Wed.Dec 06, 2017

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More Brands Opt For Experiential Marketing While Ad Budgets Shrink

EventMB

Experiential is one of the hottest trends in marketing right now. Brands are shifting more marketing dollars away from traditional advertising into experiential marketing and agencies are adapting to this paradigm shift. What can eventprofs do to stay at the front of the experiential bandwagon? Experiential isn’t just another marketing buzzword to be ignored by […].

Marketing 183
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22 Event Trends for 2018

Eventbrite UK

Once again, we’ve asked professionals from across the industry to identify the event trends set to shape our 2018. The post 22 Event Trends for 2018 appeared first on Eventbrite UK Blog.

2018 157
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The Trade Show of the Future

EventMB

Would you agree that trade shows are in need of change if they want to stay relevant? Many attendees complain about their traditional resistance to change. There is a better way to plan trade shows that deliver a unique event experience to increasingly demanding attendees. There’s an easier way that doesn’t have to disrupt your […]. The post The Trade Show of the Future by Julius Solaris appeared first on [link].

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The 4 Most Common Festival Failures

Eventbrite UK

Don’t let your festival become a disappointment. Read about the 4 most common festival failures and ensure that you avoid them at your event. The post The 4 Most Common Festival Failures appeared first on Eventbrite UK Blog.

Events 94
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Simple Steps to Find and Approach Event Clients

Event Planning BluePrint

Today we’re going to be talking about how to find and approach event planning clients. There are a couple of ways that you can reach out to or even find new event clients. You might have to get a little out of your comfort zone and there are a number of places that you can go to get past the fear of approaching clients or potential clients – like Toastmasters.

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Watch: How a Fashion Brand Turned its Holiday Catalog Into a Tech-Fueled Live Event

BizBash

Rather than passing along a traditional holiday gift guide to press and influencers, this year Canadian fashion brand Roots staged.

Fashion 80
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Will You Be Living Large on an Event Planner Salary? The Numbers Say…

Social Tables

If you’ve considered a career in event planning, you likely know which degrees are perfect for the field and whether or not your personality is a match. But what does an planner earn? Keep reading to find out what you can expect as an event planner salary, plus some of the factors that will determine the numbers. Let’s start with the average event planner salary.

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13 Generation Z-Friendly Ideas From the 'Teen Vogue' Summit

BizBash

On December 1 and 2, more than 500 young people gathered in Los Angeles for the inaugural Teen Vogue Summit:

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Michael Massari Traces His Journey to Caesars

Connect Your Meetings

Michael Massari’s long journey to the top of Caesars Entertainment’s sales department began with a trip to the bathroom. Then 15 years old, Massari dropped off a friend at September’s Place, a catering hall in Springfield, Pennsylvania. Massari only stepped in to relieve himself but couldn’t help but notice the goings-on inside. “The manager was running around like a lunatic,” he recalls.

Hotels 75
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Email templates for event planers: Acquiring Sponsors

Meeting Application

This post is the second part of our series „Email templates for event planners” in part one we have provided you with 6 different emails templates with invitations for your attendees. In this part we will focus on email templates you can use for communication with your potential sponsors. 1 – Become a sponsor / Sponsorship opportunity / First outreach Your first outreach is crucial for the whole conversation with your potential sponsor.

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Spindlewood provide public Wi-Fi for Bavarian Village, Winter Wonderland, London

Event Industry News

For 10 years, Hyde Park’s Winter Wonderland has been spreading the Christmas spirit throughout London. It started as an open-air Christmas market and has since gone on to incorporate roller coaster rides, ice skating, street food stalls, festive bars and live music. Part of Winter Wonderland is the authentic Bavarian Village which provides the perfect […].

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6 Tips for December Meetings

SmartMeetings

Planning a meeting in December can be stressful. Holiday parties, social obligations and work commitments are all competing for attention. As the days grow shorter, draw inspiration from the season to design events that everyone will want to attend, and to help keep them engaged long after. Below are six tips to incorporate holiday cheer , connect with attendees, and create a little magic of your own. 1.

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Tramlines music festival gets go ahead for 10th birthday move to Sheffield’s Hillsborough Park

Event Industry News

Sheffield’s Tramlines music festival has been given the go-ahead to move to a new home to celebrate its 10th birthday next year – it will be held at Hillsborough Park. The line-up will be announced early in the New Year for the 2018 event which will be held July 20 to 22. Bosses had been […]. The post Tramlines music festival gets go ahead for 10th birthday move to Sheffield’s Hillsborough Park appeared first on Event Industry News.

2018 55
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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How to Onboard Your Staff and Volunteers with Event Technology

InitLive

Let's face it: Technology can be intimidating. And when unpaid event volunteers are told they have to use it, it can be difficult for them to recognize the technology's real worth. Read on to find out how to get your event staff and volunteers onboard with the event technology you're asking them to use -- and how to get them to love it. Show the benefits.

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Scotland’s digital industry showcased at VisitScotland Business Events’ latest INNOVATETHENATION talk

Event Industry News

Scotland’s thriving digital economy will be the theme of the latest in VisitScotland’s INNOVATETHENATION public talks in Stirling on 7 December. INNOVATEDIGITAL is a partnership between VisitScotland Business Events, CodeBase Stirling – UK’s largest tech incubator, STEP Scotland – business incubator providing support to local businesses, and Stirling Council.

