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Stop the Yawn! Wake up your audience and generate high-quality leads

Event Industry News

inwink is the SaaS firm for business-to-business event-marketing. At the regular inwink Morning Show, the team and guest speakers share best practices for online, hybrid and live events. on 2 nd December 2021 at 10am (USA) or 3pm (UK) to discover how your online event can produce high-quality leads. About inwink.

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12 Imaginative Event Marketing Examples from Adobe

Bizzabo

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Adobe EchoSign Event. Source: AdobeMax.

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5 Ways to Get Better Event Marketing ROI

Event Geek

Offer content related to the event and ask for emails in exchange. Co-brand with the event if possible, using the event logos prominently in creative, and create a dedicated landing page. When GETONIC, an ecommerce startup, tried this strategy, they reached thousands of event attendees.

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6 Steps to Creating Event Merchandise That Your Attendees Actually Want

Social Tables

But the meetings and events industry is constantly changing, and maximizing merch ROI can be tricky, particularly for more inexperienced teams or smaller events. The Global Meetings and Events Forecast reports that the average B2B event, for instance, operates on this budget breakdown: 43% marketing and promotion.

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A Quick Guide on How to Use Social Media to Market Your Event to Success

Boomset

This post will offer you tips on how to best use social media to market your event to success. COHESIVE EVENT BRANDING Before you start, you should ensure that you have an event page to capture leads from potential attendees. A cohesive event brand will help build trust — an essential element of social media marketing.

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How to Massively Boost Event Registrations with Event Retargeting

Bizzabo

Most sources agree that around 97% of visitors to an event website leave without converting to actual ticket sales. This statistic does not include just websites relevant to events, but includes most ecommerce sites altogether. What Is Event Retargeting? Examples of Event Retargeting Ads 1) Facebook Newsfeed Ad.

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The 2021 Guide To Virtual Conferences (And Why You Might Want to go Hybrid)

SpotMe Blog

The best virtual conferences are packed with interactive components tied to trademark conference staples, such as networking opportunities, breakout sessions, engagement tools , keynote speakers, and gamification. . Exciting content such as virtual tours and workshops are also becoming common in the digital event world.

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