EventBank Insights

OCTOBER 21, 2019

Event marketing, and by extension marketing itself, is all about attention. It’s reflected in the way marketers work—much has changed since the initial dot com boom of the 90s. In fact, 72% of marketers say that branded online content is a better investment than buying ad space in magazines. Quick Reads.

Social Media 92

Social Media Marketing Event Marketing Speakers 92

Plan Your Meetings

AUGUST 7, 2018

Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the value of their events. Here are some strategies and tips you can use to drive attendance and ensure your organization continues allocating dollars towards events during tough times. Build pre-event marketing strategy.

Event Marketing 176

Event Marketing Marketing Social Media B2B 176

SpotMe Blog

APRIL 28, 2022

To ensure a smooth event is achieved, companies can’t just hope and pray for things to go right, they need certainty. With the landscape of future events changing rapidly, hybrid event management companies are ensuring organizations keep pace with innovative designs and futuristic event strategies.

2022 147

2022 Event Management Management Social Media 147

Attendease

NOVEMBER 14, 2023

According to Bizzabo , many event organizers are spending an increased budget on marketing their events. However, you will only see the true benefits if your website functions as intended and is best positioned to succeed on its own merits while supporting your event marketing goals.

Social Media 195

Social Media Speakers Management Event Management 195

Endless Events

MARCH 30, 2018

But while you use those services a lot, do you really know how to engage your audience on social media? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Click To Tweet.

Social Media 112

Social Media Tech Venues Event Planning 112

ePly

NOVEMBER 22, 2022

Securing the Best Speaker for Your Audience The line-up of speakers can make or break your event. We’ve pulled together seven of our best tips to ensure the stands are full at your next conference or event. Start the search for speakers early. This is especially important for your keynote speakers.

Speakers 62

Speakers Social Media Events Education 62

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Presence on social media.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Attendease

FEBRUARY 20, 2024

Define clear goals and objectives To successfully execute an event, you first need to know what you’re aiming at. That’s why the first step to running a winning event is clearly defining its purpose and objectives. This is best done by scheduling a planning meeting with company leadership and other key stakeholders for the event.

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

SmartMeetings

OCTOBER 3, 2016

And then comes the strategy, for which there are numerous ways to integrate social media within event marketing. For those who are new to social media marketing and live streaming, a great way to start is with a social media takeover. During the Event, Greet your Audience.

Social Media 91

Social Media Speakers Events Marketing 91

Nunify

JANUARY 4, 2022

Virtual Event Platform & Feature Usage. Virtual Event Engagement. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. Forrester , 2021 ).

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

Event Marketing 130

Event Marketing Marketing Tech Events 130

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 108

Event Marketing Marketing Social Media Event Apps 108

Boomset

DECEMBER 9, 2018

Photo courtesy of rawpixel on Unsplash It’s time for your company’s next big event. Social media is an important tool to utilize not only for your event’s content but also for the content your attendees will create. Have a batch of posts ready to go out, in case a glitch occurs during the event.

Social Media 48

Social Media Event Technology Technology Speakers 48

Event Industry News

JULY 9, 2019

Conferences, exhibitions, brand activations, seminars, workshops – we employ speakers for a wide selection of events. They can also be invaluable for getting your audience to your event in the first place. Speakers can present you with a broader reach and wider engagement. Social media.

Speakers 99

Speakers Marketing Social Media Advertising 99

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions.

Social Media 279

Social Media 2021 Trade Shows Marketing 279

Bizzabo

SEPTEMBER 17, 2018

At the time, it was an exclusive invite-only event directed at educating and delighting Brightcove customers. Since then, PLAY has become a powerful event brand that exemplifies how tech companies can leverage in-person experiences to achieve business goals and establish themselves as industry thought leaders. Britta: Sure.

Event Marketing 110

Event Marketing Marketing Tech Events 110

Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. And would you feel as confident in your ability to track the event’s performance?

