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Sports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports

Event Marketer

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 76
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The Brief: ‘Smackable’ Billboards and Subterranean Cooking

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover “smackable” billboards, subterranean pizza parties and the Malmö Oat Milkers. HEINZ IS INVITING KETCHUP LOVERS TO LAY THE SMACKDOWN We’ve all smacked the bottom of a Heinz ketchup bottle to ensure we get every last drop. Color us intrigued.

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Provide exclusive or a finite number of sponsorship opportunities. Sell refund protection.

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The Complete Guide to Event Sponsorship 2023

Stova

The Complete Guide to Event Sponsorship Many event professionals understand the importance of putting on an event with sponsorships but still struggle with developing a strategic approach to securing sponsors. At their best, sponsorships raise the brand value of both parties and reinforce their heritage and visions for the future.

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Solving for Pricing, Sponsorships, and Skills Challenges When Going Digital

PCMA Convene

Joe Colangelo, CEO and cofounder of Arlington, Virginia–based Bear Analytics , a consulting and tech firm for associations and events, said that associations realize that they must pivot faster. As for pricing sponsorships: This appears to be the Wild, Wild West right now. You have these rock-star meeting planning employees.

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When Is the Right Time to Host Your Event Live?

SmartMeetings

Finances and Contracting. If sponsorship dollars are an integral part of your event income, are your sponsors in a position to invest? If sponsorship dollars are an integral part of your event income, are your sponsors in a position to invest?

Contracts 126
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The best pharma event management companies in 2023

SpotMe Blog

If you are considering changing the pharmaceutical meeting planning company you work with, it is vital to consult your organization’s internal policies, recommendations, and lists of approved partners before consulting this list. Promotion and marketing: Spreading the word about your event to the right audience is key.