Wed.Aug 28, 2019

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How Branded Content Works for Events

eventplanner

Attention is scarce. Grabbing and maintaining someone's interest has become an art that marketers are trying to master. Brands and companies are fighting for people’s attention and engagement.

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Go Green How to Plan a Sustainable Event

Eventsforce

Events often generate large amounts of unnecessary waste, adding to an already concerning amount produced each year in most parts of the world. With sustainability and social responsibility on the forefront of minds these days, many event organisers are taking substantial measures to reduce their carbon footprint. But how does one define a ‘green’ event and what kind of things can organisations do to make their events more sustainable?

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Trending Sources

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Embracing a ‘Mind Shift’ in Event Security

PCMA Convene

Security Day in Raleigh, North Carolina. (Photo Credit Mary Deifer (RCC)). Over the past decade, security risks have moved to the top of agendas for event organizers, CVBs leaders, and convention center general managers. In some cases, the conversation about safety has paved the way to notable changes such as an updated bag policy and ID requirements at CES or mandated magnetometer screenings at the Spokane Convention Center.

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3 Ways to Market Yourself as a Contracted Event Planner

ePly

If you’re a contracted Event Planner, whether it's for colleges, weddings, or associations, you know that marketing yourself is 50% of the job. Your clients won’t just come, you have to put in marketing efforts to attract your target clients. Now.it’s time to ask yourself: are you utilizing all marketing outlets to ensure your success as an Event Planner?

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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3 Proven Event Marketing Strategies for Attendee Acquisition

CadmiumCD

Written by Rachel Stephan, snöballer-in-chief at snöball. Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Think of all your speakers. They have sessions they want to promote and knowledge they want to spread far and wide. Your exhibitors will spend time and money for the chance to fill their pipeline.

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The 2019 Guide to Mastering Event Registration

Picatic by Eventbrite

To sell out your event, you need to maximize every channel you have. That doesn’t always mean spending more money, but it does mean spending your money in smarter ways — starting with your registration technology. This guide will help you master event registration and reach potential attendees that aren’t on your radar. Master event […]. The post The 2019 Guide to Mastering Event Registration appeared first on Eventbrite US Blog.

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GEVME Product Updates August

GEVME

There’s been a lot of news from GEVME’s product update team. Let’s check it out! RSVP is no longer a hidden feature. You can now specify RSVP as a registration type when you create your event. You can simply tell which events in your organisation are RSVP-type events without needing to look out for any tell-tale signs to identify RSVP-type events separately.

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Toronto’s Most Popular Live Bands on EventSource

EventSource

Any great event is the sum of all of its parts: the gorgeous venue, the delicious food, the fabulous decor, and of course, the live music! Not only can the perfect tunes set the tone for your event, they can make all the difference between a dry ordeal or sizzling and dynamic soirée! Lucky for us, Toronto is brimming with tons of amazing live bands that are ready to take that event of yours up the next level.

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What’s In Store for Meeting Booking Engine Groups360?

Skift

A meeting venue owned by Accor Hotels. Four major hotel companies now have a controlling interest in the booking engine Groups360. AccorHotels Skift Take: After a significant investment, four major hotel companies now have a controlling interest in the booking engine Groups360. It's unclear if this sets it up for success — or failure. — Isaac Carey Read the Complete Story On Skift.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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How Simply Paying Attention Can Help Your Event Business Through the Predicted Wedding Downturn

Special Events

If an economic downturn does show up, this wedding expert shares tips on weathering the storm.

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Does a Hotel-Backed Meetings Booking Platform Stand a Chance?

Skift

Attendees at a business conference get lunch. QnA Summit / Flickr Skift Take: Hotels need to be willing to make more investments — and to give up some of their control — if Groups360 is going to work. — Isaac Carey Read the Complete Story On Skift.

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3 Things to Keep in Mind While Planning a Sales Conference

Eagle's Flight Corporate Events

Sales conferences can be a lot of fun, but they can also be a lot of work, and require significant resources in the form of time and money. But making sure the sales conference is a worthwhile investment for the company, as well as for the sales team, is entirely achievable. Here are three things to keep in mind when planning your sales conference to make sure it is a success.

