GEVME

JUNE 12, 2019

Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. What is a social media wall? Create social proof.

Social Media 149

Social Media Wireless Events Advertising 149

Event Marketer

MARCH 28, 2022

Welcome to the world of “granfluencers,” a collection of senior social media stars that have absolutely no time for your ageist attitude. So how did the 60-plus crew infiltrate a marketing medium that has by all accounts been dominated by Gen Z and millennials since its inception? Now, put down your needlework.

Social Media 137

Social Media Fashion Retail Banking 137

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media 2023 Speakers Marketing 91

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. So, how often should event marketers update their strategies?

Event Marketing 134

Event Marketing Marketing Social Media Events 134

GEVME

JUNE 12, 2019

Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. What is a social media wall? Create social proof.

Social Media 120

Social Media Wireless Events Advertising 120

Velvet Chainsaw

APRIL 12, 2022

The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. Top Five Trends in Social Influencing. Data rules. We’ve culled those trends to identify five that are applicable to the B2B events industry.

B2C 370

B2C Social Media B2B Advertising 370

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come.

2024 136

2024 Event Marketing Marketing Social Media 136

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Picatic by Eventbrite

MARCH 9, 2021

The short video based social media phenomenon, TikTok, has grown exponentially over the last year. According to Eventbrite data, TikTok is serving much more than viral trends, dances and Millennial […]. It boasts 100 million active users in the U.S.

Marketing 307

Marketing Social Media Events 307

Attendease

OCTOBER 20, 2023

We’ll explore the behind-the-scenes data of your website, uncovering invaluable insights to enhance its performance. Every online platform—whether it’s Google, social media, or something else entirely—can usher potential attendees towards your event. Knowing where your audience comes from is crucial for smart marketing.

Social Media 307

Social Media Events Marketing Event Marketing 307

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 104

Marketing Social Media Advertising B2B 104

Attendease

DECEMBER 27, 2023

AI continues to make life easier; it helps customize event experiences via algorithms that are designed to look at attendee data and their preferences. First-Party Data from Events Events have been the sole source of first-party data since eradicating third-party cookies. Data is vital for customizing user experiences.

2024 370

2024 Event Planning Social Media 2023 370

Attendease

SEPTEMBER 22, 2023

Foster interactions by featuring interactive polls, Q&A sessions, and social media hashtags throughout your event. This includes venue costs, marketing, speaker fees, and logistics. Social media metrics can offer valuable information about your event’s broader impact. Did early bird tickets sell out fast?

Social Media 396

Social Media Financial Sponsorships Events 396

Guidebook

MARCH 6, 2024

However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. This guide will explore the power of event apps in post-event marketing, a crucial yet often overlooked aspect.

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

Skiddle

JANUARY 23, 2023

To say social media is popular would be an understatement. Facebook revolutionised marketing by allowing brands to deliver their product to their customer’s news feeds. By using data and other precise metrics, we can find the people we think will be interested in our product. Social media is forever evolving.

Social Media 52

Social Media 2023 2013 2022 52

Planning Pod

APRIL 29, 2024

But here’s the good news: you can use business data to not only survive and even grow during slow periods, but also leverage peak seasons for explosive growth. This article dives deep into the transformative power of data analysis for event businesses. But only if you track the data. And we’re here to help.

Venues 88

Venues Social Media Events Event Management 88

InGo

MARCH 29, 2022

Events are chock-full of data collection opportunities for your business. Information from registration, poll and survey responses, and even virtual chats or breakout groups can all provide useful data to inform your next event. But did you know this information can also help your marketing and sales teams? That’s right.

Marketing 97

Marketing Social Media Speakers Events 97

Eventtia

MAY 31, 2022

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Marketing 77

Marketing B2B Social Media Advertising 77

Event Planning BluePrint

FEBRUARY 19, 2024

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. This segmentation will enable you to craft more targeted and relevant marketing messages. This includes email marketing, content marketing , and search engine optimization (SEO).

Event Marketing 71

Event Marketing Marketing Social Media 2004 71

Attendease

OCTOBER 25, 2023

Understanding the impact of social media Launching and maintaining a social media campaign is great, but when it comes to measuring the success of an event at-large, it’s only the beginning. Taking the time to understand the impact of your social media efforts is crucial when reviewing event success metrics.

Social Media 195

Social Media Marketing Events Event Marketing 195

Skiddle

JUNE 2, 2023

Well, we’re going to take a look at some last-minute festival marketing tips, showing you the benefits of our data analysis tools and calling out once more for testers on our discount codes feature. Tips: Analysing data in the Promotion Centre The Promotion Centre can help you analyse the ticket sale data from your event.

