Mon.Sep 17, 2018

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Event Heroes: How One Tech Company Is Mastering Event Marketing

Bizzabo

Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Over eight years ago, the video platform-provider Brightcove staged their first PLAY event in Boston.

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Event Data: 3 Ways to Track What Really Matters

EventMB

This is a sponsored post written by Myriam Dumortier, Brand Manager of Klik. More information about Event Manager Blog’s sponsored posts. Technology and data offer lots of opportunities to understand your event and make it even better. Surprisingly though, not all event planners realize the insights that better analyzing information can offer for success.

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Trending Sources

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An innovative conference competition format

Conferences that Work

My Dutch friend and expert moderator, Jan Jaap In der Maur , recently shared an innovative format for an in-conference pitch competition he devised for the Conventa Crossover Conference , in Ljubljana, Slovenia: “There were also the Conventa Crossover Awards. Traditionally, this kills the dynamics of every conference: there were 16 finalists, who all had to be given the opportunity to pitch.

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Do Not Be Seduced By Meeting Fads Or Conference Trends

Velvet Chainsaw

Most conference and meeting professionals want the coolest, hippest, latest ideas and trends for their events. We are on the hunt for the next meeting, seating, session format, technology, and food and beverage fad. We want to know what unique things other conferences are doing so we can borrow their ideas. We pursue fads, gimmicks and trends as the silver bullets of our conference woes.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Keeping Event Data Secure

GEVME

Let’s say you’ve been appointed to run a government event of national importance or a confidential business meeting. In most cases, the first thing you’ll have to think about (after celebrating, of course) is event data protection. How do you prevent the threat of a cyberattack on your event infrastructure? Where do you find the rules for data protection?

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Site Selection: Where to Throw a Multisensory Event

Smart Meetings

Site selection often focuses on the things we can see—ballroom size, architecture, even how well the carpets match the theme. But some cities are going the extra mile to engage all the senses. From scent vaults to firepits and accordion riffs, these places create multisensory memories not soon forgotten. Sights, Sounds and Smells of Indy. Visitors to Indianapolis may envision the smell of burning rubber and the sound of revving engines at The Brickyard , but in reality the city is a multidimensi

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Bompas & Parr kick off Event Design Open Lectures

Event Industry News

Ioana Iliesiu, Design Director at the Bompas and Parr Studio, London will be kicking off the Series with her lecture: The B & P Laws of Experiential Design. Event design and its intersection with event technologies is an often discussed topic amongst event professionals. Industry professionals wanting to know more about event design and technology have the opportunity to attend a series of free lectures at the University of Westminster this autumn.

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You're Networking Wrong

Tito Blog | An Event Blog for Organisers

Networking is a lot like dating. If you were seeking a spouse, you wouldn’t go up to a stranger in a bar and ask “Will you marry me?” Instead, you’d take the time to get to know the other person. And that requires listening to them and getting to know them. Debbie Madden is the CEO at Stride , an Agile software development consultancy in NYC. In a recent post on Medium, she explains her one networking rule to rule them all: "Focus on the conversation, not on the outcome.".

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Smart Dispatch: Opening My Heart to San Francisco

Smart Meetings

Hornblower Cruises & Events ship near the Golden Gate Bridge, San Francisco. Fall in love with the City by the Bay through its hotels, food, history, culture & theater. It’s not every day I get invited on a fam trip in my own backyard. The Smart Meetings office is located in beautiful Sausalito, on the north side of the Golden Gate Bridge. To embrace a car-less city weekend, I ditched my wheels at work and took a ferry across the Bay to Pier 41.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Podcast Special: Helen Moon from EventWell talks Event Wellbeing week 2018

Event Industry News

Download this episode (right click and save). Starting from Monday 17 th September, the Event Industry News podcast will publish a special episode each day to coincide with Event Wellbeing Week 2018. The five part series begins with Helen Moon, founder of EventWell. . During the podcast, Helen talks honestly about her own experiences of wellbeing during her 20-plus year career in the events industry.

