The Evolution of ROI Measurement for Meetings
SmartMeetings
APRIL 6, 2021
A quick history lesson uncovers this: The first sponsorships date back to the 5th century BC in Ancient Greece. More : How to Prove the Business Value of Meetings and Events. When the stakes grew into 7- and 8-figure contracts and more, the scales were tipped and companies needed additional metrics to justify their investments.
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