Sports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports
Event Marketer
APRIL 10, 2023
Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.
Let's personalize your content