4 Tactics for Hybrid Events
PCMA Convene
APRIL 7, 2021
The Derse whitepaper “The Big Rethink” suggests that hybrid strategies are “the next frontier for event marketers.” The simplest definition of “hybrid” is “an activation or event that can be accessed by both in-person and online audiences,” said Pete Riddell, executive creative director, customer experience and storytelling at the marketing agency Derse.
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