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From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events

Event Marketer

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. The resulting #TeamStateFarm Football Find scavenger hunt combined augmented reality with live interactions over the course of four days surrounding a matchup between Kansas City and Green Bay.

Fashion 105
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Clean Bill of Health

PCMA Convene

One new tool on the market helped the National Cattlemen’s Beef Association (NCBA) meet safely in person for its Cattle Industry Summer Business Meeting, held July 27-30 at the Gaylord Rockies Resort and Convention in Aurora, Colorado. “The Photos courtesy NCBA). Follow her on Twitter @DanicaTormohlen.

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Is Your Event Tech Ready for GDPR?

CadmiumCD

For example, if you’re holding a medical conference in Kansas and a German citizen attends, the data you collect in the United States would not be subject to GDPR. collect personal data only as part of a marketing survey. target data subjects in an EU country (generic marketing, i.e. not marketing specifically to EU residents).

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2019 Marketing Conferences: The #1 Marketing Events Guide

Bizzabo

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. Summit - Similar to conferences but usually smaller and features higher-level executives.

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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Witt, who is a partner and board member at jwc, a Germany-based management consultancy firm specializing in the trade fair and conference business, emphasized during the all-virtual Web Summit session that while conference after conference has migrated online during COVID-19, the nature of trade shows has made digitization a trickier proposition. “We

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When the Boss is You

PCMA Convene

I had always also been working directly for an association or a corporation here locally [in Kansas City]. Valerie Sumner When I started in the industry, I started in the hotel sales and marketing area. Melissa Johnson, CMP MJMeetings Prairie Village, Kansas Time as an independent planner: 3 years.

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5 Midsize Cities Using Their Local Knowledge Economies to Bring In Meetings

PCMA Convene

For Jeff Slobotski and Dusty Davidson, however, the region’s flourishing startup culture was a story that needed telling, which is why, in 2008, they founded an online publication called Silicon Prairie News (SPN) — taking its name from a tech-friendly area that includes Nebraska, Iowa, Kansas, and Missouri. The format was a success.