Tech 55
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Are You The Elbow in Time’s Person of the Year Cover? How Planners can Help Women Behind #MeToo

SmartMeetings

Billy & Hells for TIME. Did you hear the news? The winner of Time’s Person of the Year cover treatment is the #MeToo movement. The five women featured on the Time cover are actress Ashley Judd, singer Taylor Swift, former Uber software engineer Susan Fowler, California lobbyist Adama Iwu, and strawberry picker Isabel Pascual. Each of these women have spoken up about sexual assault in their respective work places this year.

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Your 2017 Holiday Gift Guide

Connect Your Meetings

Tis the season for holiday gift guides. No group needs some help more than event planners—the people on-the-go so much that they don’t have time to research the best presents. So here is our present to you: 12 items—one for every day of Christmas—to choose from. Don’t worry: These gifts works just as well for Hanukah and Kwanza, but maybe not Festivus. 1.

2017 50
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Midas gunning for Battle Proms

Event Industry News

Midas will supply full site power and distro to JSL Productions’ Battle Proms picnic concerts across five sites next summer. With LEDs slashing lighting rigs’ requirements and audio ever more energy efficient, Symphotech, which has looked after technical production since the event started at Battle Abbey 30 years ago, commissioned Midas to contemporise the power […].

Events 49
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What’s Open and What’s Closed Due to SoCal Wildfires and Winds?

SmartMeetings

Rapidly spreading wildfires sparked in the Southern California counties of Los Angeles and Ventura this week, causing structural loss, evacuations, closures and cancellations. Homes, businesses, schools, television production studios and the NFL’s L.A. Rams’ practice have all been impacted. As of press time, the most significant impact on meetings is the closure of the northbound 405 freeway between the 10 and 101 freeways.

Hotels 42
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ecobuild to partner with GES in 2018

Event Industry News

ecobuild has announced GES as the full-service event partner for its 2018 event. The decision is part of the commitment by ecobuild owner, Futurebuild Events Ltd, to ensure sustainability is a central focus of the event. All partners and exhibitors to the 2018 event will reflect this ethos. A key factor to ecobuild’s selection was […]. The post ecobuild to partner with GES in 2018 appeared first on Event Industry News.

2018 45
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Step up your pharmaceutical trade show marketing

Czarnowski

How do you create a compelling, engaging—and even fun—pharmaceutical trade show exhibit while addressing sensitive medical issues? Kristine Connor, Czarnowski’s Director of Corporate Accounts—Northeast Region, tackled the challenge. In her article for PM360, Kristine outlined three keys for success. Don’t fear rules and regulations.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Catch a Warm Reception in Des Moines, a Cool Town

Connect Your Meetings

Greater Des Moines is a metro full of unexpected delights waiting to be discovered. In our city, you can count on all the amenities of a big metro without all the fuss. From a state-of-the art convention center, to the more than 2,000 hotel rooms in downtown Des Moines—including a new attached Hilton Des Moines Downtown hotel with 330 rooms opening in spring 2018—to the endless list of restaurants, nightlife, and culture, here you are always steps away from a great experience.

Hotels 40
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ID Card Centre shocked that it’s the only one in industry offering waste disposal

Event Industry News

Image: Nicola O’Brien, director at ID Card Centre ID Card Centre of Northampton announced that they’re the only British company in the ID badge and card industry to offer a full product destruction and recycling service. This is most surprising because failing to destroy material displaying or holding too much personal information breaks data protection […].

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Plan Events in Europe – You Need to Understand the New General Data Protection Regulation

Planner WIre

There is a big change coming for those that plan and execute meetings and events in Europe. You and your partners need to get your house-o-data in order and you need to do it pronto. Beginning on May 25, 2018, the GDPR ( General Data Protection Regulation ) goes into effect and will bring with it tough new EU-wide data protection rules that will have a direct affect on your association or company.

2018 43
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Crackdown on ticket touts at Cheltenham as council plans exclusion zone

Event Industry News

A crackdown is being launched on Cheltenham Festival ticket touts after the council proposed bringing in control orders for next year’s meeting. Cheltenham Borough Council wants touts to be covered by anti-social behaviour laws during the National Hunt Festival in March and two major meetings in the Autumn. The council has announced a public consultation on its plans […].

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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Plan Events in Europe – You Need to Understand the New General Data Protection Regulation

Planner WIre

There is a big change coming for those that plan and execute meetings and events in Europe. You and your partners need to get your house-o-data in order and you need to do it… Continue.

Events 43
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Regpack Feature Update: Zip Code Only Payments Are Here!

Regpack

As I mentioned in my last email introducing our new payment processor, CardConnect, we’ve been working on making the checkout process a lot easier for your clients. The partnership with CardConnect allows us to do just that! The first of many changes you will be seeing is this update: Zip Code Only payments. What are Zip Code Only Payments? Zip code only payments means that clients will no longer need to enter their full address at checkout, only their zipcode.

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LinkedIn Launching GeoFilters for Conferences and Events

Planner WIre

Image via Mashable. LinkedIn. A platform many in the event industry thought would die a horrible death, has certainly come a long way in a short time. Around these parts, it is now one of the go-to platforms for sharing industry news and updates. We actually get geeked out when they roll out new features and one of the best recent features is video… think Facebook Live for the suit and tie set.