Marketing 226

Marketing Event Marketing Event Tech Tech 226

Social Tables

OCTOBER 28, 2016

Thankfully these thought leaders are quick to share their tips and tricks on how to get ahead in the world of events and hospitality. These 40, follow-worthy social media influencers are highly engaged, limitless resources that are quick to share helpful content to help you succeed and grow your business. DahliaElGazzar.

Social Media 60

Social Media Hospitality Hotels Travel 60

Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

Marketing 186

Marketing Social Media Speakers 2018 186

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. your speaker).

Event Marketing 62

Event Marketing Marketing 2022 Social Media 62

Eventory

APRIL 5, 2018

With events being a spectator turns into experiencing so the participant’s attention is sensitized. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company. Event marketing – the right definition and meaning.

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Event Marketing Marketing 2017 2018 113

Hubb

DECEMBER 3, 2020

Years ago, when my company was young, I was coaching a fairly high-profile financial professional who was getting ready for his firm's annual general meeting. Robert was brilliant and charming and welcomed my speaker coaching expertise. Cut to all these years later, and we're still reminding speakers, "It's not about you."

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Speakers Financial Social Media Meetings 104

Event Farm

DECEMBER 27, 2016

There have been a lot of exciting changes at the Farm recently, and we'd like to introduce two of the newest additions to our DC office: Ryan Speaker, Customer Support Specialist, and Steph Shuff, Sales Development Representative. RYAN SPEAKER 1) What drove you to Event Farm?

Speakers 184

Speakers Retail Meetings Social Media 184

Hubilo Blog

FEBRUARY 25, 2020

Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.

Speakers 101

Speakers Consulting Healthcare Financial 101

The Castle Group

SEPTEMBER 26, 2023

You need to hit it out of the park, but it’s a first time event at your company, and planning is not your primary role or in your wheelhouse. You are also aware that events, when executed successfully, are an essential part of your marketing mix. But how do you select the best company for the task?

Event Management 52

Event Management Management Sustainability Food and Beverage 52

Hubilo Blog

FEBRUARY 25, 2020

Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.

Speakers 98

Speakers Healthcare Consulting Financial 98

Endless Events

JULY 25, 2018

We all want to create an event that is full of uniquely engaging conference speakers, but how do we do that? Most events no longer want basic conference speakers. A speaker standing in front of the crowd talking at them with slides is no longer enough. Below you will learn: What makes for an engaging speaker.

Speakers 88

Speakers Conference Social Media Tech 88

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Use social media, email marketing, and promotional partnerships to spread the word. Panic starts to set in.

Social Media 130

Social Media Speakers Event Apps Events 130

Ins'Tent

JUNE 19, 2019

When it comes to marketing and staying ahead of the curve, companies everywhere are expanding their marketing budgets to take advantage of the plethora of technology at our fingertips. One space that is taking a huge leap in terms of technology is in event marketing. Focus on Social Media.

Event Marketing 72

Event Marketing Tech Marketing Social Media 72

Endless Events

MAY 20, 2022

While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? The best way to get an estimate is to start calling vendors and building your event RFP.

Social Media 139

Social Media Speakers Event Management Events 139

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Marketing 147

Marketing Social Media Event Marketing Events 147

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.

2018 109

2018 Event Marketing Marketing Social Media 109

GEVME

MAY 30, 2018

For this blog post, we’ve collected the best working strategies along with expert tips from Yopie Suryadi , the founder of MailTarget.co, a company that is focused on helping people build content-driven email campaigns. A content strategy is a set of messages that you create and deliver throughout the process of organising your event. “I

Social Media 231

Social Media Marketing Advertising Events 231

Eventmobi

FEBRUARY 25, 2019

G2 Crowd is the leading website for online business software and service reviews, where EventMobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Working with a production company vs. internal filming. When it comes to video marketing, you can hire professionals or do it yourself. Finding a video sponsor.

Marketing 150

Marketing Social Media Speakers Event Marketing 150

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Presence on social media.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. How to promote an event on Facebook: The complete guide. Run Facebook Event Ads.

Social Media 88

Social Media Speakers Marketing Advertising 88

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363