift.com. It may be a new year, but event organizers are still dealing with the same issues they grappled with in 2018 — producing more events with increasingly limited resources. ( Skift ). Read More.
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Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.
Cvent: Event Marketing
JANUARY 15, 2019
Gauging the return on your events can be complex. The traditional notion of Return on Investment (ROI) of net income divided by the original cost of an investment results in some percentage increase or decrease in the amount invested. Let’s apply that theory to events and meetings. Events such as trade shows and conferences generate direct revenue through ticket sales, paid sponsorship, and the sale of products and services.
PCMA Convene
JANUARY 15, 2019
sacramento.cbslocal.com. Event marketing professionals share their insights — from writing for bots to leveraging big data — for the coming year. ( pcma ). Read More.
G2Planet
JANUARY 15, 2019
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