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Andy Core’s Top 5 Tips To Achieve More

Connect Your Meetings

Time-strapped meeting pros asking “How can I accomplish more?” are better served reframing the question to “What can I do to feel more accomplished?” according to Andy Core, motivational speaker and author of “Change Your Day, Not Your Life.”. Core shared with Connect five tips for creating balance, managing work-related stress and staying motivated, even when things go awry. 1.

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Lime Venue Portfolio: Health and wellbeing can support incentive sector growth

Event Industry News

The meetings and event industry’s efforts in health and wellbeing present a great opportunity for growth in the incentive sector, according to Lime Venue Portfolio, Sales Director, Jo Austin (pictured). The venue group hosts hundreds of incentive meetings and team-building events every year, and with the Eventwell 18 campaign kicking off this week, Jo believes that the incentive sector of can have a lot to contribute to the industry’s own efforts in wellbeing.

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7 ways to flex your creative muscles

Plan Your Meetings

Now that Labor Day has passed, and summer is drawing to a close, event and meeting planners are settling back into their routines. With the return of students to classes, it’s time for event industry professionals to devote quality time to reflecting on their own professional development—and creativity is such an important competency when planning meetings, events and conferences.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Clareville and Miguel Neves of Social Media Chefs form partnership

Event Industry News

Two of the leading names in the meetings and incentive travel media worldwide have formed a partnership. Clareville, the London based PR and media relations consultancy, and the Social Media Chefs, led by Miguel Neves, (pictured left), the well-known social media expert, have joined together to offer a comprehensive and coordinated worldwide service to destinations, venues, hotels and event technology specialists.

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Managing an Inventory of Equipment or Reusable Items

Caterease

Managing an Inventory of Equipment or Reusable Items Caterease Version: 18 Category: Event Manager Date: 09/17/2018. The post Managing an Inventory of Equipment or Reusable Items appeared first on Caterease.

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Klik launches a new lead retrieval system

Event Industry News

Last week, klik, an advanced event engagement solution with smart wearables, announced the launch of a new lead retrieval system. The new product offers lead capturing capabilities that provide access to a new level of data for the industry. Klik aims to transform the event experience for attendees while providing event owners with robust data collection and location intelligence capabilities.

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10 Reasons To Visit Arlington, Va.

Connect Your Meetings

Why Arlington you may ask? Here are 10 great reasons to hold your meeting or event in Arlington: We’re Accessible! Home to Ronald Reagan Washington National Airport, Arlington is also within easy reach of Dulles International Airport, Baltimore/Washington International Airport, and Washington’s Union Station. Just minutes by bridge or Metro from Washington, D.C., we’re served by 11 convenient Metrorail stations.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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How to Prevent your Email Campaign Being Filtered as Spam

Evvnt

Avoiding people’s spam boxes is an art, not a science. Unfortunately, the way spam filters decide if an email is junk or not changes all the time to keep up with sneaky spammers. However, if you have an idea of what to avoid, your Email campaign will be less likely to end up being filtered as Spam. There are certain things that these spam filters look for, giving each email a certain ‘spam score’.

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3 More Film Festival Nods For Project “Home”

Click & Pledge

When the Click & Pledge Foundation first launched project “Home,” we set out to tell great stories that were hiding right underneath us. While we originally set out to “tell the untold stories,” we never thought they would receive as much recognition as they have within the last few months. “Project Home: Shifting Faces” Selected By Awareness and Docs Without Borders Film Festivals.

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Host Your Next Event at Gettysburg College

Unique Venues

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3 More Film Festival Nods For Project “Home”

Click & Pledge

When the Click & Pledge Foundation first launched project “Home,” we set out to tell great stories that were hiding right underneath us. While we originally set out to “tell the untold stories,” we never thought they would receive as much recognition as they have within the last few months. “Project Home: Shifting Faces” Selected By Awareness and Docs Without Borders Film Festivals.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.