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Smart marketers avoid web form spam

Conferences that Work

Dear marketer, sending web form spam is a waste of your time! Want to let me know about a cool peer conference/unconference you’re holding, so I can add it to my public calendar? Why web form spam is a waste of marketers’ time. Why human-generated form spam is a waste of marketers’ time. And they do.

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Event Case Theory: MGMA’s Leaders Conference

Smart Meetings

It didn’t always go by the name Leaders Conference. Medical Group Management Association (MGMA) is hosting its annual 2023 conference at Nashville’s Music City Center with a change in how it approaches the in-person event. What about that line staff who are no longer in the Leaders Conference?

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Fewer International Doctors are Attending U.S. Medical Meetings. Here’s Why.

PCMA Convene

may be spilling into the events industry, including attendance to medical meetings. From the Trump administration’s “America First” agenda to new medical meeting regulations, a number of issues are being blamed for keeping international doctors from attending medical meetings in the United States.

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6 Ways Medical Meetings Are Proving Their Value To Exhibitors

PCMA Convene

The financial health of a medical association often depends on whether its annual convention exhibit floor is sold out. But health-care event organizers face a unique challenge when demonstrating to exhibitors the value of their participation. That’s a difficult thing to put an ROI on.”. Who dropped into a specific exhibitor’s booth?

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The Anti-Diet Movement on Display at an Event for Dieticians

PCMA Convene

My point in writing about that was to underscore the significant role events play in disseminating helpful knowledge — often in the category of breakthrough information — among their audiences and the larger universe. One of those prongs is events.

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MANOVA Global Health Care Summit Redefines the Medical Meeting

PCMA Convene

In August 2018, when Mark Addicks was in the midst of planning his first-ever event, the MANOVA Global Health Summit, he was determined to make it a dramatic departure from the typical medical conference. “We Addicks found a cast of government officials, business owners, and media leaders who also were ready to take a leap.

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Medical Meetings Propel Philadelphia Tourism

SmartMeetings

The fifth annual Global Pharmaceutical Medical Meetings Summit will take place at Sheraton Philadelphia Downtown from Jan. A direct beneficiary of this activity has been the medical meetings industry , helping propel hospitality and tourism to Philadelphia’s third largest industry. Click for more details.