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The Top 3 Signs It’s Time to Change Your Event Tech Provider

Attendify

Let’s just get this right out on the table: Changing your event technology can be a real pain. Even if the end result benefits organizers and attendees alike, very few event pros get jazzed about putting already scant resources behind exploring the hundreds of options in the marketplace. And the fun doesn’t end after a new platform has been chosen. Then staff must be trained, existing processes must be mapped to the new tool and glitches must be discovered and sent upon their merry ways.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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5 New Product Features – August

Eventbrite UK

As a valued Eventbrite customer, every month we aim to bring you the latest product feature releases that will help you seamlessly create your events. Here at Eventbrite, creating a user experience that benefits our event organisers is of utmost importance. So, check out these 5 new product features that will help you sell more […]. The post 5 New Product Features – August appeared first on Eventbrite UK.

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See ESSE’s British-made wood-fired cook stoves at The Glamping Show

Event Industry News

Master stove-maker ESSE makes its debut at The Glamping Show at Stoneleigh Park on 19th September with a display of iconic British-made wood-fired cook stoves. ESSE representatives and technical experts will be on hand to advise on installation and operational performance for anyone visiting the ESSE stand (OSA40) at the show. The Lancashire-based engineering company has more than a century and a half’s experience of installing wood-fired stoves and range cookers in a variety of locations worldw

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New England Colleges and Universities

Unique Venues

As the warm summer season begins to fade, we start to welcome the chilly days of fall. Bursting with color, New England is a beautiful location to take in the magnificent fall foliage of the Northeast. While autumn is a great time to visit New England, the location seems to offer gorgeous views all year long. No matter what time of year you’re planning a meeting in New England, your guests are guaranteed to be satisfied.

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Expoforum welcomes €700,000 subvention fund to support St Petersburg’s international growth

Event Industry News

St Petersburg is doubling its subvention fund to 50 million Roubles (approximately €700,000) for 2019 as part of its ongoing strategy to attract major international congresses to the city. Although the fund is available for use across all the city’s venues, it will have a significant, positive impact on Expoforum, which is the city’s primary congress venue, capable of hosting up to 4,000 delegates in its main conference halls in addition to its 50,000m2 of indoor exhibition space.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Boomset is Official Inc. 5000 Honoree for 2019

Boomset

“To be on this year’s list with other great companies proves that our focus on leading-edge technology and customer service continues to be the key to [Boomset’s] success as an industry leader.” - Kerem Baran, CEO of Boomset, Inc. We are thrilled to be an official "honoree” and there’s more on the horizon when it comes to #TheBoomsetWay.

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How to Create a Marketing Influencer Campaign

Endless Events

Calling all Marketing savvy planners, because it’s time to talk about how to create a Marketing influencer campaign! Unless you’ve been living under a rock, you’ve probably heard of the word influencer before. And you’ve definitely heard of how powerful these people can. Especially when it comes to Marketing! But have you ever wondered how influencers can help with your event Marketing?

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Go Green: How to Plan a Sustainable Event

Eventsforce

Events often generate large amounts of unnecessary waste, adding to an already concerning amount produced each year in most parts of the world. With sustainability and social responsibility on the forefront of minds these days, many event organisers are taking substantial measures to reduce their carbon footprint. But how does one define a ‘green’ event and what kind of things can organisations do to make their events more sustainable?

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Event Technology Awards Judges’ Spotlight: John Regis

Event Industry News

With a prodigious and unrivalled passion for technology and progression, John has spent the last four years improving the adoption of event technology for UBM’s EMEA Region, working on various events including CPhi Worldwide, IFSEC International, MedTec Europe and Decorex International before progressing on to managing the global adoption of Technology across the Informa Group, with a focus on improving the End User Experience.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Word Up: Takeaways from Destinations International 2019

PCMA Convene

Destinations International CEO Don Welsh takes the stage in St. Louis. Destination marketers have big audiences to reach — event organizers, business and leisure travelers, journalists, and social-media influencers. But when more than 1,500 of those marketing professionals arrived at the Destinations International Annual Convention 2019 in St. Louis, July 22–25, Jack Johnson, the organization’s chief advocacy officer, told them that they needed to redefine who they serve.

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