Marketing 52

Marketing Social Media Banking Venues 52

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” Here are some best practices for driving audience attendance in digital events.

Event Marketing 59

Event Marketing Marketing Social Media Advertising 59

StraussCA

DECEMBER 21, 2023

From chatbots answering customer queries to predicting trends and personalizing experiences, AI is the secret sauce transforming how we work, play, and market. Data-Driven Insights: AI takes data analysis to a new level, providing valuable insights into member preferences, and what’s trending industry-wise.

Social Media 52

Social Media Marketing Advertising Tech 52

EventBank Insights

NOVEMBER 4, 2019

81% of people in the Philippines use social media to send messages every day. 64% of internet users in the Philippines say that what they read on social media influences their purchasing habits. We have the data, but they have the insights. Social Media. What the Data Says. What the Data Says.

Marketing 105

Marketing Social Media Advertising Events 105

StraussCA

APRIL 12, 2024

A marketing dashboard is a practical e-tool that can provide significant value to an association by helping them effectively track and optimize their marketing efforts. But what is a marketing dashboard and how is it used? But how do you get started with your association’s marketing dashboard?

Marketing 52

Marketing Social Media Management Meetings 52

Smart Meetings

JANUARY 1, 2019

Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important social media is in the average internet consumer’s life. Most attendees walk around events with immediate access to social media.

Social Media 108

Social Media 2019 Consulting 2018 108

Event Industry News

APRIL 16, 2024

Visitors to London’s largest event venue ExCeL are more likely to be eco-conscious and tech-savvy, according to its latest audience insights data. The analysis, focused on UK audiences, also revealed that attendees are mostly millennials, affluent and are highly active on social media, in particular in creating their own original content.

Tech 62

Tech Social Media Venues Events 62

Prestige Events Magazine

JANUARY 18, 2024

Diversity Alliance are proud to announce the launch of a pioneering data project, “Driving Success through Diversity: Unveiling the Data-Backed Roadmap to High Employee Engagement and Retention”. This data project is on a mission to address these vital areas: Commitment – Improving organisations commitment to workplace change.

Consulting 102

Consulting Social Media Events Management 102

StraussCA

JANUARY 18, 2024

In the ever-evolving landscape of digital dynamics, event marketing for associations is a thrilling ride. Embrace the Tech: Associations, it’s all about tech! It’s not just an event; it’s a social extravaganza! Personalize the Experience: Gone are the days of one-size-fits-all.

Event Marketing 52

Event Marketing Marketing Social Media Sustainability 52

Eventmobi

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts.

Social Media 221

Social Media 2023 Management Advertising 221

SmartMeetings

OCTOBER 4, 2019

Social media continues to be one of the greatest marketing tools. From your company to yourself, social media allows not only for promotional materials, but the ability to track how well that promo is performing. If you want a better ROI on your posts, follow these six social media marketing strategies.

Social Media 60

Social Media Marketing Advertising Entertainment 60

Plan Your Meetings

AUGUST 31, 2016

For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses?

Social Media 71

Social Media B2B Marketing B2C 71

The Planner's Lounge

FEBRUARY 9, 2024

Marketing is not just about shouting your brand from the rooftops; it’s about strategic communication, understanding your audience, and maximizing your resources to give the best results possible. Today, let’s dive into creating a marketing plan for your wedding planning business.

Marketing 52

Marketing Social Media Consulting Advertising 52

Event Marketer

DECEMBER 11, 2023

11-15, was hosted inside an intimate brownstone townhouse in Brooklyn, NY, and featured a series of lavish spaces inspired by the social media platform’s holiday trend data, and decked out in twinkling seasonal home décor and furnishings from Anthropologie. The shoppable pop-up experience, open to the public Oct.

Retail 100

Retail 2024 Social Media Event Marketing 100

Attendease

MAY 9, 2024

Marketing Insights Post-event surveys can provide valuable insights for marketing purposes. Having an email marketing tool will be key to providing you with scheduling capabilities so your emails are sent automatically at the time of your choice. The message may vary according to each audience you are messaging.

Social Media 195

Social Media Speakers Events Marketing 195

Attendease

SEPTEMBER 29, 2023

This includes budgeting for marketing, venue, speakers, and other expenses. An effective way to handle this is by creating a detailed budget that itemizes expenses like venue hire, catering, and marketing. Your surveys should be designed to elicit both numerical data (ratings) and textual data (comments).

Social Media 195

Social Media Financial Events Speakers 195

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139